100.73
+3.75%
Close of 9 Nov 2026, in USD
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About Frontdoor
From its filings with the US Securities and Exchange Commission
Frontdoor is based in Memphis, Tennessee and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker FTDR. The SEC classifies its business as to dwellings & other buildings. In the fiscal year to 31 December 2025, it reported revenue of $2.09bn and net income of $255.0m. At that date it held total assets of $2.14bn and shareholders' equity of $242.0m. By business, Renewals [Member] brought in 75.8% of revenue, followed by Non-Warranty and Other [Member] at 9.2% and Direct-To-Consumer [Member] at 8.2%.
Frontdoor is the leading provider of home warranties and new home builder warranties in the United States, as measured by revenue, and operates under the American Home Shield, HSA, OneGuard, Landmark and 2-10 HBW brands. Our customizable home warranties help customers protect and maintain their homes, typically their most valuable asset, from costly and unplanned breakdowns of essential home systems and appliances. Our home warranty customers frequently use our services, as we handle approximately 3.8 million home warranty service requests annually utilizing our nationwide network of approximately 17,000 qualified independent professional contractor firms in a wide range of trades and with diverse skills and capabilities. We provide our customers with a compelling value proposition by offering financial protection against unplanned and expensive home repairs, coupled with the convenience of having repairs guaranteed by us and completed by experienced professionals whose quality levels are regularly monitored. In addition to our home warranties, we continue to focus on and expand our non-warranty services, including our New HVAC upgrade program and Moen smart water shut-off value partnership program. We also offer new home builder warranty solutions, which deliver value to both builders and homeowners through a suite of builder warranty products and support services.
Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Diversified Consumer Services
- Listed since
- 13 Sept 2018
- Employees
- 2,034
- Website
- frontdoorhome.com ↗
- Head office
- 3400 PLAYERS CLUB PARKWAY, STE. 300, MEMPHIS, TN, 38125
- Incorporated in
- DE
- Classification
- Services-To Dwellings & Other Buildings
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. William CobbChairman of the Board, Chief Executive Officer$8.4m
- Mr. Jason BaileySenior Vice President, Chief Financial Officer
- Ms. Jessica RossChief Financial Officer, Senior Vice President$3.2m
- Mr. Evan IversonChief Operating Officer, Senior Vice President$2.0m
- Dr. Balakrishnan GaneshSenior Vice President, Chief Technology Officer, since 2023$250,015
- Mr. Jeffrey FiarmanSenior Vice President, Chief Legal Officer, Secretary$2.6m
- Ms. Kathryn CollinsSenior Vice President, Chief Revenue Officer$2.2m
- Mr. Brian McandrewsLead Independent Director$285,015
- Mr. D. Steve BolandIndependent Director$250,015
- Ms. Anna CatalanoIndependent Director$270,015
- Mr. Peter CellaIndependent Director, since 2018$250,015
- Mr. Christopher ClipperIndependent Director$275,015
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 40
- Environment
- 39
- Social
- 44
- Governance
- 36
- Direct emissions (scope 1)
- 0 t
- Energy emissions (scope 2)
- 1,450 t
- Women in the workforce
- 65%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Frontdoor Inc holds a solid market position as a leading provider of home service plans. Its recognized brand, extensive customer base, and established relationships with service technicians contribute to its competitive advantage.
- With a focus on leveraging technology, Frontdoor Inc offers innovative home service solutions that enhance customer experience and convenience. Its digital platforms and mobile applications enable easy appointment scheduling, real-time monitoring, and efficient communication.
Weaknesses
- Frontdoor Inc relies on a network of contractors and service technicians to fulfill customer requests. This dependency may lead to inconsistencies in service quality, response times, and potential reputational risks if issues arise with third-party providers.
- The company's operations are mainly concentrated in the United States. This limited geographic diversification exposes Frontdoor Inc to regional market dynamics, economic conditions, and regulatory changes, impacting its growth opportunities and financial performance.
Opportunities
- The increasing homeownership rates and desire for comprehensive home maintenance solutions create a significant market opportunity for Frontdoor Inc. By expanding its offerings and targeting new demographic segments, the company can tap into the growing demand for home service plans.
- Rapid advancements in smart home technologies and the Internet of Things (IoT) present Frontdoor Inc with opportunities to integrate innovative solutions into its service plans. By staying at the forefront of technological developments, the company can enhance its value proposition and attract tech-savvy customers.
Threats
- Frontdoor Inc faces intense competition from established players in the home service industry. These competitors may have greater resources, brand recognition, and market presence, posing challenges in gaining market share and retaining customers.
- Economic downturns or recessions can impact homeowners' discretionary spending and willingness to invest in home service plans. Frontdoor Inc is susceptible to fluctuations in the economy, which could lower demand for its services and affect its financial performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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