1.47
-2.65%
Close of 9 Nov 2026, in CAD
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About Happy Belly Food Group
Its shares trade on Canadian Securities Exchange under the ticker HBFG.CN. It has been listed since 3 July 2018. In the fiscal year to 31 December 2025, it reported revenue of C$22.1m and a net loss of C$7.2m. At that date it held total assets of C$14.4m and shareholders' equity of C$2.4m.
Happy Belly Food Group, Inc. is a health and wellness company, which engages in the consolidation and acceleration of emerging food brands focused on Quick Service Restaurants and Consumer Packaged Goods. The company is headquartered in Vancouver, British Columbia. The company went IPO on 2018-07-03. The firm is specialized in the growth of consumer food brands. The firm operates through two segments: Consumer Product Goods and Quick Restaurant Services. The Company’s Consumer Product Goods segment consists of two brands, namely, Holy Crap, which produces and sells breakfast cereal and related food products, and Lumber Heads, which produces and sells snack foods. The firm offers its products under these brand names, which are gluten-free, organic, kosher and plant-based. The company markets its products through retailers as well as online retailers and its own Website. The Quick Restaurant Services segment includes brands, such as Rosie's Burgers, Heal Lifestyles, Lettuce Love, Phiro Fresh Greek Grill and JoeyTurks Island Grill. Rosie's Burgers is a boutique QSR restaurant brand that serves original recipe smash burgers, poutine, onion rings, milkshakes, and others.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- N/A
- Industry
- N/A
- Listed since
- 3 Jul 2018
- Website
- plantandco.com ↗
Leadership
Pay as last reported
- Mr. Alex RechichiIndependent Chairman of the Board
- Mr. Shawn MonizPresident, Chief Operating Officer, Director, since 2017C$223,713
- Mr. Sean BlackChief Executive Officer, Director, since 2022C$168,882
- John DelutisChief Restaurant Officer
- Mr. Dan HarounDirector
- Mr. Kevin ColeIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Happy Belly Food Group Inc operates in the Health Care sector with gluten-free, organic, kosher, and plant-based products.
- The company's Consumer Product Goods segment includes Holy Crap and Lumber Heads brands.
- Quick Restaurant Services segment features Rosie's Burgers and other QSR brands in Canada.
Weaknesses
- The company's Quick Restaurant Services segment includes multiple brands like Rosie's Burgers and Phiro Fresh Greek Grill.
- Happy Belly Food Group Inc has a limited presence in international markets beyond Canada.
- The firm's Consumer Product Goods segment relies on two brands, Holy Crap and Lumber Heads.
Opportunities
- Expanding the Consumer Product Goods segment into new markets like the United States.
- Increasing the Quick Restaurant Services segment with more QSR brands in Canada.
- Growing the Health Care sector through plant-based and organic product lines.
Threats
- Competition from established food brands in the Canadian market.
- Economic downturns affecting consumer spending on QSR and packaged goods.
- Regulatory changes in the Health Care sector impacting product certifications.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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