Monster Beverage MNST · USD
Consumer Staples · Beverages · US listing · 🇺🇸 United States
S&P 500Nasdaq-100
45.64
-0.17%
Close of 9 Nov 2026, in USD
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About Monster Beverage
From its filings with the US Securities and Exchange Commission
Monster Beverage is based in Corona, California. Its shares trade on Nasdaq under the ticker MNST. It is a member of the S&P 500 and Nasdaq-100. The SEC classifies its business as bottled & canned soft drinks & carbonated waters. In the fiscal year to 31 December 2025, it reported revenue of $8.29bn and net income of $1.91bn. At that date it held total assets of $9.99bn and shareholders' equity of $8.25bn.
We also develop, market, sell and distribute craft beers, flavored malt beverages (“FMBs”) and hard seltzers under a number of brands, including Jai Alai® IPA, Florida Man® IPA, Dale’s Pale Ale®, Wild Basin® Hard Seltzers, Dallas Blonde®, Deep EllumTM IPA, Perrin Brewing Company® Black Ale, Hop Rising® Double IPA, Wasatch® Apricot Hefeweizen, The BeastTM, Beast® Tea, Blind Lemon®, Blinder LemonTM and other brands.
The “alternative” beverage category combines non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters (flavored, unflavored and enhanced) with “new age” beverages, including sodas that are considered natural, sparkling juices and flavored sparkling beverages. According to Beverage Marketing Corporation, domestic U.S. wholesale sales in 2025 for the “alternative” beverage category of the market are estimated at approximately $76.8 billion, representing an increase of approximately 2.4% over estimated domestic U.S. wholesale sales in 2024 of approximately $75.0 billion.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Beverages
- Listed since
- 9 Dec 1985
- Employees
- 6,891
- Website
- monsterbevcorp.com ↗
- Head office
- 1 MONSTER WAY, CORONA, CA, 92879
- Classification
- Bottled & Canned Soft Drinks & Carbonated Waters
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Rodney SacksChairman of the Board, since 1990$17.7m
- Mr. Hilton SchlosbergChief Executive Officer, Vice Chairman of the Board, since 1990$16.9m
- Mr. Thomas KellyChief Financial Officer$1.9m
- Mr. Guy CarlingPresident, EMEA & OSP$2.8m
- Ms. Emelie TirreChief Commercial Officer$3.0m
- Mr. Mark VidergauzLead Independent Director$370,002
- Mr. Mark HallDirector, since 2007$2.4m
- Ms. Ana DemelIndependent Director$260,013
- Mr. James DinkinsIndependent Director$260,002
- Mr. William DouglasIndependent Director
- Ms. Tiffany HallIndependent Director$260,004
- Ms. Jeanne JacksonIndependent Director$267,547
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 43
- Environment
- 23
- Social
- 52
- Governance
- 53
- Direct emissions (scope 1)
- 15,259 t
- Energy emissions (scope 2)
- 10,134 t
- Value chain emissions (scope 3)
- 2,173,452 t
- Women in the workforce
- 36%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Monster Beverage Corp has a strong brand image and recognition in the energy drink market, which contributes to customer loyalty and trust in the company's products.
- The company has a wide product portfolio, offering various energy drink options to cater to different consumer preferences and needs. This diversification helps to capture a larger market share.
- Monster Beverage Corp has a well-established distribution network, enabling widespread availability of their products in both domestic and international markets, further enhancing their market reach.
Weaknesses
- The company heavily relies on the energy drink market, making them vulnerable to any shifts in consumer preferences or potential health concerns associated with energy drinks.
- Monster Beverage Corp has faced criticism regarding the high caffeine content and potential health risks associated with their products. This negative perception can impact their brand reputation and consumer perception.
- The company has limited diversification in terms of non-energy drink products, which may restrict their ability to tap into other beverage markets and decrease their competitive edge.
Opportunities
- The growing demand for healthier beverages presents an opportunity for Monster Beverage Corp to expand its product line and introduce healthier alternatives to energy drinks to appeal to a broader consumer base.
- Expansion into emerging markets, such as Asia and Latin America, where the energy drink market is growing rapidly, can provide significant growth opportunities for the company.
- Collaborations or partnerships with other companies, such as sports teams or notable individuals, can help Monster Beverage Corp to enhance brand visibility and reach new demographics.
Threats
- Increased competition in the energy drink market from both existing players and new entrants poses a threat to Monster Beverage Corp's market share and profitability.
- Changing regulations and potential government restrictions on marketing or sales of energy drinks, especially to younger demographics, can significantly impact the company's operations.
- Negative publicity or health-related incidents associated with energy drinks can lead to decreased demand and consumer trust, presenting a significant threat to Monster Beverage Corp.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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