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Laird Superfood LSF · USD

Consumer Staples · US listing · 🇺🇸 United States

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2.47

+11.26%

Close of 9 Nov 2026, in USD

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About Laird Superfood

From its filings with the US Securities and Exchange Commission

SEC filings

Laird Superfood is based in Boulder, Colorado and is incorporated in Nevada. Its shares trade on NYSE under the ticker LSF. The SEC classifies its business as food and kindred products. In the fiscal year to 31 December 2025, it reported revenue of $49.9m and a net loss of $3.3m. At that date it held total assets of $19.2m and shareholders' equity of $11.5m.

In its own words

Laird Superfood develops and markets great-tasting, high-quality food and beverage products designed to support health, convenience, and everyday use. Our product portfolio emphasizes natural ingredients, nutrient density, and functional attributes, and includes offerings that incorporate adaptogens and other functional ingredients commonly associated with supporting stress management, energy, mental focus, and overall wellness. Our primary products include: (i) coffee creamers, (ii) coffee, tea, and hot chocolate products, (iii) hydration and beverage enhancing products, and (iv) snacks and other food items. Following the Navitas Acquisition, our products also include healthy baking products, wellness staples, and functional snacks. Over the long term, we seek to build a widely recognized superfood brand grounded in authenticity, functionality, and a commitment to supporting a healthy and sustainable future for consumers and the environment.

Consumer preferences within the evolving food and beverage industry continue to shift away from processed and sugar-laden food and beverage products, as well as those containing significant amounts of ultra-processed and artificial ingredients. We strive to create products that are amongst the cleanest, most minimally processed in the industry, and we intend to lead by example as the tides continue to shift in our direction.

Quoted from its 10-K, filed 30 Mar 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Staples
Industry
Food Products
Listed since
23 Sept 2020
Employees
26
Head office
5303 SPINE ROAD, BOULDER, CO, 80301
Incorporated in
NV
Classification
Food and Kindred Products
Filer status
Non-accelerated filer<br>Smaller reporting company

Leadership

Pay as last reported

  • Mr. Geoffrey BarkerIndependent Chairman of the Board$113,000
  • Mr. Jason ViethPresident, Chief Executive Officer, Director, since 2022$689,661
  • Mr. Laird HamiltonCo-Founder, Chief Innovator, Director, since 2015$201,353
  • Ms. Anya HamillChief Financial Officer$448,582
  • Mr. Patrick GastonIndependent Director$95,000
  • Mr. Gregory GravesIndependent Director$100,000
  • Mr. Grant LaMontagneIndependent Director$90,000
  • Ms. Maile NaylorIndependent Director$96,000

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
28
Environment
6
Social
39
Governance
38
Carbon reduction policy
No
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Laird Superfood Inc has successfully established a strong brand image in the health and wellness industry. The company has gained recognition for its high-quality products and commitment to using natural and organic ingredients. This positive brand perception gives Laird Superfood Inc a competitive edge in the market.
  • Laird Superfood Inc offers a wide range of products, including superfood powders, creamers, coffee, and snacks. This diversification allows the company to cater to different customer preferences and expand its customer base. Moreover, the diverse product portfolio reduces the company's reliance on a single product category.

Weaknesses

  • Laird Superfood Inc's market presence is relatively limited compared to larger competitors in the industry. The company primarily operates in the United States and has yet to fully tap into international markets. This lack of global reach restricts the potential for significant revenue growth and market share expansion.
  • Laird Superfood Inc heavily relies on e-commerce channels to sell its products. While this enables direct access to customers and cost-efficiency, it also poses a risk in terms of disruptions in the online marketplace or changes in consumer behavior. The company should consider diversifying its distribution channels to reduce reliance on a single sales channel.

Opportunities

  • The increasing trend of health consciousness presents a significant opportunity for Laird Superfood Inc. As more consumers prioritize well-being and seek healthier alternatives, the demand for superfood and organic products continues to rise. The company can capitalize on this trend by introducing new products and marketing campaigns that emphasize the health benefits of its offerings.
  • Laird Superfood Inc has the potential to expand its market presence by entering international markets. By targeting regions where health and wellness trends are on the rise, the company can tap into a larger customer base and increase sales. This expansion would require careful market research, adaptation to local preferences, and establishing strategic partnerships with international distributors.

Threats

  • The health and wellness industry is highly competitive, with numerous established brands and new entrants constantly entering the market. Laird Superfood Inc faces the threat of increased competition, which may lead to pricing pressures, reduced market share, or the need to invest more in marketing and promotional activities to stand out from competitors.
  • Consumer preferences and trends in the health and wellness industry can evolve rapidly. Laird Superfood Inc needs to continuously monitor and adapt to changing consumer demands to remain relevant. Failing to anticipate and respond to shifts in preferences may result in decreased sales and potential loss of market share.

Sources and methodology

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