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Local LOCM · USD

Communication Services · US listing · 🇺🇸 United States

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Close of 30 Oct 2026, in USD

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About Local

Its shares trade under the ticker LOCM. It has been listed since 19 October 2004. In the fiscal year to 31 December 2014, it reported revenue of $83.1m and a net loss of $5.5m. At that date it held total assets of $38.1m and shareholders' equity of $15.6m.

Local Corp. technology and advertising company, which engages in the provision of search results to consumers who are exploring online for local businesses, products, and services. The company is headquartered in Irvine, California. The company went IPO on 2004-10-19. The firm's search results consist primarily of local business listings that the Company aggregates, indexes, normalizes and syndicates using its technology platforms. The firm operates in two segments: Paid Search and Daily Deals. The Paid Search segment consists of its online businesses that collectively reach customers with a range of local online advertising products and Web hosting. The Daily Deals segment consists of its business that reaches its customers with discounted offers for goods and services provided by merchants. Its principal products include its Local.com Website and its search syndication services, which provide either hosted business or product directories, as well as display and ad fee solutions to a network of partner Websites.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Communication Services
Industry
Interactive Media & Services
Listed since
19 Oct 2004
Employees
70

Leadership

Pay as last reported

  • Mr. Frederick ThielChairman of the Board, Chief Executive Officer, since 2013$859,697
  • Mr. Kenneth CragunChief Financial Officer, Secretary$361,559
  • Scott ReinkeGeneral Counsel, Chief Legal Officer$327,362
  • Mr. Norman FarraLead Independent Director$224,375
  • Mr. John PayneIndependent Director
  • Mr. John RehfeldIndependent Director

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Local Corp has several strengths that contribute to its success in the market. Firstly, the company has a strong brand presence and reputation in the local advertising industry. This allows them to attract and retain a large number of local businesses as customers.
  • Additionally, Local Corp has developed robust technology platforms and tools that provide efficient and effective local advertising solutions. Their advanced targeting capabilities and data analytics drive better outcomes for advertisers, leading to increased customer satisfaction.

Weaknesses

  • Despite its strengths, Local Corp also faces some weaknesses. One significant weakness is its limited geographic reach. While the company has established a strong foothold in certain regions, it may struggle to expand and compete in new markets where it lacks brand recognition and local partnerships.
  • Another weakness is the potential over-reliance on a few key customers. If these customers were to significantly reduce their advertising budgets or switch to competitors, Local Corp's revenue streams could be negatively impacted.

Opportunities

  • There are several opportunities that Local Corp can capitalize on to further grow its business. One opportunity is the increasing demand for targeted local advertising. As more businesses recognize the importance of personalized and geographically specific marketing campaigns, Local Corp can expand its customer base and revenue through effective targeting strategies.
  • Additionally, the rise of mobile advertising presents a significant opportunity for Local Corp. By developing innovative mobile advertising solutions and partnering with mobile app developers and publishers, the company can tap into the growing mobile advertising market and gain a competitive advantage.

Threats

  • Local Corp faces several threats that could impact its business operations. One major threat is the intense competition in the local advertising industry. The presence of large digital advertising platforms and other local advertising providers poses a challenge to Local Corp's market share and pricing power.
  • Another threat is the rapid advancement of technology and its potential to disrupt the advertising industry. As new technologies and advertising channels emerge, Local Corp must stay agile and adapt its offerings to remain relevant and competitive in the ever-changing landscape.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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