2.53
+3.27%
Close of 9 Nov 2026, in CAD
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About Guru Organic Energy
Its shares trade on Toronto Stock Exchange under the ticker GURU.TO. It has been listed since 21 March 2018. In the fiscal year to 31 October 2025, it reported revenue of C$34.7m and a net loss of C$1.4m. At that date it held total assets of C$40.2m and shareholders' equity of C$30.0m.
GURU Organic Energy Corp. engages in the development, marketing, sale, and distribution of energy drinks. The company is headquartered in Montreal, Quebec. The company went IPO on 2018-03-21. The firm produces, markets and distributes energy drinks for sale in the Canadian and United States markets. The firm markets organic energy drinks in Canada and the United States through an estimated distribution network of over 25,000 points of sale, and through www.guruenergy.com and Amazon. Its products include GURU Organic Energy - Guayusa Tropical Punch, GURU Organic Energy, GURU Organic Energy - Lite, GURU Organic Energy - Yerba Mate and GURU Organic Energy - Matcha. Its organic energy drinks are crafted with plant-based ingredients. The company manufactures its products using ingredients, such as green tea, matcha, guarana, ginseng, echinacea, monk fruit and stevia. The Company’s subsidiaries include GURU Beverage Inc. and GURU Beverage Co.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Beverages
- Listed since
- 21 Mar 2018
- Employees
- 70
- Website
- guruenergy.com/en-ca ↗
Leadership
Pay as last reported
- Mr. Joseph ZakherExecutive Chairman of the Board, Founder, since 2020C$65,000
- Mr. Carl GoyettePresident, Chief Executive Officer, Director, since 2020C$664,615
- Ms. Ingy SarrafChief Financial Officer, Corporate SecretaryC$387,923
- Mr. Patrick CharbonneauExecutive Vice President - Sales
- Mr. Alexis GiguereVice President of Sales CanadaC$237,542
- Ms. Shingly LeeVice President - Marketing
- Mr. Luc-Pierre Martin-PrivatVice President - Research and Development and InnovationC$229,615
- Mr. Jeff ChurchIndependent DirectorC$175,000
- Mr. Eric GravelineIndependent DirectorC$90,217
- Ms. Anne-Marie LabergeIndependent DirectorC$172,500
- Mr. Philippe MeunierIndependent DirectorC$232,498
- Mr. Tyler RicksIndependent DirectorC$175,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Headquartered in Montreal, Quebec with 70 employees
- Produces organic energy drinks using plant-based ingredients
- Distributes through over 25,000 points of sale in Canada and the US
Weaknesses
- IPO occurred in 2018-03-21
- Relies on a single website and Amazon for online sales
- Limited to organic energy drink products without diversification
Opportunities
- Expanding distribution network beyond 25,000 points of sale
- Growing demand for organic beverages in North America
- Potential for product line expansion within organic energy drinks
Threats
- Competition from non-organic energy drink brands
- Dependence on a single market (Canada and US)
- Potential regulatory changes affecting organic product claims
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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