5.00
0.00%
Close of 9 Nov 2026, in MXN
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About Grupo Hotelero Santa Fe SAB de CV
Its shares trade on BMV under the ticker HOTEL.MX. It has been listed since 12 September 2014. In the fiscal year to 31 December 2025, it reported revenue of MXN 3.40bn and net income of MXN 200.5m. At that date it held total assets of MXN 11.45bn and shareholders' equity of MXN 5.50bn.
Grupo Hotelero Santa Fe SAB de CV is a holding company, which engages in the acquisition, development, and management of hotels and beach resorts. The company is headquartered in Cuajimalpa De Morelos, Mexico, D.F.. The company went IPO on 2014-09-12. The Company’s activities comprise acquiring, developing and operating urban and beach hotels in Mexico. The company operates through its own brands, such as Krystal Resorts, Krystal Grand, Krystal Beach and Krystal Urban, as well as through franchises and licensed brands, including Hilton, Hilton Resorts, Hilton Garden Inn and Hampton Inn. The properties are located in Acapulco, Guadalajara, Monterrey, and Cancun, among others. The firm collaborates with Grupo Chartwell, Nexxus Capital and Walton Street Capital.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 12 Sept 2014
- Employees
- 2,187
- Website
- gsf-hotels.com ↗
Leadership
Pay as last reported
- Mr. Carlos Gerardo Ancira ElizondoExecutive Chairman of the Board, since 2023
- Mr. Francisco Medina ElizaldeChief Executive Officer, since 2022
- Mr. Enrique Gerardo Martinez GuerreroChief Financial Officer
- Ms. Gabriela Rios PalaciosChief Operating Officer
- Mr. Juan Carlos Quijano CabreraChief Human Resources Officer
- Mr. Francisco Alejandro Zinser CieslikExecutive Vice President
- Mr. Jose Alberto Santana CobianChief Administrative Officer
- Mr. Rene Delgado ChapmanChief Legal Officer
- Mr. Rafael Morgado DiazChief Sales Officer
- Mr. Maximilian Zimmermann CanovasDirector - Investor Relations and Sustainability
- Mr. Alejandro Abaid BazanChief Internal Audit Officer
- Ms. Maria Del Rocio Alarcon BrockmannIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- The company operates multiple distinct hotel brands including Krystal and Hilton.
- It has a workforce of 2,187 full-time employees supporting its operations.
- Strategic collaborations exist with Grupo Chartwell and Walton Street Capital.
Weaknesses
- The firm is headquartered in Cuajimalpa De Morelos, Mexico.
- It relies on franchises and licensed brands for market expansion.
- The company went public in 2014 which may limit recent capital flexibility.
Opportunities
- Development of beach resorts in locations like Cancun and Acapulco.
- Expansion of urban hotels in cities such as Monterrey and Guadalajara.
- Growth through the acquisition and management of new hotel properties.
Threats
- Operational risks associated with managing diverse hotel and resort assets.
- Dependence on the Consumer Discretionary sector for revenue generation.
- Competition within the Hotels, Restaurants & Leisure industry in Mexico.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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