16.25
+4.91%
Close of 9 Nov 2026, in USD
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About Groupon
From its filings with the US Securities and Exchange Commission
Groupon is based in Chicago, Illinois and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker GRPN. The SEC classifies its business as advertising agencies. In the fiscal year to 31 December 2025, it reported revenue of $498.4m and a net loss of $83.5m. At that date it held total assets of $670.4m and shareholders' equity of −$42.6m.
Revenue is earned through transactions during which we generate commissions by selling goods or services on behalf of third-party merchants. Revenue also includes commissions we earn when customers make purchases with retailers using digital coupons accessed through our digital properties.
Our strategy is to be the trusted local experience marketplace where customers go to buy quality local services and experiences at unbeatable value. We plan to grow our revenue by building long-term relationships with local merchants to strengthen our online selection and by enhancing the customer reach through experience curation and improved convenience in order to drive customer demand and purchase frequency.
We continue to invest in making our platform more efficient, stable and agile. By improving our technology, our customer base can enjoy a modernized experience along with seamless execution of new product innovation, improved customer experience and customer satisfaction. Central to this is our continued investment in our product and engineering organization, building the development velocity, platform depth, and technical capabilities required to deliver faster innovation and more personalized experiences for both customers and merchants. Our product agenda is focused on driving growth through smarter discovery, deeper personalization, and an increasingly seamless experience across every surface we serve.
Quoted from its 10-K, filed 10 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 4 Nov 2011
- Employees
- 470
- Website
- groupon.com ↗
- Head office
- 35 W. WACKER, FLOOR 25, CHICAGO, IL, 60601
- Incorporated in
- DE
- Classification
- Services-Advertising Agencies
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Theodore LeonsisIndependent Chairman of the Board, since 2009$324,958
- Mr. Dusan SenkyplChief Executive Officer, Director, since 2022$19.1m
- Mr. Jiri PonrtChief Financial Officer$7.6m
- Mr. Jan BartaIndependent Director
- Mr. Robert BassIndependent Director$294,970
- Mr. Jason HarinsteinIndependent Director, since 2011$279,987
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 15
- Environment
- 2
- Social
- 29
- Governance
- 14
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Groupon Inc has established a strong brand presence in the online coupon and discount industry, making it a well-known and recognized platform among consumers.
- The company has a vast network of merchants and partners, allowing them to offer a wide variety of deals and discounts in various sectors, attracting a large customer base.
- Groupon Inc benefits from economies of scale, as its large customer base and extensive merchant network provide leverage for negotiating better deals and discounts.
Weaknesses
- Groupon Inc heavily relies on a volatile and competitive market, with numerous competitors offering similar coupon and discount services. This makes it challenging to maintain market share and attract new customers.
- The company's business model is primarily based on attracting impulse buyers, which may result in difficulties in building long-term customer loyalty and repeat business.
- Groupon Inc faces potential backlash from merchants who may experience negative effects on their brand image or profitability due to offering deep discounts. This can lead to a strained relationship with merchants and an increased difficulty in securing deals.
Opportunities
- Groupon Inc can expand its services and offerings beyond traditional deals and discounts, such as adding personalized recommendations or partnering with local businesses for exclusive experiences.
- The company can leverage data analytics to gain insights into customer preferences and behavior, allowing them to better tailor their offerings and improve customer satisfaction.
- Groupon Inc can explore partnerships with popular online platforms or mobile apps to enhance its reach and accessibility, tapping into new customer segments and markets.
Threats
- Increased competition from large e-commerce players and other online coupon platforms poses a threat to Groupon Inc's market share and profitability.
- Changes in consumer behavior and preferences, such as a shift towards online shopping or a decrease in impulse buying, may impact Groupon Inc's business model and demand for its services.
- Economic downturns or recessions can affect consumer spending habits and reduce the willingness of customers to purchase non-essential items, potentially limiting Groupon Inc's growth opportunities.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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