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Mastercraft Boat Holdings MCFT · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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20.50

+0.69%

Close of 9 Nov 2026, in USD

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About Mastercraft Boat Holdings

From its filings with the US Securities and Exchange Commission

SEC filings

Mastercraft Boat Holdings is based in Vonore, Tennessee and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker MCFT. The SEC classifies its business as ship & boat building & repairing. In the fiscal year to 30 June 2026, it reported revenue of $348.9m and a net loss of $1.7m. At that date it held total assets of $500.4m and shareholders' equity of $381.1m.

In its own words

We are a leading innovator, designer, manufacturer, and marketer of recreational powerboats sold through our five brands, MasterCraft, Crest, Balise, Chaparral and Robalo. As a leader in recreational marine, we strive to deliver the best on-water experience through innovative, high-quality products with a relentless focus on the consumer.

On May 15, 2026, we completed the merger with Marine Products, pursuant to which each share of Marine Products common stock, par value $0.10 per share, was converted into the right to receive 0.232 shares of our common stock, par value $0.01 per share and $2.43 cash, representing total merger consideration of approximately $284.2 million.

During the fourth quarter of fiscal 2026, the Company renamed its MasterCraft segment to the Performance and Wake segment and its Pontoon segment to the Leisure segment. The changes better reflect the products and brands within those segments. The segment name changes had no impact on the composition of the Company’s segments or on previously reported financial position, results of operations, cash flows, or segment operating results. In addition, following the acquisition of Marine Products in May 2026, the Company established the Recreation and Sport Fishing segment, which includes the acquired Chaparral and Robalo brands. As a result, the Company operates and reports through three reportable segments: Performance and Wake, Leisure, and Recreation and Sport Fishing.

Quoted from its 10-K, filed 10 Sept 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Discretionary
Industry
Leisure Products
Listed since
17 Jul 2015
Employees
700
Head office
100 CHEROKEE COVE DRIVE, VONORE, TN, 37885
Incorporated in
DE
Classification
Ship & Boat Building & Repairing
Filer status
Accelerated filer

Leadership

Pay as last reported

  • Mr. Roch LambertLead Independent Chairman of the Board$297,968
  • Mr. Bradley NelsonChief Executive Officer, Director, since 2024$2.7m
  • Mr. Scott KentChief Financial Officer
  • Mr. Mike O'ConnellSenior Vice President - Operational Excellence, President - Pontoon Segment
  • Mr. W. Patrick BattleIndependent Director$177,500
  • Ms. Jaclyn BaumgartenIndependent Director$171,221
  • Mr. Donald CampionIndependent Director$194,771
  • Ms. Jennifer DeasonIndependent Director$175,000
  • Mr. Peter LeemputteIndependent Director$189,097
  • Ms. Kamilah Mitchell-ThomasIndependent Director$173,154
  • Mr. John ZelenakManager - Treasury and Investor Relations, since 2024

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
54
Environment
54
Social
65
Governance
41
Direct emissions (scope 1)
10,582 t
Energy emissions (scope 2)
7,351 t
Women in the workforce
27%
Carbon reduction policy
No
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Strong Brand Recognition: Mastercraft Boat Holdings Inc has established itself as a reputable and well-known brand in the boating industry, which contributes to customer loyalty.
  • Quality Manufacturing: The company is known for its high-quality and durable boats, which helps maintain customer satisfaction and attract new buyers.
  • Extensive Product Line: Mastercraft offers a diverse range of boats, catering to different types of water activities, allowing them to target various customer segments.

Weaknesses

  • Dependency on Economic Conditions: Mastercraft's sales and revenue are susceptible to fluctuations in the economy, as the demand for luxury boats can decrease during recessions.
  • Relatively High Prices: The premium quality and features of Mastercraft boats often come with higher price tags, which may limit their appeal to price-sensitive customers.
  • Limited International Presence: While the company has a strong presence in the domestic market, its global reach is currently limited, resulting in missed opportunities for growth.

Opportunities

  • Growing Interest in Recreational Boating: The increasing popularity of water sports and outdoor recreational activities presents an opportunity for Mastercraft to expand its customer base.
  • Expansion into International Markets: There is potential for the company to enter new international markets and tap into the growing demand for high-quality boats around the world.
  • Technological Advancements: Incorporating advanced technologies, such as electric or hybrid propulsion systems, can help Mastercraft stay ahead of competitors and cater to environmentally-conscious consumers.

Threats

  • Competition: The boating industry is highly competitive, with numerous established players and new entrants. Mastercraft needs to continually innovate and differentiate its products to stay competitive.
  • Changing Consumer Preferences: Shifts in consumer preferences towards alternative recreational activities or different types of boats can impact the demand for Mastercraft's products.
  • Regulatory and Environmental Factors: Changing regulations related to boating safety, emissions, and environmental protection can pose challenges for the company, requiring compliance and potential adjustments to production processes.

Sources and methodology

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