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+2.65%
Close of 9 Nov 2026, in USD
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About HubSpot
From its filings with the US Securities and Exchange Commission
HubSpot is based in Cambridge, Massachusetts and is incorporated in New York. Its shares trade on NYSE under the ticker HUBS. The SEC classifies its business as prepackaged software. In the fiscal year to 31 December 2025, it reported revenue of $3.13bn and net income of $45.9m. At that date it held total assets of $3.85bn and shareholders' equity of $2.07bn. By business, Subscription and Circulation [Member] brought in 97.8% of revenue, followed by Service [Member] at 2.2%. By region, Americas [Member] accounted for 59.8%, followed by Europe [Member] at 32.3% and Asia Pacific [Member] at 7.9%.
We provide an agentic customer platform that helps marketing, sales, and customer service teams drive business growth. We deliver seamless connection for customer-facing teams with a unified platform that includes three layers: Artificial Intelligence ("AI")-powered agents and engagement hubs, a Smart customer relationship management product (“CRM”), and a connected ecosystem supporting the customer platform with a marketplace of integrations, templates, expert partners, a community network, and an academy of educational content.
Our AI-powered agents and engagement Hubs that enable companies to attract, engage, and delight customers throughout the customer lifecycle include Marketing, Sales, Service, Operations, Content and Commerce. The Smart CRM is the foundational context layer that combines customer data with AI to power the entire customer platform with unified customer profiles and tools to manage and govern your team and business processes.
We focus on selling to mid-market business-to-business (“B2B”) companies, which we define as companies that have between 2 and 2,000 employees, and aim to be the best at applying AI to help them grow. We primarily sell our customer platform on a subscription basis. In 2025, our total revenue was $3.1 billion and we generated a net income of $45.9 million. As of December 31, 2025, we had 8,882 full-time employees and 288,706 Customers, as defined in our Key Business Metrics in Item 7, of varying sizes in more than 135 countries.
Quoted from its 10-K, filed 11 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 9 Oct 2014
- Employees
- 8,882
- Website
- hubspot.com ↗
- Head office
- 2 CANAL PARK, CAMBRIDGE, MA, 02141
- Incorporated in
- NY
- Classification
- Services-Prepackaged Software
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Ms. Lorrie NorringtonIndependent Chairman of the Board$309,418
- Ms. Yamini RanganPresident, Chief Executive Officer, Director, since 2020$24.9m
- Mr. Dharmesh ShahCo-Founder, Chief Technology Officer, Director, since 2005$5.2m
- Ms. Kathryn BuekerChief Financial Officer, Treasurer$10.2m
- Mr. Brian HalliganNon-Executive Director, since 2005$3.6m
- Dr. Andrew AnagnostIndependent Director$294,668
- Mr. Nick CaldwellIndependent Director$298,529
- Mr. Ronald GillIndependent Director$321,999
- Ms. Claire Hughes JohnsonIndependent Director$299,779
- Mr. Jay SimonsIndependent Director$306,226
- Ms. Jill WardIndependent Director$316,418
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 78
- Environment
- 80
- Social
- 99
- Governance
- 54
- Direct emissions (scope 1)
- 0 t
- Energy emissions (scope 2)
- 1,928 t
- Value chain emissions (scope 3)
- 62,135 t
- Women in the workforce
- 45.7%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- HubSpot Inc offers a comprehensive and innovative suite of marketing, sales, and customer service software, empowering businesses to attract, engage, and delight customers. This unique solution suite is a key strength, providing a competitive edge in the market.
- With a strong brand reputation and a significant market presence, HubSpot Inc enjoys a loyal customer base and has established itself as a trusted leader in the industry. The company's brand recognition contributes to its market leadership and growth opportunities.
- HubSpot Inc maintains a strong network of partners, including agencies, integrators, and technology providers. This collaborative ecosystem enhances the company's offerings, expands its reach, and allows for seamless integrations, further strengthening its position in the market.
- HubSpot Inc's emphasis on inbound marketing methodologies and content-driven strategies has resonated well with businesses seeking to attract qualified leads and nurture customer relationships. This targeted focus has contributed to HubSpot's success and differentiation in the market.
Weaknesses
- HubSpot Inc relies heavily on a subscription-based revenue model, which may pose challenges during economic downturns or if customers switch to alternative solutions. The company needs to continuously demonstrate value and adapt its pricing and packaging strategies to mitigate this weakness.
- As HubSpot Inc continues to grow, its ability to scale its infrastructure and support a growing customer base becomes crucial. Rapid expansion may strain resources, impacting the quality of service and customer experience, highlighting the need for continuous investments in infrastructure.
Opportunities
- The increasing importance of digital marketing presents significant growth opportunities for HubSpot Inc. By capitalizing on the trend towards online advertising, social media engagement, and data-driven campaigns, the company can expand its market share and revenue potential.
- HubSpot Inc has the potential to further expand its operations into international markets. By localizing its offerings, adapting to regional needs, and establishing strategic partnerships, the company can tap into new markets, diversify its revenue streams, and fuel global growth.
Threats
- The digital marketing software industry is highly competitive, with numerous players vying for market share. HubSpot Inc faces the threat of competitors offering similar solutions at lower prices or with additional features. To maintain its position, the company must continue to innovate and differentiate itself.
- Rapid advancements in technology may render certain aspects of HubSpot Inc's solution suite outdated or less effective. To mitigate this threat, the company must stay ahead of technological developments, invest in research and development, and continuously enhance its product offerings to remain competitive.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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