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Ibotta IBTA · USD

Communication Services · US listing · 🇺🇸 United States

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59.91

+3.10%

Close of 9 Nov 2026, in USD

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About Ibotta

From its filings with the US Securities and Exchange Commission

SEC filings

Ibotta is based in Denver, Colorado and is incorporated in Delaware. Its shares trade on NYSE under the ticker IBTA. The SEC classifies its business as advertising. In the fiscal year to 31 December 2025, it reported revenue of $342.4m and net income of $3.6m. At that date it held total assets of $525.9m and shareholders' equity of $287.7m.

In its own words

Ibotta’s mission is to Make Every Purchase Rewarding. We accomplish this mission by delivering digital promotions to consumers through the Ibotta Performance Network (IPN). We source digital promotions from our clients, which are primarily consumer packaged goods (CPG) brands, and distribute these promotions to consumers via our network of publishers, which is enabled by our technology platform. We have strategic relationships with Walmart Inc. (Walmart), Dollar General Corporation (Dollar General), Family Dollar Stores, Inc. (Family Dollar), Maplebear, Inc. (Instacart), and DoorDash, Inc. (DoorDash), among others, who are third-party publishers on the IPN and use our content to power their digital offer programs on a white-label basis. We also host offers on Ibotta’s direct-to-consumer properties, which include the Ibotta-branded cash back mobile app, website, and browser extension (collectively, direct-to-consumer (D2C), which is part of the IPN). Within D2C, we also partner with affiliate networks to access offers from certain retailer advertisers so consumers can earn cash back on a percentage of their total basket spend at those retailers.

Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Communication Services
Industry
Media
Listed since
18 Apr 2024
Employees
886
Head office
1400 16TH STREET, SUITE 600, DENVER, CO
Incorporated in
DE
Classification
Services-Advertising
Filer status
Large accelerated filer

Leadership

Pay as last reported

  • Mr. Bryan LeachChairman of the Board, President, Chief Executive Officer$28.7m
  • Mr. Matthew PuckettChief Financial Officer
  • Ms. Marisa DaspitChief People Officer
  • Mr. Luke SwansonChief Technology Officer$7.1m
  • Mr. Richard DonahueChief Marketing Officer
  • Mr. Amir El TabibChief Business Development Officer$2.1m
  • Mr. Chris RiedyChief Revenue Officer
  • Mr. David ShapiroChief Legal Officer
  • Ms. Valarie SheppardLead Independent Director, since 2021$525,870
  • Mr. Stephen BaileyIndependent Director$497,759
  • Ms. Amanda BaldwinIndependent Director$499,516
  • Mr. Amit DoshiIndependent Director$503,030

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Ibotta Inc's AI-enabled offer engine matches consumers with relevant promotions efficiently.
  • Ibotta Performance Network (IPN) connects CPG brands with consumers through a single network.
  • Ibotta D2C provides direct-to-consumer digital properties for retailers and advertisers.

Weaknesses

  • Ibotta's focus on non-discretionary categories like grocery limits its market reach.
  • Ibotta's IPO on April 18, 2024, is recent and untested in the market.
  • Ibotta employs 815 full-time employees, which is below industry average for tech companies.

Opportunities

  • Expanding into discretionary categories like electronics and beauty offers growth potential.
  • Ibotta can leverage its IPN to partner with more third-party publishers.
  • Ibotta's AI technology can be applied to new markets beyond current CPG offerings.

Threats

  • Ibotta's reliance on non-discretionary categories makes it vulnerable to economic downturns.
  • Ibotta's recent IPO may face challenges in maintaining investor confidence.
  • Ibotta's limited employee count of 815 may hinder scalability during rapid growth.

Sources and methodology

Data on this tab
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Chart on the Overview
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