5.17
+10.71%
Close of 9 Nov 2026, in USD
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About Honest Company
From its filings with the US Securities and Exchange Commission
Honest Company is based in Los Angeles, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker HNST. The SEC classifies its business as retail-catalog & mail-order houses. In the fiscal year to 31 December 2025, it reported revenue of $371.3m and a net loss of $15.7m. At that date it held total assets of $225.4m and shareholders' equity of $169.7m.
Founded in 2012, The Honest Company (the “Company,” or “Honest,” or which may also be referred to as “we,” “us” or “our”) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, we deliver personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. Our commitment to our core values, continual innovation and engaging our community has differentiated and elevated our brand and our products. Since our launch, we have cultivated deep trust around what matters most to our consumers: their health, their families and their homes. We seek to meet consumers wherever they want to shop, balancing deep consumer connection with broad convenience and availability. We believe our distribution strategy positions us for continued growth through our trusted brand and award-winning multi-category product offering.
Our Chief Executive Officer, as the chief operating decision maker, organizes the Company, manages resource allocations, and measures performance on the basis of one operating segment. We offer an array of cleanly-formulated and sustainably-designed products, including a portfolio of wipes and a personal care collection for everyone from babies to adults, as well as diapers. We use cleanly-formulated and safe ingredients designed for the whole family, including many naturally-derived ingredients that, most importantly, are effective.
Quoted from its 10-K, filed 25 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 5 May 2021
- Employees
- 174
- Website
- honest.com ↗
- Head office
- 12130 MILLENNIUM DR., #500, LOS ANGELES, CA, 90094
- Incorporated in
- DE
- Classification
- Retail-Catalog & Mail-Order Houses
- Filer status
- Accelerated filer<br>Emerging growth company
Leadership
Pay as last reported
- Mr. James WhiteIndependent Chairman of the Board$267,815
- Ms. Carla VernonChief Executive Officer, Director, since 2023$5.3m
- Mr. David LorettaChief Financial Officer$1.8m
- Ms. Dorria BallChief People Officer$1.3m
- Mr. Steve WinchellExecutive Vice President, Chief Innovation Officer
- Mr. Jonathan MayleSenior Vice President - Customer Sales
- Mr. Thomas SternweisSenior Vice President - Enterprise Development and Strategy
- Mr. Etienne Von KunssbergSenior Vice President - Supply Chain
- Mr. Brendan SheeheyGeneral Counsel, Corporate Secretary
- Ms. Kate BartonChief Growth Officer$2.0m
- Ms. Jessica WarrenDirector, Founder$4.1m
- Mr. Michael BarkleyIndependent Director$217,516
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 46
- Environment
- 40
- Social
- 64
- Governance
- 34
- Women in the workforce
- 65%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Honest Company Inc has built a strong reputation for providing high-quality, eco-friendly products.
- The company has a diverse product portfolio, including personal care, baby, home, and wellness products.
- Honest Company Inc has established a loyal customer base due to its commitment to transparency and ethical business practices.
Weaknesses
- The company faces intense competition from both established brands and new entrants in the market.
- Honest Company Inc has faced criticism in the past for product recalls, which may impact consumer trust.
- The company's heavy reliance on online sales channels makes it vulnerable to potential disruptions in e-commerce.
Opportunities
- Increasing consumer awareness and demand for natural and eco-friendly products present growth opportunities for Honest Company Inc.
- The company can expand its product lines to cater to emerging market trends and capitalize on new consumer demands.
- Strategic partnerships with retailers or collaborations with influential personalities can enhance the brand's visibility and market reach.
Threats
- Intense competition in the industry can potentially impact Honest Company Inc's market share and profitability.
- Increasing regulations on product safety and ingredient labeling may require the company to invest additional resources for compliance.
- Economic downturns or fluctuations in consumer spending habits can affect the demand for Honest Company Inc's products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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