15.59
+1.56%
Close of 9 Nov 2026, in USD
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About Mattel
From its filings with the US Securities and Exchange Commission
Mattel is based in El Segundo, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker MAT. The SEC classifies its business as dolls & stuffed toys. In the fiscal year to 31 December 2025, it reported revenue of $5.35bn and net income of $397.6m. At that date it held total assets of $6.64bn and shareholders' equity of $2.23bn.
Dolls—including brands such as Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters. Mattel's Dolls portfolio is driven by the flagship Barbie brand and a collection of complementary brands offered globally. Empowering girls since 1959, Barbie has inspired the limitless potential in every girl, sparking imaginations and shaping futures through play. Monster High, a character-driven franchise, engages fans of all ages, encouraging them to be their authentic selves and celebrate what makes them unique. American Girl, with an extensive portfolio of dolls and accessories, content, and lifestyle products, is best known for imparting valuable life lessons that instill confidence through its inspiring dolls and books, featuring characters from past and present.
Vehicles—including brands such as Hot Wheels (including Hot Wheels Monster Trucks and Hot Wheels RC), Matchbox, and Cars (Disney Pixar). Hot Wheels has continued to push the limits of performance and design since 1968, and ignites and nurtures the challenger spirit in kids, adults, and collectors. From die-cast vehicles to tracks, playsets, and accessories, the Mattel Vehicles portfolio has broad appeal that engages and excites fans of all ages.
Quoted from its 10-K, filed 23 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 12 Aug 1963
- Employees
- 31,000
- Website
- mattel.com ↗
- Head office
- 333 CONTINENTAL BLVD, EL SEGUNDO, CA, 90245
- Incorporated in
- DE
- Classification
- Dolls & Stuffed Toys
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Ynon KreizChairman of the Board, Chief Executive Officer, since 2017$37.8m
- Mr. Steve TotzkePresident, Chief Commercial Officer$4.4m
- Mr. Paul RuhChief Financial Officer
- Ms. Karen AnciraChief People Officer, Executive Vice President
- Mr. Jonathan AnschellExecutive Vice President, Chief Legal Officer, Secretary$3.2m
- Mr. Roberto Isaias ZanattaExecutive Vice President, Chief Supply Chain Officer$3.3m
- Mr. Roger LynchLead Independent Director$350,009
- Ms. Adriana CisnerosIndependent Director$292,509
- Ms. Diana FergusonIndependent Director$315,009
- Mr. Julius GenachowskiIndependent Director$388,345
- Prof. Noreena HertzIndependent Director$312,509
- Mr. Soren LaursenIndependent Director, since 2018$305,842
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 67
- Environment
- 57
- Social
- 88
- Governance
- 56
- Direct emissions (scope 1)
- 13,574 t
- Energy emissions (scope 2)
- 146,790 t
- Value chain emissions (scope 3)
- 1,516,185 t
- Women in the workforce
- 57%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Mattel Inc has a strong portfolio of well-established toy brands such as Barbie, Hot Wheels, and Fisher-Price, which enjoy global recognition and consumer loyalty.
- The company's extensive distribution network allows for broad market reach and availability of its products across various retail channels, including online platforms.
- Mattel has a dedicated research and development team that constantly innovates and introduces new products, often incorporating emerging technologies to stay relevant in the highly competitive toy industry.
Weaknesses
- Mattel has faced various product recalls and safety concerns in the past, which have damaged the company's reputation and eroded consumer trust in its products.
- The company is heavily reliant on a few flagship brands, making it vulnerable to changes in consumer preferences and market trends. This limits its ability to diversify its revenue streams.
- Mattel's financial performance has been strained due to declining sales in recent years, resulting in decreased profitability and increased debt levels.
Opportunities
- There is a growing demand for educational and STEM-focused toys, which presents an opportunity for Mattel to expand its product offerings and capture a new customer segment.
- The increasing popularity of e-commerce provides a chance for Mattel to enhance its online presence and directly reach consumers, potentially reducing reliance on traditional retail partners.
- Expanding into emerging markets, especially in Asia, where the middle class is growing, can provide significant growth opportunities for Mattel.
Threats
- Intense competition from both traditional toy manufacturers and electronic entertainment options poses a threat to Mattel's market share and profitability.
- Changes in regulations related to toy safety standards and manufacturing practices can increase compliance costs and impact Mattel's operations.
- Fluctuations in foreign currency exchange rates can negatively affect Mattel's financial results, as the company operates in multiple international markets.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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