45.15
-1.03%
Close of 9 Nov 2026, in CAD
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About goeasy
Its shares trade on Toronto Stock Exchange under the ticker GSY.TO. It has been listed since 3 May 1995. In the fiscal year to 31 December 2025, it reported revenue before interest expense of C$1.70bn and a net loss of C$178.4m. At that date it held total assets of C$5.76bn and shareholders' equity of C$850.4m.
goeasy Ltd. engages in the provision of non-prime leasing and lending services. The company is headquartered in Mississauga, Ontario. The firm is engaged in providing loans and other financial services to consumers, and leasing household products to consumers. The company operates in two segments: easyfinancial and easyhome. Its easyhome segment consists of four product categories: furniture, electronics, computers and appliances, which are offered under weekly or monthly leasing agreements. easyhome operates through both corporately owned stores located across Canada and through a network of franchised locations. Additionally, it operates an e-commerce platform that allows customers to enter into merchandise leasing transactions through online channels. The easyfinancial segment is its financial services arm, operating in the non-prime consumer lending marketplace. easyfinancial is focused on providing consumer installment loans. The firm operates approximately 200 easyfinancial locations and over 180 easyhome stores.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Financials
- Industry
- Consumer Finance
- Listed since
- 3 May 1995
- Employees
- 2,024
- Website
- goeasy.com ↗
Leadership
Pay as last reported
- Mr. David IngramExecutive Chairman of the Board, since 2000C$1.6m
- Mr. Donald JohnsonChairman EmeritusC$140,860
- Mr. Patrick EnsPresident
- Mr. Dan ReesChief Executive Officer
- Mr. Hal KhouriChief Financial Officer, Executive Vice PresidentC$2.3m
- Mr. Felix WuInterim Chief Financial Officer
- Mr. Ali MetelPresident - LendCareC$2.2m
- Mr. Michael EubanksExecutive Vice President, Chief Information Officer
- Mr. Jason AppelExecutive Vice President, Chief Risk OfficerC$1.7m
- Mr. Farhan Ali KhanExecutive Vice President, Chief Strategy and Corporate Development Officer
- Ms. Sabrina AnziniExecutive Vice President, Chief Legal Officer
- Mr. David CooperExecutive Vice President, Chief Risk Officer
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 37
- Environment
- 10
- Social
- 65
- Governance
- 36
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Goeasy Ltd has a strong market presence and brand recognition, which contributes to its competitive advantage. The company's diversified business segments, including non-prime consumer lending, leasing, and furniture retailing, provide a solid foundation for revenue growth and profitability. Goeasy's customer-centric approach and focus on enhancing customer experience have resulted in a loyal customer base. Additionally, the company's robust risk management practices help mitigate potential credit risk.
Weaknesses
- One of the weaknesses of Goeasy Ltd is its dependency on external funding sources to support its lending activities. This reliance on external sources, including banks, securitization, and credit facilities, exposes the company to changing market conditions and potential liquidity risks. Furthermore, the company faces regulatory compliance challenges in the highly regulated financial services industry, which can create additional operational and legal risks.
Opportunities
- Goeasy Ltd has an opportunity to capitalize on the growing demand for non-prime consumer lending, particularly among individuals with limited access to traditional credit facilities. By expanding its product offerings and leveraging technology, the company can further penetrate this underserved market and gain a larger market share. Furthermore, strategic partnerships with retailers and manufacturers can provide avenues for expansion into new geographical regions and customer segments.
Threats
- The volatile economic environment, including fluctuations in interest rates and unemployment levels, poses a significant threat to Goeasy Ltd. These macroeconomic factors can impact consumer spending and loan repayment ability, potentially leading to higher delinquency rates and credit losses. Moreover, intense competition within the sector from both traditional financial institutions and fintech disruptors increases the risk of market share erosion and margin pressure for the company.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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