5.60
+13.82%
Close of 9 Nov 2026, in USD
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About Gray Media
From its filings with the US Securities and Exchange Commission
Gray Media is based in Atlanta, Georgia and is incorporated in Georgia. Its shares trade on NYSE under the ticker GTN. The SEC classifies its business as television broadcasting stations. In the fiscal year to 31 December 2025, it reported revenue of $3.10bn and a net loss of $85.0m. At that date it held total assets of $10.44bn and shareholders' equity of $2.15bn.
Unless otherwise indicated, all station rank, in-market share and television household data herein are derived from reports prepared by The Nielsen Company US, LLC (“Nielsen”) and/or Comscore, Inc. (“Comscore”). While we believe this data to be accurate and reliable, we have not independently verified such data, nor have we ascertained the underlying assumptions relied upon therein and cannot guarantee the accuracy or completeness of such data.
We are a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets in the United States. Our television stations serve 114 full-power television markets that collectively reach approximately 37% of US television households. This portfolio includes 77 markets with the top-rated television station and 97 markets with the first and/or second highest rated television station in average all-day ratings across the 113 of such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets totaling over 1.6 million Hispanic TV Households. We also own Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 24 Sept 1996
- Employees
- 9,165
- Website
- gray.tv ↗
- Head office
- 4370 PEACHTREE ROAD NE, ATLANTA, GA, 30319
- Incorporated in
- GA
- Classification
- Television Broadcasting Stations
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Hilton HowellExecutive Chairman of the Board, Chief Executive Officer, since 1993$10.9m
- Mr. Donald LaplatneyPresident, Co-Chief Executive Officer, Director, since 2019$6.0m
- Mr. Jeffrey GignacChief Financial Officer, Executive Vice President$4.9m
- Ms. Sandra McnamaraChief Operating Officer, Executive Vice President$3.7m
- Mr. Kevin LatekExecutive Vice President, Chief Legal and Development Officer, Secretary$4.2m
- Mr. Greg ConnorGeneral Manager - WRDW (CBS) and WAGT (NBC)
- Mr. Howell NewtonLead Independent Director$344,063
- Mrs. Robin HowellDirector$251,875
- Mr. Richard BogerIndependent Director$303,125
- Mr. Luis GarciaIndependent Director$264,688
- Mr. Richard HareIndependent Director$288,125
- Ms. Lorraine McclainIndependent Director$262,500
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 55
- Environment
- 44
- Social
- 92
- Governance
- 28
- Women in the workforce
- 43%
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Gray Television Inc has a strong market presence and a significant share in the broadcasting industry.
- The company owns and operates multiple television stations, giving it a wide reach and the ability to target various demographics.
- Gray Television Inc has a diverse portfolio of broadcast content, including news, entertainment, and sports, catering to different audience interests.
- The company has a talented team of professionals and strong partnerships with content providers, allowing for high-quality programming.
Weaknesses
- One weakness of Gray Television Inc is its heavy dependence on advertising revenue, which can be volatile and subject to economic cycles.
- The company's profitability can be impacted by fluctuations in viewership and advertising rates.
- Gray Television Inc may face challenges in keeping up with rapidly changing technology and consumer preferences in the broadcasting industry.
Opportunities
- The increasing adoption of online streaming platforms presents an opportunity for Gray Television Inc to expand its digital presence and reach new audiences.
- The company can explore partnerships or acquisitions to diversify its revenue streams and enter new markets.
- Gray Television Inc can leverage its strong brand and audience trust to develop and launch innovative content formats or services.
Threats
- Competition from other broadcast networks and digital media platforms poses a threat to Gray Television Inc's market share and viewership.
- Changes in government regulations or policies related to media ownership and broadcasting can impact the company's operations.
- Economic downturns or recessions may lead to reduced advertising spending, affecting Gray Television Inc's revenue.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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