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Jfrog FROG · USD

Information Technology · US listing · 🇺🇸 United States

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108.18

+7.13%

Close of 9 Nov 2026, in USD

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About Jfrog

From its filings with the US Securities and Exchange Commission

SEC filings

Jfrog is based in Sunnyvale, California and is incorporated in Israel. Its shares trade on Nasdaq under the ticker FROG. The SEC classifies its business as prepackaged software. In the fiscal year to 31 December 2025, it reported revenue of $531.8m and a net loss of $71.8m. At that date it held total assets of $1.34bn and shareholders' equity of $887.4m. By region, United States accounted for 59.5%, followed by Rest Of World Member at 37.4% and Israel at 3.1%.

In its own words

The complimentary practices of DevOps, DevSecOps, DevGovOps, MLOps and AI development are converging within organizations, exposing new challenges in process, security, governance and compliance for software delivery. This unification continues to re-shape the composition of development teams, increase software volume, and expand enterprise digital footprints. As a pioneer in DevOps, DevSecOps, and DevGovOps, JFrog recognizes the unique potential of technology shifts and how they are best adopted within an organization.

A rapidly evolving marketplace demands a new generation of tooling that encompasses the complete software supply chain; a platform that serves many functions in an organization affected by rapid technology adoption. We anticipate that our Platform will continue to grow in relevance and impact, as companies increasingly seek to manage workflows, apply processes, deliver application security and scale their infrastructure efficiently in an AI-first world. JFrog serves demanding enterprises in some of the world’s most complex technology environments, leading the majority of the Fortune 500 to trust JFrog as a system of record across their software development organizations.

Quoted from its 10-K, filed 13 Feb 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Information Technology
Industry
Software
Listed since
16 Sept 2020
Employees
1,800
Website
jfrog.com ↗
Head office
270 E CARIBBEAN DRIVE, SUNNYVALE, CA, 94089
Incorporated in
L3
Classification
Services-Prepackaged Software
Filer status
Large accelerated filer

Leadership

Pay as last reported

  • Mr. Shlomi Ben-HaimChairman of the Board, Chief Executive Officer, Co-Founder, since 2008$10.3m
  • Mr. Yoav LandmanCo-Founder, Chief Technology Officer, Director, since 2008$2.6m
  • Mr. Frederic SimonCo-Founder, Director, since 2008$44,220
  • Mr. Ed GrabscheidChief Financial Officer$3.4m
  • Ms. Tali NotmanChief Revenue Officer$5.0m
  • Mr. Yossi SelaLead Independent Director$199,678
  • Ms. Elisa SteeleIndependent Director$197,178
  • Mr. Luis VisosoIndependent Director$388,693
  • Mr. Andy VitusIndependent Director$189,678
  • Ms. Yvonne WassenaarIndependent Director$185,678
  • Mr. Barry ZwarensteinIndependent Director$199,678
  • Mr. Jeff SchreinerVice President - Investor Relations, since 2024

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
45
Environment
13
Social
58
Governance
63
Women in the workforce
30%
Carbon reduction policy
No
Human rights policy
No

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Leading Market Position:
  • Jfrog Ltd holds a strong position in the market as a provider of universal DevOps platform tools for software development and distribution.
  • Innovative Technology:
  • The company offers innovative technologies and solutions that enable faster and more efficient software release cycles, supporting the increasing demand for continuous software updates.
  • Strong Customer Base:
  • Jfrog Ltd has a diverse and growing customer base, including several Fortune 500 companies, which demonstrates its ability to cater to a wide range of industries and ensuring a stable revenue stream.

Weaknesses

  • Dependence on Continuous Innovation:
  • The rapid evolution of the software development industry puts pressure on Jfrog Ltd to continuously innovate and stay ahead of the competition. Failure to do so could result in a loss of market share.
  • Reliance on Tech-Savvy Workforce:
  • The success of Jfrog Ltd heavily relies on attracting and retaining skilled technologists who can develop and enhance their cutting-edge software solutions. Difficulty in recruiting and retaining such talent could hinder company growth.

Opportunities

  • Growing DevOps Market:
  • The growing adoption of DevOps practices by organizations presents a significant opportunity for Jfrog Ltd to expand its customer base and increase its market share. This trend is driven by the need for efficient software development and delivery processes.
  • Global Expansion:
  • Jfrog Ltd can leverage its success and reputation to expand its operations into new geographical markets, allowing the company to tap into untapped opportunities and diversify its revenue streams.

Threats

  • Intense Competition:
  • Jfrog Ltd operates in a highly competitive market, facing competition from both well-established players and emerging startups. Intense competition can impact the company's market share and pricing power.
  • Changing Technology Landscape:
  • The software development industry is characterized by rapid technological advancements and changing customer preferences. Jfrog Ltd must continuously adapt its offering to stay relevant and address evolving customer needs.
  • Cybersecurity Risks:
  • As a provider of software development and distribution tools, Jfrog Ltd faces the constant threat of cybersecurity attacks. Any major security breach could damage the company's reputation and result in potential legal and financial implications.

Sources and methodology

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