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+4.16%
Close of 9 Nov 2026, in USD
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About Southwest Airlines
From its filings with the US Securities and Exchange Commission
Southwest Airlines is based in Dallas, Texas and is incorporated in Texas. Its shares trade on NYSE under the ticker LUV. It is a member of the S&P 500. The SEC classifies its business as air transportation, scheduled. In the fiscal year to 31 December 2025, it reported revenue of $28.06bn and net income of $441.0m. At that date it held total assets of $29.06bn and shareholders' equity of $7.98bn. By region, North America accounted for 97.3%, followed by Latin America at 2.7%.
Southwest Airlines Co. (the “Company” or “Southwest”) operates Southwest Airlines, a major passenger airline that provides scheduled air transportation in the United States and near-international markets. Southwest commenced service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities: Dallas, Houston, and San Antonio. Southwest’s unique route network, competitive fares, and famous Hospitality continue to make the Company an attractive choice for Customers in cities across the United States and near-international destinations. As of December 31, 2025, Southwest had a total of 803 Boeing 737 aircraft in its fleet and served 117 destinations in 42 states, the District of Columbia, the Commonwealth of Puerto Rico, and ten near-international countries: Mexico, Jamaica, The Bahamas, Aruba, Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos.
Southwest's route structure has allowed for more direct nonstop routing than a traditional hub-and-spoke service. To provide greater connectivity and support operational reliability and recoverability, in recent years the Company has increasingly focused on designing its network around core stations. By blending intentional connectivity offered by hub-and-spoke models and point-to-point nonstops, the Company is able to capture nonstop demand and provide reliable one-stop itinerary options.
Quoted from its 10-K, filed 5 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Industrials
- Industry
- Airlines
- Listed since
- 8 Jun 1971
- Employees
- 72,790
- Website
- southwest.com ↗
- Head office
- 2702 LOVE FIELD DR, DALLAS, TX, 75235
- Incorporated in
- TX
- Classification
- Air Transportation, Scheduled
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Douglas BrooksIndependent Chairman of the Board$289,761
- Mr. Gary KellyChairman Emeritus, since 1986$6.2m
- Mr. Robert JordanPresident, Chief Executive Officer, Vice Chairman of the Board, since 2002$10.6m
- Mr. Tom DoxeyChief Financial Officer, Executive Vice President. Principal Financial Officer
- Mr. Andrew WattersonChief Operating Officer$5.5m
- Mr. Ryan GreenExecutive Vice President, Chief Transformation Officer$3.4m
- Mr. Justin JonesExecutive Vice President - Operation
- Mr. Robert FornaroDirector$358,691
- Ms. Lisa AthertonIndependent Director$245,122
- Mr. Pierre BreberIndependent Director$146,825
- Mr. C. David CushIndependent Director$146,154
- Ms. Sarah FeinbergIndependent Director$146,003
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 73
- Environment
- 72
- Social
- 79
- Governance
- 68
- Direct emissions (scope 1)
- 20,670,103 t
- Energy emissions (scope 2)
- 35,822 t
- Value chain emissions (scope 3)
- 6,389,646 t
- Women in the workforce
- 44%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Southwest Airlines Co has several strengths that contribute to its success. Firstly, the company has a strong brand reputation and is known for its excellent customer service. It has a loyal customer base and has been consistently recognized for its high levels of customer satisfaction. Secondly, Southwest Airlines has a low-cost operational model which enables it to provide affordable fares to its customers. This cost advantage allows the company to remain competitive in the airline industry. Additionally, Southwest Airlines has a strong focus on employee relations and has built a positive company culture. This contributes to high employee morale and productivity.
Weaknesses
- Despite its strengths, Southwest Airlines Co also faces certain weaknesses that can impact its performance. One major weakness is its limited international presence. While the company has a strong domestic network, its international routes are relatively limited compared to some of its competitors. This can restrict its growth opportunities in the global market. Another weakness is its dependence on a single aircraft type, the Boeing 737. This lack of diversification in its fleet can put the company at risk if there are any issues with the specific aircraft model.
Opportunities
- There are several opportunities available for Southwest Airlines Co to further expand its business. One opportunity is the growing demand for air travel in emerging markets. By strategically expanding its international routes, the company can tap into these markets and attract a broader customer base. Another opportunity lies in increasing partnerships and codeshare agreements with other airlines. This can enable Southwest Airlines to offer more destinations and improve connectivity for its customers. Additionally, the ongoing shift towards sustainable aviation presents an opportunity for the company to invest in more fuel-efficient technologies and promote its commitment to environmental responsibility.
Threats
- Despite its strong market position, Southwest Airlines Co faces several threats that can impact its operations. One key threat is the intense competition in the airline industry. This competition can result in pricing pressure and reduced profit margins. Additionally, factors such as fuel price volatility and unpredictable economic conditions can pose risks to the company's financial performance. Another threat is the evolving regulatory environment, which can lead to increased compliance costs and potential disruptions to operations. Lastly, external events such as natural disasters and pandemics can significantly impact the demand for air travel and disrupt the company's operations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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