H 
0.63p
+2.46%
Close of 9 Nov 2026, in pence
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About Huddled Group
Its shares trade on LSE under the ticker HUD.L. It has been listed since 12 July 2018. In the fiscal year to 31 December 2025, it reported revenue of £18.6m and a net loss of £4.2m. At that date it held total assets of £6.2m and shareholders' equity of £3.8m.
Immotion Group Plc engages in the provision of visual reality content with cutting edge motion platforms. The firm develops fully immersive VR platforms to deliver VR content with wrap around sound and multi dimensional movement. Its products include VX1, VX2, VX3, GX1, EX1, CX1 Racer, VX6 Multiplayer, and GX2. The VX range of cinema pods are combination of motion activated chairs to deliver the feeling of presence inside a VR experience, alongside audio and visuals. Its content and hardware management platform provides control of experience and analytics.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Entertainment
- Listed since
- 12 Jul 2018
- Employees
- 99
- Website
- immotion.co.uk ↗
Leadership
Pay as last reported
- Sir Robin MillerNon-Executive Independent Chairman of the Board
- Mr. Martin HigginsonChief Executive Officer, Co-Founder, Director, since 2023
- Mr. Daniel WortleyGroup Finance Director, Company Secretary, Director, since 2023
- Mr. Paul SimpsonChief Operating Officer, Director, since 2025
- Mr. Michael AshleyNon-Executive Independent Director
- Mr. Nicholas LeeNon-Executive Independent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Immotion Group PLC has several strengths that contribute to its success in the marketplace. First and foremost, the company possesses a strong and experienced management team, providing solid leadership and strategic decision-making. This enables them to effectively navigate the competitive landscape and seize growth opportunities in the virtual reality (VR) industry. Another significant strength of Immotion Group PLC is its diverse range of immersive entertainment offerings. The company produces and operates a wide selection of VR experiences, including virtual reality rides, games, and educational content. This diverse portfolio allows them to attract a broad customer base and cater to different market segments, enhancing their revenue-generating potential. Furthermore, Immotion Group PLC has established strong partnerships with numerous entertainment venues and geographic locations. This network of partnerships enables the company to secure prime locations for their immersive experiences, increasing their visibility and customer reach. By leveraging these strong alliances, Immotion Group PLC gains a competitive advantage over other market players. Lastly, Immotion Group PLC's commitment to innovation and technological advancements is a key strength. The company consistently invests in research and development, staying at the forefront of the VR industry. This dedication to innovation allows them to create cutting-edge experiences that captivate audiences and differentiate themselves from competitors.
Weaknesses
- Despite its strengths, Immotion Group PLC also faces certain weaknesses that could potentially hinder its growth and profitability. One weakness is the company's relatively limited brand recognition compared to some of its competitors. Building brand awareness and establishing a strong brand identity will be crucial for Immotion Group PLC to effectively differentiate themselves and attract a larger customer base. Additionally, as VR technology continues to evolve, there is a risk of rapid obsolescence for Immotion Group PLC's existing VR experiences. The company must stay proactive in upgrading and refreshing their offerings to ensure they remain appealing and competitive in the ever-changing VR market. Failure to do so could result in a decline in customer interest and market share. Another weakness lies in the company's dependence on external partnerships for securing locations. While these partnerships provide valuable access to prime venues, they also carry a certain level of risk. Any strain or termination of these partnerships could have a negative impact on Immotion Group PLC's operations and revenue streams. Therefore, diversifying their venue acquisition strategies may help mitigate this risk. Lastly, Immotion Group PLC faces the challenge of educating the general public about the benefits and value of VR experiences. As VR technology is still relatively new to many consumers, convincing them to spend on immersive entertainment can be a hurdle. Implementing effective marketing and awareness campaigns will be vital for overcoming this challenge.
Opportunities
- Immotion Group PLC is well-positioned to take advantage of several opportunities in the VR industry. The increasing adoption of VR by various industries such as gaming, education, and tourism opens up new markets for the company's immersive experiences. By expanding their offerings to cater to these sectors, Immotion Group PLC can tap into additional revenue streams and broaden their customer base. Furthermore, as VR technology becomes more affordable and accessible, the overall demand for immersive experiences is expected to grow. Immotion Group PLC can capitalize on this trend by continuing to develop cost-effective and user-friendly VR solutions that target a wider audience. By doing so, they can bolster their market position and attract a larger customer base. Another opportunity lies in international expansion. Immotion Group PLC can leverage their existing partnerships and industry experience to enter new markets globally. By establishing a presence in key geographical locations, they can reach a wider range of customers and capitalize on the increasing popularity of VR worldwide. Lastly, the potential development of complementary technologies, such as augmented reality (AR) and mixed reality (MR), presents exciting growth opportunities for Immotion Group PLC. By diversifying their product offerings and exploring these emerging technologies, the company can stay at the forefront of the immersive entertainment industry and stay ahead of competitors.
Threats
- Immotion Group PLC faces several threats that may impact its future operations and financial performance. Firstly, intense competition within the VR industry poses a significant threat. Numerous players, ranging from larger technology companies to specialized VR firms, compete for market share and customers. Immotion Group PLC must continuously innovate and differentiate itself to fend off competition and maintain or grow its market position. Additionally, economic downturns or uncertain economic conditions can potentially impact consumer spending on leisure and entertainment activities. Immotion Group PLC's revenue streams rely on attracting customers to their immersive experiences, and any reduction in consumer discretionary spending could have a negative influence on the company's financial performance. Another threat is the risk of technological disruption. The VR industry is highly dynamic, with new technologies and platforms continually emerging. Immotion Group PLC must stay vigilant and adapt to technological advancements to ensure their experiences remain relevant and appealing to consumers. Failure to keep up with industry trends could lead to a loss of market share and competitive edge. Lastly, geopolitical and regulatory risks can impact the company's international expansion plans. Changes in government policies, regulations, or trade restrictions in target markets could hinder Immotion Group PLC's ability to establish and operate immersive experiences in those regions. Thorough market research, due diligence, and adaptability are essential for mitigating these risks.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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