0.49
-10.46%
Close of 9 Nov 2026, in USD
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About LiveWire Group
From its filings with the US Securities and Exchange Commission
LiveWire Group is based in Milwaukee, Wisconsin and is incorporated in Delaware. Its shares trade on NYSE under the ticker LVWR. The SEC classifies its business as motorcycles, bicycles & parts. In the fiscal year to 31 December 2025, it reported revenue of $25.7m and a net loss of $75.1m. At that date it held total assets of $146.4m and shareholders' equity of $46.0m.
LiveWire Group, Inc., a Delaware corporation, and its consolidated subsidiaries are referred to in this Form 10-K as “we,” “our,” “us,” the “Company,” or “LiveWire.” LiveWire is an industry-leading all-electric motorcycle brand with a focus on pioneering the growing two-wheel electric motorcycle space.
LiveWire was a direct, wholly owned subsidiary of AEA-Bridges Impact Corp (“ABIC”), which was originally incorporated as a Cayman Islands exempted company on July 29, 2020, as a special purpose acquisition company (“SPAC”) with the purpose of effecting a merger, share exchange, asset acquisition, share purchase, reorganization or similar business combination with one or more businesses or entities. In connection with the transactions (the “Business Combination”) pursuant to the business combination agreement, dated as of December 12, 2021 (the “Business Combination Agreement”), by and among ABIC, LiveWire EV Holdings, Inc., a Delaware corporation (now known as “LiveWire Group, Inc.”), LW EV Merger Sub, Inc., a Delaware corporation (“Merger Sub”), Harley-Davidson, Inc. (“H-D”), and LiveWire EV, LLC (“Legacy LiveWire”), a wholly-owned subsidiary of H-D, we entered into a number of agreements with H-D, including the Separation Agreement, dated as of September 26, 2022, by and between H-D and Legacy LiveWire and consummated the separation of the Legacy LiveWire business and other transaction contemplated by the Separation Agreement (the “Separation”).
Quoted from its 10-K, filed 20 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Automobiles
- Listed since
- 23 Nov 2020
- Employees
- 151
- Head office
- 3700 W JUNEAU AVENUE, MILWAUKEE, WI, 53208
- Incorporated in
- DE
- Classification
- Motorcycles, Bicycles & Parts
- Filer status
- <br>Emerging growth company
Leadership
Pay as last reported
- Mr. Jonathan RootChairman of the Board, since 2023
- Mr. Karim DonnezChief Executive Officer$3.0m
- Mr. Allen GerrardGeneral Counsel, Board Secretary
- Mr. Jon BekefyHead of Global Sales and Marketing
- Ms. Jennifer HooverHead Accounting Officer
- Mr. Ryan RaglandHead of Product Development and Design$541,723
- Mr. Glen KovalDirector
- Mr. Paul KrauseDirector
- Mr. Luke MansfieldDirector
- Mr. William CornogIndependent Director$205,006
- Dr. Kjell GrunerIndependent Director$198,006
- Mr. Hiromichi MizunoIndependent Director$195,015
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 7
- Environment
- 2
- Social
- 14
- Governance
- 6
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- LiveWire Group manufactures electric motorcycles under the LiveWire brand in the US market.
- The company operates two segments: Electric Motorcycles and STACYC for kids' balance bikes.
- LiveWire's electric motorcycles are sold through dealers, retail stores, and online channels.
Weaknesses
- LiveWire Group has only 151 employees, which may limit operational capacity.
- The company's IPO was on 23 November 2020, indicating a relatively new market presence.
- LiveWire's business is concentrated in the Consumer Discretionary sector, increasing vulnerability.
Opportunities
- The growing electric vehicle market in the US offers expansion potential for LiveWire's products.
- STACYC's balance bikes for kids can leverage the rising trend in children's electric mobility.
- LiveWire's online sales channel can reach more customers in the US market.
Threats
- The US electric motorcycle market faces competition from established automotive brands.
- The Consumer Discretionary sector is sensitive to economic downturns affecting consumer spending.
- STACYC's reliance on independent dealers may lead to inconsistent sales performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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