Generac Holdings GNRC · USD
Industrials · Electrical Equipment · US listing · 🇺🇸 United States
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Close of 9 Nov 2026, in USD
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About Generac Holdings
From its filings with the US Securities and Exchange Commission
Generac Holdings is based in Waukesha, Wisconsin and is incorporated in Delaware. Its shares trade on NYSE under the ticker GNRC. It is a member of the S&P 500. The SEC classifies its business as motors & generators. In the fiscal year to 31 December 2025, it reported revenue of $4.21bn and net income of $159.6m. At that date it held total assets of $5.57bn and shareholders' equity of $2.63bn.
Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. Generac provides power generation equipment, energy storage systems, energy management devices & solutions, and other power products and services serving the residential, commercial, data center, telecom, rental, and industrial markets. The Company’s broad portfolio of energy technology offerings for homes and businesses enables its mission to Power a Smarter World and lead the evolution to more resilient, efficient, and innovative energy solutions.
We have a long history of providing power generation products across a variety of applications, and we maintain one of the leading positions in the North American market for power equipment with an expanding presence internationally. We believe we have one of the widest ranges of products in the power generation marketplace, including residential, commercial, and industrial standby generators, as well as portable and mobile generators used in a variety of applications. The recent introduction of our large-megawatt diesel generator line-up has substantially increased our served addressable market, allowing us to participate in the supply-constrained data center market which is expected to grow significantly over the coming years due to the mass adoption of artificial intelligence.
Quoted from its 10-K, filed 18 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Industrials
- Industry
- Electrical Equipment
- Listed since
- 11 Feb 2010
- Employees
- 9,400
- Website
- investors.generac.com ↗
- Head office
- S45 W29290 HIGHWAY 59, WAUKESHA, WI, 53187
- Incorporated in
- DE
- Classification
- Motors & Generators
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Aaron JagdfeldChairman of the Board, President, Chief Executive Officer, since 2006$9.3m
- Mr. York RagenChief Financial Officer$2.5m
- Mr. Kyle RaabePresident - Consumer Power$1.8m
- Mr. Norman TaffePresident - Energy Technology$3.6m
- Mr. Erik WildePresident - Domestic C&I$1.9m
- Mr. Raj KanuruExecutive Vice President, General Counsel, Secretary
- Mr. Jim BarnesExecutive Vice President - Global Supply Chain
- Mr. Bennett MorganLead Independent Director$275,421
- Dr. Marcia AvedonIndependent Director$265,072
- Ms. Kathryn BohlIndependent Director$245,072
- Mr. Robert DixonIndependent Director$260,072
- Mr. William JenkinsIndependent Director$245,271
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 40
- Environment
- 17
- Social
- 39
- Governance
- 64
- Direct emissions (scope 1)
- 34,280 t
- Energy emissions (scope 2)
- 26,534 t
- Women in the workforce
- 27.2%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Generac Holdings Inc has several key strengths that contribute to its success in the market:
- Generac is a leading provider of backup power generation products and solutions, with a significant market share and a wide range of offerings.
- The company consistently invests in research and development, allowing it to develop innovative products that meet customer needs and stay ahead of competitors.
- Generac serves a diverse customer base, including residential, commercial, and industrial customers, which helps reduce dependence on any single segment.
Weaknesses
- Despite its strengths, Generac Holdings Inc also faces certain weaknesses that it needs to address:
- The company heavily relies on the US market for a majority of its revenue, making it vulnerable to any downturns or changes in the domestic economic conditions.
- Generac's international presence is relatively small compared to its domestic operations, limiting its access to potentially lucrative markets and exposing it to geopolitical risks.
Opportunities
- Generac Holdings Inc can leverage the following opportunities to drive growth and expand its market reach:
- With the growing frequency of power outages and the increasing importance of uninterrupted power supply, there is a significant opportunity for Generac to provide reliable backup power solutions.
- By expanding its presence in international markets, Generac can tap into new customer segments and reduce its dependence on the US market, diversifying its revenue streams.
Threats
- Generac Holdings Inc faces several threats that could potentially impact its business:
- The power generation industry is highly competitive, with many established players as well as new entrants. Generac needs to continue innovating and differentiating itself to maintain its market position.
- Fluctuations in the global and domestic economies, changes in regulations, and geopolitical tensions can all impact Generac's business operations and financial performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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