McDonald's MCD · USD
Consumer Discretionary · Hotels, Restaurants & Leisure · US listing · 🇺🇸 United States
S&P 500Dow Jones
281.44
+1.78%
Close of 9 Nov 2026, in USD
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About McDonald's
From its filings with the US Securities and Exchange Commission
McDonald's is based in Chicago, Illinois and is incorporated in Delaware. Its shares trade on NYSE under the ticker MCD. It is a member of the S&P 500 and Dow Jones. The SEC classifies its business as retail-eating places. In the fiscal year to 31 December 2025, it reported revenue of $26.89bn and net income of $8.56bn. At that date it held total assets of $59.52bn and shareholders' equity of −$1.79bn. By business, International Operated Markets brought in 50.7% of revenue, followed by U.S. at 40.3% and International Developmental Licensed Markets & Corporate at 9.0%.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 5 Jul 1966
- Employees
- 150,000
- Website
- mcdonalds.com/us/en-us.html ↗
- Head office
- 110 NORTH CARPENTER STREET, CHICAGO, IL, 60607
- Incorporated in
- DE
- Classification
- Retail-Eating Places
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Christopher KempczinskiChairman of the Board, President, Chief Executive Officer, since 2017$18.2m
- Mr. Ian BordenExecutive Vice President, Global Chief Financial Officer$6.3m
- Ms. Tiffanie BoydExecutive Vice President - Global Chief People Officer
- Mr. Brian RiceExecutive Vice President, Global Chief Information Officer$4.6m
- Ms. Morgan FlatleyExecutive Vice President, Global Chief Marketing Officer and New Business Ventures
- Ms. Desiree Ralls-MorrisonExecutive Vice President, Chief Legal Officer, Secretary$3.8m
- Mr. Jonathan BannerExecutive Vice President, Global Chief Impact Officer$7.3m
- Mr. Joseph ErlingerExecutive Vice President, President - McDonald's USA$6.1m
- Ms. Marion GrossExecutive Vice President, Global Chief Supply Chain Officer
- Ms. Gillian McdonaldExecutive Vice President, Global Chief Restaurant Experience Officer$5.0m
- Mr. Manuel SteijaertExecutive Vice President, President - International Operated Markets
- Mr. Jo SempelsSenior Vice President, President - International Developmental Licensed Markets
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 63
- Environment
- 67
- Social
- 71
- Governance
- 51
- Direct emissions (scope 1)
- 100,264 t
- Energy emissions (scope 2)
- 224,964 t
- Value chain emissions (scope 3)
- 59,929,320 t
- Women in the workforce
- 55%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Global Brand Recognition: McDonald's is one of the most well-known fast food chains worldwide, which gives it a competitive edge.
- Extensive Franchise Network: McDonald's has a large network of franchisees, allowing for widespread presence and rapid expansion.
- Strong Marketing Strategy: The company's effective marketing campaigns help maintain customer loyalty and attract new customers.
Weaknesses
- Controversial Menu: McDonald's has been criticized for its high-calorie and unhealthy menu choices, which may deter health-conscious customers.
- Employee Turnover: The fast-paced nature of the fast food industry often leads to high employee turnover, affecting the quality of service.
- Vulnerability to Consumer Trends: McDonald's may face challenges in adapting to changing consumer preferences, such as the increasing demand for healthier food options.
Opportunities
- Expansion into Emerging Markets: McDonald's has the opportunity to tap into untapped markets in developing countries, where fast food consumption is on the rise.
- Diversification of Menu: Introducing healthier and more diverse menu options can attract health-conscious consumers and cater to evolving dietary trends.
- Technological Innovations: Embracing digital technologies like mobile ordering and delivery apps can enhance convenience and customer engagement.
Threats
- Intense Competition: McDonald's faces fierce competition from other fast food chains and local eateries, which may impact market share.
- Rising Food Costs: Fluctuations in commodity prices can affect McDonald's profitability and impact pricing strategies.
- Negative Public Perception: Growing concerns regarding fast food's impact on health and the environment could lead to a decline in customer trust and loyalty.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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