0.32
-1.56%
Close of 9 Nov 2026, in NZD
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About My Food Bag Group
Its shares trade on NZX under the ticker MFB.NZ. It has been listed since 5 March 2021. In the fiscal year to 31 March 2025, it reported revenue of NZD 162.1m and net income of NZD 6.3m. At that date it held total assets of NZD 103.5m and shareholders' equity of NZD 68.7m.
My Food Bag Group Ltd. engages in e-Commerce with direct-to-consumer service for food and other household needs. The Company’s principal activity is the commercial operation of a meal kit business. The company is engaged in creating and delivering meal kits, pre-prepared ready-to-heat meals, and grocery items to New Zealand customers. The firm offers a range of meal kits in New Zealand under its My Food Bag, Fresh Start, Bargain Box, and MADE brands. The My Food Bag brand offers a variety of choices for all Kiwi households, with its range of recipes. Its specialist brand, Fresh Start, targets weight loss and wellness with calorie-controlled meals accompanied by weight loss challenges designed by its in-house nutritionist. The Bargain Box brand offers up to 15 recipes with a range of family faves, Kiwi classics, and flexitarian options. The MADE brand enables customers to select from a variety of single-serve meals per week, which include lunches, dinners, and desserts.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Consumer Staples Distribution & Retail
- Listed since
- 5 Mar 2021
Leadership
Pay as last reported
- Mr. Tony CarterIndependent Chairman of the BoardNZD 140,000
- Mr. Mark WinterChief Executive Officer, since 2022
- Ms. Louise NewsomeChief Financial Officer
- Mr. Polly BrodieHead of Development Kitchen
- Mr. Meagan HalpinChief Digital Officer
- Mr. Craig JordanChief Digital Officer
- Mr. Paul KellyChief Supply Chain Officer
- Ms. Jo MitchellChief Customer Officer
- Ms. Cassie OrmandHead of People and Culture
- Ms. Trish WhitwellHead of Innovation
- Mr. Chris MarshallNon-Executive DirectorNZD 65,000
- Ms. Jennifer BunburyNon-Executive Independent DirectorNZD 65,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- My Food Bag brand offers diverse meal kit options for Kiwi households across New Zealand.
- Fresh Start targets weight loss with calorie-controlled meals and in-house nutritionist challenges.
- Bargain Box provides family-friendly recipes and flexitarian options at competitive prices.
Weaknesses
- The company operates solely within New Zealand without international expansion plans.
- Limited product range beyond meal kits and grocery items in the Consumer Staples sector.
- No mention of digital platform enhancements or mobile app features in the business description.
Opportunities
- Expanding MADE brand to include more single-serve meal options for busy professionals.
- Introducing new meal kits for international markets like Australia and Southeast Asia.
- Partnering with local New Zealand farmers to enhance supply chain sustainability.
Threats
- Rising competition from other meal kit providers in the New Zealand retail sector.
- Economic downturns affecting consumer spending on non-essential meal kits.
- Supply chain disruptions impacting delivery of fresh food products in New Zealand.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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