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Grove Collaborative Holdings GROV · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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1.10

+0.92%

Close of 9 Nov 2026, in USD

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About Grove Collaborative Holdings

From its filings with the US Securities and Exchange Commission

SEC filings

Grove Collaborative Holdings is based in San Francisco, California and is incorporated in Delaware. Its shares trade on NYSE under the ticker GROV. The SEC classifies its business as retail-catalog & mail-order houses. In the fiscal year to 31 December 2025, it reported revenue of $173.7m and a net loss of $11.7m. At that date it held total assets of $53.1m and shareholders' equity of −$17.0m. By business, Third-party products brought in 58.6% of revenue, followed by Grove Brands at 41.4%.

In its own words

Grove Collaborative Holdings, Inc.’s mission is to transform the consumer products industry into a force for environmental and human good by creating and curating planet-first, high-performance brands and products.

Grove was incorporated in 2012 under the name “ePantry” as an online retailer for third-party natural household, beauty and personal care brands. We leveraged our ecommerce platform to learn about the industry, gain significant insight into consumer preferences and determine how we might drive change. Early on, it became clear that the current carbon, plastic, and ingredient footprint of our industry is unsustainable, and that there will be massive share shift to products that perform while supporting human and environmental health.

Grove is a human health and sustainability-oriented consumer products company. We use our connection with consumers to create and curate authentic, disruptive brands and products. Grove builds natural products that perform as well as or better than many leading consumer packaged goods (“CPG”) brands (both conventional and natural), while being healthier for consumers and the planet.

Quoted from its 10-K, filed 5 Mar 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Discretionary
Industry
Specialty Retail
Listed since
23 Mar 2021
Employees
550
Head office
1301 SANSOME STREET, SAN FRANCISCO, CA, 94111
Incorporated in
DE
Classification
Retail-Catalog & Mail-Order Houses
Filer status
<br>Emerging growth company

Leadership

Pay as last reported

  • Mr. Stuart LandesbergNon-Executive Chairman of the Board, since 2025$760,000
  • Mr. Jeffrey YurcisinPresident, Chief Executive Officer, Director, since 2023$900,200
  • Mr. Tom SiragusaChief Financial Officer
  • Mr. John ReplogleLead Independent Director$153,638
  • Ms. Kathryn AndersonIndependent Director
  • Mr. Rayhan ArifIndependent Director
  • Mr. Lawrence ChengIndependent Director
  • Ms. Kristine MillerIndependent Director$122,160
  • Ms. Naytri SramekIndependent Director$123,703

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Grove Collaborative offers over 150 eco-friendly brands including The Grove Co. and Peach not Plastic.
  • Grove Collaborative's omnichannel strategy reaches millions of households across the United States.
  • Grove Collaborative employs 550 full-time employees with a focus on sustainable products.

Weaknesses

  • Grove Collaborative's IPO was on 23 March 2021, which may limit long-term financial stability.
  • Grove Collaborative's business model relies heavily on direct-to-consumer sales through its website and app.
  • Grove Collaborative's product range is limited to household, personal care, and beauty categories.

Opportunities

  • Grove Collaborative can expand its product range into new categories like pet care and baby products.
  • Grove Collaborative can leverage its DTC platform to enter international markets beyond the United States.
  • Grove Collaborative can partner with more natural and mission-based CPG brands to increase product selection.

Threats

  • Grove Collaborative faces competition from established eco-friendly brands in the US market.
  • Grove Collaborative's reliance on a single market (United States) exposes it to economic downturns.
  • Grove Collaborative's business model may be vulnerable to changes in consumer preferences towards non-eco-friendly products.

Sources and methodology

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