Garmin GRMN · USD
Consumer Discretionary · Household Durables · US listing · 🇺🇸 United States
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291.80
+2.18%
Close of 9 Nov 2026, in USD
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About Garmin
From its filings with the US Securities and Exchange Commission
Garmin is based in Schaffhausen and is incorporated in Switzerland. Its shares trade on NYSE under the ticker GRMN. It is a member of the S&P 500. The SEC classifies its business as search, detection, navigation, guidance, aeronautical sys. In the fiscal year to 27 December 2025, it reported revenue of $7.25bn and net income of $1.66bn. At that date it held total assets of $10.99bn and shareholders' equity of $8.97bn. By business, Fitness Segment [Member] brought in 32.5% of revenue, followed by Outdoor Segment [Member] at 28.3% and Marine segment. at 16.3%.
For more than 35 years, Garmin Ltd. and its subsidiaries (collectively, we, our, us, the Company or Garmin) have pioneered new products, many of which feature location technology such as Global Positioning System (GPS), services and applications that are designed for people who live an active lifestyle. Garmin serves five primary markets: fitness, outdoor, aviation, marine, and auto OEM. Garmin designs, develops, manufactures, markets, and distributes a diverse family of GPS-enabled products and other navigation, communications, sensor-based and information products and services for these markets, as well as products installed by original equipment manufacturers (OEMs) and for aftermarket applications. Since the inception of its business, Garmin has delivered over 300 million products, which included more than 20 million products delivered during fiscal 2025.
Garmin offers a broad range of products and services across its reportable segments as outlined below. In general, Garmin believes that its products are known for their value, high performance, ease of use, innovation, and appealing design.
Quoted from its 10-K, filed 18 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 8 Dec 2000
- Employees
- 23,000
- Website
- garmin.com ↗
- Head office
- MUHLENTALSTRASSE 36/38, SCHAFFHAUSEN, 8200
- Incorporated in
- V8
- Classification
- Search, Detection, Navigation, Guidance, Aeronautical Sys
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Dr. Min KaoExecutive Chairman of the Board, since 2000$384,430
- Mr. Clifton PemblePresident, Chief Executive Officer, Director, since 2003$7.2m
- Mr. Douglas BoessenChief Financial Officer, Treasurer$2.3m
- Mr. Patrick DesboisCo-Chief Operating Officer$2.9m
- Mr. Bradley TrenkleCo-Chief Operating Officer$1.9m
- Mr. Joshua MaxfieldVice President, General Counsel, Secretary
- Mr. Danny BartelVice President - Worldwide Sales of Garmin International, Inc.$1.3m
- Mr. Sean BiddlecombeManaging Director, EMEA Garmin (Europe) Ltd., since 2023
- Mr. Edward LinkVice President, Information Technology of Garmin International, Inc
- Ms. Susan LymanVice President - Global Consumer Marketing of Garmin International, Inc.
- Ms. Laurie MinardVice President - Human Resources of Garmin International, Inc.
- Mr. Matthew MunnExecutive Vice President, Managing Director Auto OEM of Garmin International, Inc., since 2024$906,346
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 58
- Environment
- 49
- Social
- 68
- Governance
- 57
- Women in the workforce
- 31%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Garmin Ltd has a strong brand reputation in the global market for its high-quality GPS navigation and wireless devices.
- The company has a diversified product portfolio spanning multiple industries such as aviation, automotive, marine, and fitness, providing a competitive advantage.
- Garmin's extensive distribution network and wide market presence enable it to reach a large customer base worldwide.
- The company invests heavily in research and development, enabling it to innovate and introduce new cutting-edge products to the market.
Weaknesses
- Garmin heavily relies on its GPS navigation and sports wearable product lines, which make up a significant portion of its revenue. This dependence exposes the company to market fluctuations and changing consumer preferences.
- The company faces intense competition from both established players and emerging companies, which may impact its market share and profitability.
- Garmin's product pricing can be relatively higher compared to some competitors, potentially limiting market penetration in price-sensitive segments.
- The company's product development cycle can sometimes be lengthy, posing potential challenges in keeping up with rapidly evolving technology trends.
Opportunities
- The growing demand for wearable technology presents an opportunity for Garmin to expand its market share with its innovative fitness and outdoor products.
- Increasing adoption of advanced driver-assistance systems (ADAS) in the automotive industry provides a favorable market environment for Garmin's navigation and safety solutions.
- Expanding into new geographical markets, especially in emerging economies, can help Garmin tap into untapped customer segments.
- Technological advancements in the aviation industry offer opportunities for Garmin to provide enhanced avionics systems for aircraft.
Threats
- The rapid pace of technological advancements may result in the obsolescence of Garmin's products if it fails to keep up with the latest innovations.
- Intense competition in the wearables market can put pressure on Garmin's market share and profitability.
- Economic downturns and global financial uncertainties can impact consumer spending patterns, potentially affecting Garmin's sales.
- The increasing availability of free navigation apps and software may pose a threat to Garmin's traditional GPS navigation devices.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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