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Close of 30 Oct 2026, in USD
About Konared
Its shares trade under the ticker KRED. It has been listed since 9 May 2012. In the fiscal year to 31 December 2017, it reported revenue of $2.9m and a net loss of $13.9m. At that date it held total assets of $2.0m and shareholders' equity of −$7.9m.
KonaRed Corp. engages in the production of 12oz and 32oz Cold Brew Coffee, Key Kegs, whole bean and ground kona coffee Beans, single serve cups and ready to drink antioxidant juices. The company is headquartered in Carlsbad, California. The company went IPO on 2012-05-09. The firm's principal product line is its coffee fruit wellness drinks. KonaRed's anti-oxidant beverage products consist of various formulations, such as 16 oz. KonaRed Original Antioxidant Juice; 10.5 oz. KonaRed Original Antioxidant Juice; 10.5 oz. KonaRed Antioxidant additional flavor combinations, including organic green tea and coconut water, and 12oz. Ready-to-Drink (RTD) Cold Brew Coffees. KonaRed Original Antioxidant Juice, Cold Brew Coffees and Kona coffees are offered to retail consumers across the United States, Canada and Asia. Its RTD Cold Brew Coffees include the flavors of Original, Hawaiian Vanilla and Espresso. The firm produces wellness nutritional products, which include antioxidant KonaRed Hawaiian Superfruit Powder Tub and its Wake-up Performance Powder Packets. The firm's wellness nutritional products are available at select locations of Vitamin Shoppe nationwide and in various chains in Hawaii.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Food Products
- Listed since
- 9 May 2012
- Employees
- 7
- Website
- konared.com ↗
Leadership
Pay as last reported
- Mr. James TonkinChairman of the Board, President, since 2017
- Mr. Kyle RedfieldPresident, Chief Executive Officer, Chief Operating Officer, Director, since 2015$931,208
- Mr. Shaun RobertsFounder, Director, since 2013$396,634
- Mr. Gonzalo CametIndependent Director
- Mr. Richard FischlerIndependent Director
- Mr. Michael HartmanIndependent Director
- Mr. Mark MastenIndependent Director
- Mr. Bradley ParisIndependent Director
- Mr. Gregory WillseyIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Konared Corp has several strengths that contribute to its success in the market. Firstly, the company has developed a strong brand image, known for its high-quality products and commitment to sustainability. This allows them to differentiate themselves from competitors and attract loyal customers. Additionally, Konared Corp has a diverse product portfolio, offering a wide range of beverages to cater to different consumer preferences. This allows them to capture a larger market share and reach a wider customer base.
Weaknesses
- Despite its strengths, Konared Corp also faces certain weaknesses that need to be addressed. One major weakness is its limited geographical presence. The company primarily operates within a specific region, which limits its potential for growth and expansion into new markets. Another weakness is the company's dependence on external suppliers for raw materials. This can lead to potential supply chain disruptions and affect the company's ability to meet customer demand consistently.
Opportunities
- Konared Corp has several opportunities that it can capitalize on to further enhance its position in the market. Firstly, there is a growing trend towards healthy and natural beverages, which aligns with the company's product offerings. By leveraging this trend, Konared Corp can attract a larger customer base and increase sales. Additionally, expanding into new markets and regions can provide the company with the opportunity to increase its market share and revenue streams.
Threats
- There are certain threats that Konared Corp needs to be mindful of to mitigate potential risks. One major threat is intense competition from both established and emerging beverage companies. This can lead to market saturation and price wars, affecting the company's profitability. Another threat is changing consumer preferences, as tastes and trends can shift rapidly. Konared Corp must stay attuned to these changes and continuously innovate its products to meet evolving customer demands.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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