153.20
+4.36%
Close of 9 Nov 2026, in SEK
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About Haypp Group AB (publ)
Its shares trade on Nasdaq Stockholm under the ticker HAYPP.ST. It has been listed since 13 October 2021. In the fiscal year to 31 December 2025, it reported revenue of SEK 3.85bn and net income of SEK 42.5m. At that date it held total assets of SEK 1.26bn and shareholders' equity of SEK 669.9m.
Haypp Group AB engages in the e-commerce business sale of nicotine pouches and snus online. The company is headquartered in Stockholm, Stockholm. The company went IPO on 2021-10-13. The Group is active in e-commerce with nicotine products, primarily nicotine pouches and snus. The Group’s purpose is to provide healthier alternatives to the tobacco industry by selling nicotine pouches and snus. Its operations are conducted in both Europe and the United States through the e-commerce stores. Products are purchased from external suppliers and stocked before sale to consumers. Haypp Group has two operational segments, the Core Markets, which consists of the Swedish and the Norwegian markets, as well as the Growth Markets which includes Austria, Denmark, Finland, Germany, Switzerland, the United Kingdom and the United States.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 13 Oct 2021
- Employees
- 174
- Website
- hayppgroup.com ↗
Leadership
Pay as last reported
- Mr. Lars-Johan JarnheimerIndependent Chairman of the Board
- Mr. Gavin O'DowdChief Executive OfficerSEK 2.1m
- Mr. Svante AnderssonChief Financial Officer
- Ms. Lotta EmtefallGeneral Counsel
- Mr. Markus LindbladHead of External Affairs
- Mr. Anders SignellChief Commercial Officer
- Mr. Linus LiljegrenBoard MemberSEK 62,499
- Mr. Patrik ReesBoard MemberSEK 264,584
- Mr. Deepak MishraIndependent Board Member
- Ms. Helena PinkIndependent Board Member
- Mr. Adam SchatzIndependent Board Member
- Mr. Niklas AlmInvestor Relations
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Haypp Group AB operates in the Core Markets of Sweden and Norway with strong local presence.
- The company's e-commerce platform serves both Europe and the United States effectively.
- Haypp Group AB offers healthier nicotine alternatives through nicotine pouches and snus.
Weaknesses
- The company relies on external suppliers for product stock, increasing supply chain risks.
- Haypp Group AB has limited market presence outside Core and Growth Markets.
- The e-commerce business model depends on online sales, which may face digital competition.
Opportunities
- Expanding into new Growth Markets like Germany and the United States offers significant potential.
- Increasing demand for nicotine pouches and snus in Europe drives market growth.
- The company can leverage its purpose to attract health-conscious consumers in Europe.
Threats
- Regulatory changes in nicotine product markets could impact sales in Europe and the US.
- Competition from established e-commerce platforms selling similar products.
- Economic downturns may reduce consumer spending on discretionary products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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