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Miniso Group Holding MNSO · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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10.92

-1.09%

Close of 9 Nov 2026, in USD

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About Miniso Group Holding

Its shares trade under the ticker MNSO. It has been listed since 15 October 2020. In the fiscal year to 31 December 2025, it reported revenue of $3.10bn and net income of $174.3m. At that date it held total assets of $4.26bn and shareholders' equity of $1.58bn.

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in Mainland China, the rest of Asia, North and Latin America, Europe, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. It also engages in brand licensing activity; and online sale of lifestyle products. MINISO Group Holding Limited was founded in 2013 and is based in Guangzhou, China.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Broadline Retail
Listed since
15 Oct 2020
Employees
8,329
Website
miniso.com ↗
Head office
8F, M PLAZA, NO. 109, PAZHOU AVENUE, GUANGDONG PROVINCE, 510000
Incorporated in
E9
Classification
Retail-Variety Stores
Filer status
Large accelerated filer

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Miniso Group operates in multiple regions including North America and Europe with strong brand recognition.
  • Miniso offers diverse product categories such as home decor and small electronics under its brand.
  • Miniso Group has a significant employee base of 8329 supporting global operations.

Weaknesses

  • Miniso's business is heavily reliant on the Consumer Discretionary sector which faces economic volatility.
  • Miniso's product range includes snacks and fragrances that may face regulatory challenges in some markets.
  • Miniso's online sales are a smaller part of its business compared to physical retail stores.

Opportunities

  • Miniso can expand its presence in the growing Asian market with its current product portfolio.
  • Miniso can leverage its TOP TOY brand to enter new international markets like Latin America.
  • Miniso can increase its online sales to capture more digital consumers globally.

Threats

  • Miniso faces competition from established retailers in the Consumer Discretionary sector.
  • Miniso's reliance on physical retail stores makes it vulnerable to economic downturns.
  • Miniso's product categories like cosmetics may face increased regulatory scrutiny in Europe.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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