35.56
+5.71%
Close of 9 Nov 2026, in USD
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About JAKKS Pacific
From its filings with the US Securities and Exchange Commission
JAKKS Pacific is based in Santa Monica, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker JAKK. The SEC classifies its business as games, toys & children's vehicles (no dolls & bicycles). In the fiscal year to 31 December 2025, it reported revenue of $570.7m and net income of $9.9m. At that date it held total assets of $442.2m and shareholders' equity of $249.1m.
Board games under the brand JAKKS Wild Games®, including Temple Raider®, K.O. Corral® and Galactic JAXX™.
Acquire Additional Character and Product Licenses. We have acquired the rights to use many familiar brand and character names and logos from third parties that we use with our primary trademarks and brands. Currently, among others, we have license agreements with Nickelodeon®, Disney®, Pixar®, Marvel®, NBCUniversal®, Microsoft®, Sega®, Sony®, Netflix® and WarnerMedia®, as well as with the licensors of many other popular characters. We also license IP from other toy companies for categories in which they do not offer products found within our core product lines. We intend to continue to pursue new licenses from these media & entertainment companies along with other licensors. We also intend to continue to secure additional inventions and product concepts through our existing network of inventors and product developers.
Expand International Sales. We believe that non-US markets: Europe, Australia, Canada, Latin America and Asia, offer us significant growth opportunities. In 2025, our sales generated outside the United States were approximately $154.1 million, or 27.0% of total net sales. Third-party distributors remain a core component of our international business, and we are constantly assessing how to expand our mutual businesses. We currently utilize warehouses in the United Kingdom, Germany (opened in 2025), Italy, Belgium and Spain (the latter two opened in 2024) to support sales expansion in Europe. We also have warehouse capacity in Mexico.
Quoted from its 10-K, filed 2 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 2 May 1996
- Employees
- 652
- Website
- jakks.com ↗
- Head office
- 2951 28TH STREET, SANTA MONICA, CA, 90405
- Incorporated in
- DE
- Classification
- Games, Toys & Children's Vehicles (No Dolls & Bicycles)
- Filer status
- Accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Stephen BermanChairman of the Board, President, Chief Executive Officer, Secretary, since 1995$8.3m
- Mr. John KimbleChief Financial Officer, Executive Vice President$2.4m
- Ms. Carole LevineIndependent Director$110,000
- Ms. Lori MacphersonIndependent Director$110,000
- Ms. Neilwantie MahabirIndependent Director
- Mr. Alexander ShoghiIndependent Director$135,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 30
- Environment
- 31
- Social
- 37
- Governance
- 22
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Established Brand: JAKKS Pacific Inc has a strong and recognized brand in the toy industry.
- Diverse Product Portfolio: The company offers a wide range of toys, games, and other entertainment products, catering to various age groups and preferences.
- Licensing Agreements: JAKKS Pacific has secured licensing agreements with popular franchises, which enhances its product offerings and generates revenue.
Weaknesses
- Dependence on Third-Party Manufacturing: JAKKS Pacific relies heavily on outsourced manufacturing, which can lead to challenges in quality control and supply chain management.
- Financial Performance: The company has experienced fluctuating financial performance, with periods of losses and inconsistent profitability.
- Limited International Presence: JAKKS Pacific's operations are concentrated in specific regions, limiting its exposure to global markets.
Opportunities
- Growing Toy Market: The global toy market is expected to witness steady growth, providing opportunities for JAKKS Pacific to expand its customer base.
- Expansion into Emerging Markets: The company can explore untapped markets in developing countries, where demand for toys and entertainment products is on the rise.
- E-commerce Growth: The increasing popularity of online shopping presents an opportunity for JAKKS Pacific to strengthen its online presence and reach a wider audience.
Threats
- Intense Competition: JAKKS Pacific faces strong competition from other toy manufacturers, both established players and emerging companies.
- Shift in Consumer Preferences: Changing trends and preferences in the toy industry may affect the demand for JAKKS Pacific's products.
- Economic Factors: Factors such as economic downturns, fluctuations in currency exchange rates, and trade policies can impact the company's financial performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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