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Close of 5 Nov 2026, in USD
About Heartsoft
Its shares trade under the ticker HTSF. It has been listed since 6 April 1994. In the fiscal year to 30 June 2001, it reported revenue of $514,000 and a net loss of $3.0m. At that date it held total assets of $1.5m and shareholders' equity of −$635,000.
Heartsoft, Inc. engages in the provision of educational software program. The company is headquartered in Broken Arrow, Oklahoma. The firm primarily publishes and distributes Internet and multimedia educational software products for early learning students, parents and educators. The firm primarily operates in the United States. The company is engaged in providing educational software solutions.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- N/A
- Industry
- N/A
- Listed since
- 6 Apr 1994
- Employees
- 34
Leadership
Pay as last reported
- Benjamin ShellChairman of the Board, President and Chief Executive Officer, since 1989$129,661
- Rodger GrahamChief Financial Officer$89,015
- Dana SwiftChief Technology Officer$109,000
- Juanita SengVice President of Sales and Marketing$111,944
- Jimmy ButlerVice President - Development, Secretary and Director
- Kathleen HurleyDirector
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Heartsoft Inc is a well-established and respected software development company that has been operating successfully for over a decade. The company boasts a highly skilled and experienced team of software engineers, designers, and developers.
- Heartsoft Inc has gained a strong reputation for delivering high-quality and innovative software solutions to its clients. The company's commitment to excellence is evident in its track record of successful project completions and client satisfaction.
Weaknesses
- One of the main weaknesses of Heartsoft Inc is its heavy reliance on a few key clients for a significant portion of its revenue. This dependence on a limited client base exposes the company to potential financial risks if these clients reduce their engagement or shift to competitors.
- Additionally, Heartsoft Inc may face challenges in keeping up with rapidly evolving technology trends and industry standards. The company needs to invest in continuous training and development to ensure its workforce remains up-to-date with the latest technological advancements.
Opportunities
- Heartsoft Inc can leverage its strong brand reputation and expertise to expand its client base and attract new business opportunities. The growing demand for software solutions in various industries presents an excellent opportunity for the company to explore new markets and diversify its client portfolio.
- In addition, Heartsoft Inc can capitalize on emerging technologies such as cloud computing, artificial intelligence, and data analytics. By embracing these new trends, the company can offer innovative solutions that address the evolving needs of its clients and gain a competitive edge in the market.
Threats
- One of the major threats for Heartsoft Inc is the intense competition in the software development industry. The presence of numerous well-established competitors, as well as emerging startups, puts pressure on the company to differentiate its offerings and maintain its competitive position.
- Furthermore, economic downturns and market uncertainties can impact overall client spending on software development projects. Heartsoft Inc needs to be prepared to navigate through potential financial challenges by proactively managing its costs and diversifying revenue streams.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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