67.35
+4.60%
Close of 9 Nov 2026, in USD
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About Freshpet
From its filings with the US Securities and Exchange Commission
Freshpet is based in Bedminster, New Jersey and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker FRPT. The SEC classifies its business as grain mill products. In the fiscal year to 31 December 2025, it reported revenue of $1.10bn and net income of $139.1m. At that date it held total assets of $1.78bn and shareholders' equity of $1.21bn.
Freshpet, Inc. (“Freshpet,” the “Company,” "we" or "our") is disrupting the over $56.0 billion United States pet food industry by driving consumers to reassess conventional dog and cat food offerings that have remained essentially unchanged for decades. We position our brand to benefit from mainstream trends of growing pet humanization and consumer focus on health and wellness. We price our products to be accessible to the average consumer, providing us with broad demographic appeal and allowing us to penetrate multiple classes of retail, including grocery, mass, international, digital, pet specialty, and club. We have successfully expanded our network of Freshpet Fridges within leading blue-chip retail chains. The strength of our business model extends to our customers, who we believe find that Freshpet grows their pet category sales, drives higher traffic, increases shopper frequency and delivers category leading margins. As of December 31, 2025, our household penetration within the United States was approximately 15.2 million households. Additionally, we believe that there are opportunities to expand our network into international markets as demonstrated by our initiatives in the U.K. market.
Quoted from its 10-K, filed 23 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Food Products
- Listed since
- 7 Nov 2014
- Employees
- 1,288
- Website
- freshpet.com ↗
- Head office
- 1450 US-206, BEDMINSTER, NJ, 07921
- Incorporated in
- DE
- Classification
- Grain Mill Products
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Walter GeorgeIndependent Chairman of the Board$259,946
- Mr. Scott MorrisPresident, Co-Founder$1.5m
- Mr. William CyrChief Executive Officer, Director, since 2016$2.3m
- Mr. Cathal WalshSenior Vice President, Co-Founder, Managing Director of Europe$805,873
- Mr. Todd CunferChief Financial Officer$2.1m
- Ms. Nicola BatyChief Operating Officer$3.5m
- Ms. Thembeka MachabaChief Human Resources Officer$1.2m
- Ms. Nishu PatelChief Accounting Officer
- Ms. Lisa AlexanderGeneral Counsel, Corporate Secretary
- Ms. Olu BeckIndependent Director$197,446
- Mr. David BieggerIndependent Director$212,446
- Mr. Daryl BrewsterIndependent Director$204,946
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 58
- Environment
- 61
- Social
- 47
- Governance
- 65
- Value chain emissions (scope 3)
- 439,000 t
- Women in the workforce
- 28%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Freshpet Inc has several strengths that contribute to its success in the market. The company has a unique and innovative product offering, providing fresh and natural pet food to pet owners. This sets them apart from traditional pet food manufacturers who primarily offer dry or canned products.
- Freshpet Inc has built a strong brand reputation based on the quality and freshness of their pet food. They have a loyal customer base who appreciate the company's focus on using real ingredients and avoiding artificial additives.
- The company's distribution network is another strength, allowing them to reach customers through various channels including pet specialty stores, grocery stores, and online platforms. This wide distribution network increases accessibility and availability of their products.
- Despite their strengths, Freshpet Inc faces a few weaknesses that they need to address. One weakness is the higher price point of their products compared to conventional pet food options. This can limit their customer base to those who are willing to pay a premium for fresh and natural pet food.
- Another weakness is the limited geographic reach of their distribution network. Although they have a presence in various markets, there are still regions where their products are not readily available. This can hinder their potential growth in those untapped areas.
- There are several opportunities that Freshpet Inc can explore to further expand their market presence. One opportunity is the growing trend towards healthier and more natural pet food options. As pet owners become increasingly conscious about their pets' nutrition, Freshpet Inc can leverage their unique offering to capture a larger share of this market.
- The company could also consider expanding their product line to include other pet-related products, such as treats or supplements. This diversification can help them reach a wider customer base and increase their revenue streams.
- Freshpet Inc operates in a highly competitive market where other pet food manufacturers offer similar products. This poses a threat to their market share as customers have a wide range of choices. The company needs to continuously innovate and maintain their unique selling points to stay ahead of the competition.
- Additionally, economic downturns or fluctuations in consumer spending can impact the purchasing power of pet owners. During tough economic times, customers may be more inclined to opt for cheaper pet food alternatives, which could negatively affect Freshpet Inc's sales.
Weaknesses
- Despite their strengths, Freshpet Inc faces a few weaknesses that they need to address. One weakness is the higher price point of their products compared to conventional pet food options. This can limit their customer base to those who are willing to pay a premium for fresh and natural pet food.
- Another weakness is the limited geographic reach of their distribution network. Although they have a presence in various markets, there are still regions where their products are not readily available. This can hinder their potential growth in those untapped areas.
- There are several opportunities that Freshpet Inc can explore to further expand their market presence. One opportunity is the growing trend towards healthier and more natural pet food options. As pet owners become increasingly conscious about their pets' nutrition, Freshpet Inc can leverage their unique offering to capture a larger share of this market.
- The company could also consider expanding their product line to include other pet-related products, such as treats or supplements. This diversification can help them reach a wider customer base and increase their revenue streams.
- Freshpet Inc operates in a highly competitive market where other pet food manufacturers offer similar products. This poses a threat to their market share as customers have a wide range of choices. The company needs to continuously innovate and maintain their unique selling points to stay ahead of the competition.
- Additionally, economic downturns or fluctuations in consumer spending can impact the purchasing power of pet owners. During tough economic times, customers may be more inclined to opt for cheaper pet food alternatives, which could negatively affect Freshpet Inc's sales.
Opportunities
- There are several opportunities that Freshpet Inc can explore to further expand their market presence. One opportunity is the growing trend towards healthier and more natural pet food options. As pet owners become increasingly conscious about their pets' nutrition, Freshpet Inc can leverage their unique offering to capture a larger share of this market.
- The company could also consider expanding their product line to include other pet-related products, such as treats or supplements. This diversification can help them reach a wider customer base and increase their revenue streams.
- Freshpet Inc operates in a highly competitive market where other pet food manufacturers offer similar products. This poses a threat to their market share as customers have a wide range of choices. The company needs to continuously innovate and maintain their unique selling points to stay ahead of the competition.
- Additionally, economic downturns or fluctuations in consumer spending can impact the purchasing power of pet owners. During tough economic times, customers may be more inclined to opt for cheaper pet food alternatives, which could negatively affect Freshpet Inc's sales.
Threats
- Freshpet Inc operates in a highly competitive market where other pet food manufacturers offer similar products. This poses a threat to their market share as customers have a wide range of choices. The company needs to continuously innovate and maintain their unique selling points to stay ahead of the competition.
- Additionally, economic downturns or fluctuations in consumer spending can impact the purchasing power of pet owners. During tough economic times, customers may be more inclined to opt for cheaper pet food alternatives, which could negatively affect Freshpet Inc's sales.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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