Alphabet GOOGL · USD
Communication Services · Interactive Media & Services · US listing · 🇺🇸 United States
S&P 500Nasdaq-100
284.78
+0.78%
Close of 6 Nov 2026, in USD
About Alphabet
From its filings with the US Securities and Exchange Commission
Alphabet is based in Mountain View, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker GOOGL. It is a member of the S&P 500 and Nasdaq-100. The SEC classifies its business as computer programming, data processing, etc.. In the fiscal year to 31 December 2025, it reported revenue of $402.84bn and net income of $132.17bn. At that date it held total assets of $595.28bn and shareholders' equity of $415.26bn.
As our founders Larry and Sergey wrote in the original founders' letter, "Google is not a conventional company. We do not intend to become one." That unconventional spirit has been a driving force throughout our history, inspiring us to tackle big problems and invest in moonshots. It led us to be a pioneer in the development of artificial intelligence (AI) and, since 2016, be an AI-first company. We continue this work under the leadership of Alphabet and Google CEO, Sundar Pichai.
Alphabet is a collection of businesses — the largest of which is Google. We report Google in two segments, Google Services and Google Cloud, and all non-Google businesses collectively as Other Bets. Supporting these businesses, we have centralized certain AI-related research and development focused on advanced research in AI and developing the frontier models that serve our businesses, which is reported in Alphabet-level activities. Alphabet's structure is about helping each of our businesses prosper through strong leaders and independence.
The Internet is one of the world’s most powerful equalizers; it propels ideas, people, and businesses large and small. Our mission to organize the world’s information and make it universally accessible and useful is as relevant today as it was when we were founded in 1998. Since then, we have evolved from a company that helps people find answers to a company that also helps people get things done.
Quoted from its 10-K, filed 5 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 19 Aug 2004
- Employees
- 190,820
- Website
- abc.xyz ↗
- Head office
- 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW, CA, 94043
- Incorporated in
- DE
- Classification
- Services-Computer Programming, Data Processing, Etc.
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Sundar PichaiChief Executive Officer of Alphabet and Google, Director, since 2015$10.7m
- Ms. Ruth PoratPresident and Chief Investment Officer of Alphabet and Google LLC$30.2m
- Mr. Lawrence PageDirector, Co-Founder, since 1998$1
- Mr. Sergey BrinDirector, Co-Founder, since 1998$1
- Dr. John HennessyIndependent Chairman of the Board$629,546
- Ms. Anat AshkenaziChief Financial Officer and Senior Vice President of Alphabet and Google LLC$50.0m
- Mr. Philipp SchindlerSenior Vice President, Chief Business Officer of Google$47.0m
- Mr. Kent WalkerPresident - Global Affairs, Chief Legal Officer and Secretary of Alphabet and Google$30.2m
- Dr. Frances ArnoldIndependent Director$445,681
- Mr. R. Martin ChavezIndependent Director$448,259
- Mr. L. John DoerrIndependent Director$445,693
- Dr. Roger FergusonIndependent Director$460,505
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 78
- Environment
- 73
- Social
- 82
- Governance
- 79
- Direct emissions (scope 1)
- 79,400 t
- Energy emissions (scope 2)
- 9,252,900 t
- Value chain emissions (scope 3)
- 13,787,000 t
- Women in the workforce
- 34.1%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Alphabet Inc has a strong brand presence worldwide, with its subsidiaries such as Google being recognized as leaders in their respective industries. The company benefits from a diverse portfolio of products and services, ranging from search engine technologies to hardware devices.
- Alphabet Inc also enjoys significant financial resources, allowing it to invest in research and development, explore new opportunities, and acquire strategic companies. Its robust infrastructure and resources provide a competitive advantage, enabling the company to innovate and adapt to market trends.
Weaknesses
- One weakness Alphabet Inc faces is its heavy reliance on advertising revenue. This dependence exposes the company to risks associated with changes in consumer behavior, regulatory challenges, and increased competition.
- Additionally, Alphabet Inc's organizational structure, which is composed of different subsidiaries, may sometimes lead to coordination issues or inefficiencies, affecting decision-making and implementation processes.
Opportunities
- Alphabet Inc has ample opportunities to expand into new markets and industries. The growing digital advertising industry, increasing global internet penetration, and the rise of emerging technologies present avenues for further growth.
- The company can also leverage its expertise in data analytics, artificial intelligence, and cloud computing to explore new business models and collaborations, such as partnerships with healthcare companies or expansion into smart home technologies.
Threats
- One significant threat Alphabet Inc faces is intense competition in various sectors. Competitors constantly innovate and develop alternative products and services, challenging the company's market position.
- Moreover, Alphabet Inc operates in a highly regulated industry, with privacy concerns and antitrust investigations posing potential risks. Compliance with evolving regulations might impact business operations and impose financial penalties.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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