1.42
+11.81%
Close of 9 Nov 2026, in USD
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About GEN Restaurant Group
From its filings with the US Securities and Exchange Commission
GEN Restaurant Group is based in Cerritos, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker GENK. The SEC classifies its business as retail-eating places. In the fiscal year to 31 December 2025, it reported revenue of $212.5m and a net loss of $3.0m. At that date it held total assets of $259.9m and shareholders' equity of $26.5m.
GEN Inc. is one of the largest Asian casual dining restaurant concepts by total revenue in the United States. During 2025, we expanded our footprint with partnerships with grocery stores to offer our ready-to-cook meals at over 800 locations, with expected expansion to 1,500 to 2,500 grocery stores in 2026. We offer an extensive menu of traditional Korean and Korean-American food, including high-quality meats, poultry, and seafood, all at a superior value. Founded in 2011 by two Korean immigrants, since the opening of our first restaurant in September 2011 we have grown to 57 company-owned restaurants, as of December 31, 2025, located in California, Arizona, Hawaii, Nevada, Texas, New York, Oregon, North Carolina, Washington, New Jersey, Florida and South Korea. Our restaurants have modern decor, lively Korean pop music playing in the background and embedded grills in the center of each table. We believe we offer our customers a unique dining experience in which guests cook the majority of the food themselves, reducing the need for chefs and servers and providing a similar customer experience across the restaurants. On February 18, 2024, the Company purchased the other 50% of GKBH and other rights and the Company now controls 100% of this equity investment, GKBH restaurant.
Quoted from its 10-K, filed 31 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 28 Jun 2023
- Employees
- 2,350
- Website
- genkoreanbbq ↗
- Head office
- 11480 SOUTH ST., CERRITOS, CA, 90703
- Incorporated in
- DE
- Classification
- Retail-Eating Places
- Filer status
- <br>Emerging growth company
Leadership
Pay as last reported
- Mr. David KimChairman of the Board, Chief Executive Officer, since 2021$313,375
- Mr. Thomas CroalChief Financial Officer$410,142
- Mr. Jae ChangDirector, since 2021$520,004
- Mr. Michael CowanIndependent Director$50,000
- Mr. Jonathan GregoryIndependent Director$50,000
- Mr. David ParkIndependent Director$50,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- The company operates approximately 34 company-owned restaurants across multiple US states.
- The dining model reduces labor costs by having guests cook their own food.
- The brand offers a consistent experience with modern decor and embedded table grills.
Weaknesses
- The business relies heavily on a limited menu focused on Korean BBQ items.
- Operations are concentrated in specific regions rather than having nationwide coverage.
- The model requires significant customer participation which may limit appeal to some diners.
Opportunities
- The company can expand its footprint to additional states beyond its current locations.
- Growing interest in interactive dining experiences could attract new customer segments.
- Potential for franchise models could accelerate growth without heavy capital expenditure.
Threats
- Competition from other casual dining and Korean BBQ restaurants is intense.
- Rising food and labor costs could pressure profit margins significantly.
- Changing consumer preferences away from self-service dining could reduce demand.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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