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D

D-MARKET Electronic Services & Trading ADR HEPS · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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2.76

+0.73%

Close of 9 Nov 2026, in USD

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About D-MARKET Electronic Services & Trading ADR

Its shares trade under the ticker HEPS. It has been listed since 1 July 2021. In the fiscal year to 31 December 2025, it reported revenue of $1.77bn and a net loss of $119.2m. At that date it held total assets of $772.5m and shareholders' equity of $42.1m.

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates a retail website that provides electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also operates HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; and Hepsipay and Hepsifinans, which offers e-wallet, e-money, payment facilitation services, and consumer lending. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey. D-Market Elektronik Hizmetler ve Ticaret A.S. is a subsidiary of Joint Stock Company Kaspi.kz.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Broadline Retail
Listed since
1 Jul 2021
Employees
3,611
Head office
KUSTEPE MAHALLESI MECIDIYEKOY YOLU, SISLI ISTANBUL
Incorporated in
W8
Classification
Retail-Catalog & Mail-Order Houses
Filer status
Accelerated filer

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • D-Market Elektronik Hizmetler ve Ticaret A.S. operates a comprehensive e-commerce platform in Turkey with diverse product categories.
  • HepsiJet provides efficient last-mile delivery services enhancing customer satisfaction in Turkey.
  • Hepsipay and Hepsifinans offer integrated payment solutions and consumer lending services in Turkey.

Weaknesses

  • D-Market Elektronik Hizmetler ve Ticaret A.S. is a subsidiary of Kaspi.kz, potentially limiting strategic autonomy.
  • The company's operations are concentrated in Turkey, increasing market dependency risk.
  • HepsiMat's offline network of pick-up points may face logistical challenges in rural areas.

Opportunities

  • Expanding HepsiLojistik fulfillment services to new regions in Turkey could increase market share.
  • Integrating HepsiAd advertising services with international brands may boost revenue streams.
  • Growing demand for e-wallet services in Turkey presents a significant opportunity for Hepsipay.

Threats

  • Competition from global e-commerce platforms entering the Turkish market poses a threat.
  • Economic instability in Turkey could reduce consumer spending on discretionary items.
  • Regulatory changes in Turkey's e-commerce sector might increase operational costs.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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