158.75
+1.77%
Close of 9 Nov 2026, in USD
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About Lamar Advertising
From its filings with the US Securities and Exchange Commission
Lamar Advertising is based in Baton Rouge, Louisiana and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker LAMR. The SEC classifies its business as real estate investment trusts. In the fiscal year to 31 December 2025, it reported revenue of $2.27bn and net income of $587.2m. At that date it held total assets of $6.93bn and shareholders' equity of $1.02bn.
Lamar Advertising Company is one of the largest outdoor advertising companies in the United States based on number of displays and has operated under the Lamar name since 1902. We manage our business through three operating segments –billboard, logo and transit advertising. We rent space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. We offer our customers a fully integrated service, satisfying all aspects of their display requirements from ad copy production to placement and maintenance.
We operate three types of outdoor advertising displays: billboards, logo signs and transit advertising displays.
Billboards. As of December 31, 2025, we owned and operated approximately 159,300 billboard advertising displays in 45 states and Canada. We rent most of our advertising space on two types of billboards: bulletins and posters.
In addition to traditional billboards, we also rent space on digital billboards, which are generally located on major traffic arteries and city streets. As of December 31, 2025, we owned and operated approximately 5,500 digital billboard advertising displays in 43 states and Canada.
Quoted from its 10-K, filed 20 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Real Estate
- Industry
- Equity Real Estate Investment Trusts (REITs)
- Listed since
- 2 Aug 1996
- Employees
- 3,500
- Website
- lamar.com ↗
- Head office
- C/O LAMAR ADVERTISING COMPANY, BATON ROUGE, LA, 70808
- Incorporated in
- DE
- Classification
- Real Estate Investment Trusts
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Kevin ReillyExecutive Chairman of the Board, since 1984$3.5m
- Mr. Sean ReillyPresident, Chief Executive Officer, since 2020$9.4m
- Mr. Jay JohnsonChief Financial Officer, Executive Vice President, Treasurer$5.4m
- Ms. Anna ReillyDirector$125,000
- Mr. Wendell ReillyDirector$125,000
- Ms. Nancy FletcherIndependent Director$133,000
- Mr. John KoernerIndependent Director$167,500
- Mr. Marshall LoebIndependent Director$137,500
- Mr. Stephen MumblowIndependent Director$183,500
- Mr. Thomas ReifenheiserIndependent Director$167,500
- Ms. Elizabeth ThompsonIndependent Director$133,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 44
- Environment
- 38
- Social
- 61
- Governance
- 35
- Women in the workforce
- 36%
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Lamar Advertising Co has various strengths that contribute to its success in the industry. These include:
Weaknesses
- Despite its strengths, Lamar Advertising Co also faces certain weaknesses that need to be addressed:
Opportunities
- Lamar Advertising Co can take advantage of several opportunities in the market:
Threats
- Lamar Advertising Co should also be mindful of potential threats that could impact its performance:
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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