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Leifheit LEI.DE · EUR

Consumer Discretionary · XETRA · 🇩🇪 Germany

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8.38

-4.56%

Close of 9 Nov 2026, in EUR

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About Leifheit

Its shares trade on XETRA under the ticker LEI.DE. It has been listed since 14 September 1984. In the fiscal year to 31 December 2025, it reported revenue of €232.6m and net income of €6.2m. At that date it held total assets of €185.8m and shareholders' equity of €92.9m.

Leifheit AG engages in the provision of household items in the cleaning, laundry care, kitchen, and wellbeing sectors. The company is headquartered in Nassau, Rheinland-Pfalz. The company operates through two segments: Brand Business and Volume Business. The Brand Business segment focuses on the distribution of products under the Leifheit and Soehnle brands. The Brand Business segment includes the French subsidiaries Birambeau and Herby as well as the Project Business. Through the Leifheit brand the Company offers storage solutions for kitchen utensils, meal preparation tools, ironing and drying equipment, as well as cleaning equipment, and through the Soehnle brand the Company provides body analysis scales, kitchen sales, heat pillows and blankets and room fragrances.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Household Durables
Listed since
14 Sept 1984
Employees
1,106

Leadership

Pay as last reported

  • Dr. Guenter BlaschkeIndependent Chairman of the Supervisory Board, since 2019€187,700
  • Mr. Alexander ReindlerChairman of the Management Board, Chief Executive Officer€727,000
  • Mr. Stefan De LoeckerDeputy Chairman of the Supervisory Board, since 2023€130,000
  • Mr. Marco KeulChief Financial Officer, Member of the Management Board€526,000
  • Mr. Igor Iraeta MunduateChief Operating Officer, Member of the Management Board€600,000
  • Mr. Ruediger BoehleIndependent Member of the Supervisory Board€62,800
  • Ms. Larissa BoehmIndependent Member of the Supervisory Board€58,300
  • Mr. Alexander KeulMember of the Supervisory Board, Employee Representative€50,200
  • Mr. Thomas StandkeMember of the Supervisory Board, Employee Representative€79,600

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
71
Environment
72
Social
93
Governance
47
Direct emissions (scope 1)
3,871 t
Energy emissions (scope 2)
6,473 t
Value chain emissions (scope 3)
2,036 t
Women in the workforce
47%
Carbon reduction policy
No
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Leifheit AG possesses several key strengths that contribute to its success in the market. Firstly, the company has a strong brand reputation and global presence, which allows it to build trust and loyalty among customers. Additionally, Leifheit AG has a diverse product portfolio with a wide range of innovative and high-quality household cleaning and laundry care products. This allows the company to cater to the diverse needs and preferences of consumers. Furthermore, Leifheit AG benefits from its efficient supply chain management and strong distribution networks, enabling it to reach customers effectively and ensure timely product availability.

Weaknesses

  • Despite its strengths, Leifheit AG also faces certain weaknesses that need to be addressed. One of the weaknesses is the company's dependency on a limited number of suppliers, which can potentially disrupt the supply chain and impact product availability. Moreover, Leifheit AG may face challenges in terms of product pricing, as the competition in the household cleaning and laundry care industry is intense. The company needs to ensure that its pricing strategies remain competitive while maintaining profitability.

Opportunities

  • Leifheit AG has several opportunities to explore and capitalize on for further growth and expansion. Firstly, the increasing global awareness and focus on sustainability present a significant opportunity for the company to develop and market eco-friendly cleaning and laundry care products. This can attract environmentally-conscious consumers and contribute to long-term sustainability. Furthermore, Leifheit AG can leverage advancements in technology to introduce smart and interconnected cleaning appliances, tapping into the growing market for smart home solutions. Expanding into emerging markets with rising disposable incomes also holds potential for market expansion.

Threats

  • Leifheit AG must also be mindful of potential threats that could hinder its growth and profitability. One of the threats is intense competition from other established brands within the household cleaning and laundry care industry. To remain competitive, Leifheit AG needs to continuously innovate and differentiate its products to meet changing consumer demands. Additionally, economic fluctuations and global market uncertainties can impact consumer spending patterns, potentially affecting the demand for non-essential household products. External factors such as changing regulations and trade policies may also pose challenges in terms of market access and operations, particularly in international markets.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
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