Hasbro HAS · USD
Consumer Discretionary · Leisure Products · US listing · 🇺🇸 United States
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120.92
+1.69%
Close of 9 Nov 2026, in USD
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About Hasbro
From its filings with the US Securities and Exchange Commission
Hasbro is based in Pawtucket, Rhode Island and is incorporated in Rhode Island. Its shares trade on Nasdaq under the ticker HAS. It is a member of the S&P 500. The SEC classifies its business as games, toys & children's vehicles (no dolls & bicycles). In the fiscal year to 28 December 2025, it reported revenue of $5.37bn and a net loss of $322.4m. At that date it held total assets of $5.55bn and shareholders' equity of $565.5m.
Hasbro, Inc. (“Hasbro”) is a leading game, intellectual property ("IP"), and toy company whose mission is to create joy and community through the magic of play. With over 100 years of expertise, we deliver play experiences to kids, families, and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through our franchise-first approach, we unlock value from both new and legacy IP, including MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as premier partner brands. Powered by our portfolio of iconic brands and a diversified network of partners and subsidiary studios, we bring fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company.
Quoted from its 10-K, filed 25 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 23 Jun 1999
- Employees
- 4,520
- Website
- shop.hasbro.com/en-in ↗
- Head office
- 1027 NEWPORT AVENUE, PAWTUCKET, RI, 02861
- Incorporated in
- RI
- Classification
- Games, Toys & Children's Vehicles (No Dolls & Bicycles)
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Richard StoddartNon-Executive Independent Chairman of the Board, since 2014$447,522
- Mr. John HightPresident- Wizards of the Coast and Digital Gaming$4.3m
- Mr. Christian CocksChief Executive Officer, Director, since 2021$16.8m
- Ms. Gina GoetterChief Financial Officer, Executive Vice President$7.3m
- Mr. Timothy KilpinPresident - Toy, Licensing & Entertainment$4.8m
- Ms. Holly BarbacoviExecutive Vice President, Chief People Officer
- Mr. Tarrant SibleyExecutive Vice President, Chief Legal Officer, Corporate Secretary$3.4m
- Ms. Hope CochranIndependent Director$326,272
- Ms. Lisa GershIndependent Director$331,823
- Mr. Frank GibeauIndependent Director$289,331
- Ms. Elizabeth HamrenIndependent Director$291,272
- Mr. Darin HarrisIndependent Director$301,431
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 72
- Environment
- 43
- Social
- 89
- Governance
- 83
- Direct emissions (scope 1)
- 4,040 t
- Energy emissions (scope 2)
- 5,239 t
- Value chain emissions (scope 3)
- 1,032,394 t
- Women in the workforce
- 51%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong brand recognition and reputation in the global toy and entertainment industry.
- Diverse product portfolio catering to various age groups and preferences.
- Continuous innovation and introduction of new products to stay competitive.
- Strong financial performance and solid market presence.
Weaknesses
- Dependency on licensed products and associated risks.
- Vulnerability to fluctuations in raw material prices and production costs.
- Limited online presence and relatively weaker e-commerce strategy compared to competitors.
Opportunities
- Expanding into emerging markets with growing toy industry demands.
- Leveraging digital technologies and online platforms for enhanced customer engagement.
- Acquisitions and partnerships to broaden product offerings and market reach.
- Increasing demand for eco-friendly and sustainable toys, providing a niche for innovation.
Threats
- Intense competition in the toy and entertainment industry.
- Changing consumer preferences and trends affecting product demand.
- Stringent regulations regarding toy safety and manufacturing standards.
- Economic uncertainties and potential impact on consumer spending patterns.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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