119.35
+2.76%
Close of 9 Nov 2026, in USD
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About elf Beauty
From its filings with the US Securities and Exchange Commission
elf Beauty is based in Oakland, California and is incorporated in Delaware. Its shares trade on NYSE under the ticker ELF. The SEC classifies its business as perfumes, cosmetics & other toilet preparations. In the fiscal year to 31 March 2026, it reported revenue of $1.64bn and net income of $26.3m. At that date it held total assets of $2.39bn and shareholders' equity of $1.13bn.
NaturiumNaturium brings the science of consistent skincare to every one, every where, every day. The brand's biocompatible and dermatologist-tested formulas work with individual skin from head to toe, blending natural botanicals with potent actives for effective results at an accessible price point. Naturium has pioneered facial and body care innovations. Naturium is vegan, paraben-free and double-certified by Leaping Bunny and PETA as cruelty-free.
Well PeopleWell People is a clean beauty pioneer leading the way with high-performing, plant-powered formulas. The brand has the most Environmental Working Group (EWG) Verified® color cosmetic products of any beauty brand and is committed to be free from sulfates, parabens and synthetic fillers. Well People products are Well People clean and vegan, pregnancy-friendly, all double-certified by Leaping Bunny and PETA as cruelty-free. We are proud to have products made in Fair Trade Certified™ facilities.
We take a unique “one-team” approach to compensation. All full-time employees receive a base salary, are bonus eligible under the same bonus plan tied to our financial performance and receive an annual equity award in e.l.f. Beauty stock. We believe we are one of the few public consumer companies that grants equity on an annual basis to every employee—strongly aligning our team with the long-term interests of our stockholders.
Quoted from its 10-K, filed 21 May 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 22 Sept 2016
- Employees
- 849
- Head office
- 601 12TH STREET, OAKLAND, CA
- Incorporated in
- DE
- Classification
- Perfumes, Cosmetics & Other Toilet Preparations
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Tarang AminChairman of the Board, President, Chief Executive Officer, since 2014$8.8m
- Ms. Mandy FieldsSenior Vice President, Chief Financial Officer$5.1m
- Mr. Josh FranksSenior Vice President, Chief Operations Officer$5.1m
- Mr. Scott MilstenSenior Vice President, General Counsel, Chief People Officer, Corporate Secretary$5.1m
- Ms. Kory MarchisottoSenior Vice President, Chief Marketing Officer$5.1m
- Ms. Jennie LaarSenior Vice President, Chief Commercial Officer
- Mr. Charles BerghIndependent Director
- Ms. Tiffany DanieleIndependent Director$192,575
- Ms. Maria FerrerasIndependent Director$167,252
- Ms. Lori KeithIndependent Director$195,494
- Ms. Lauren LevitanIndependent Director$198,118
- Mr. Kenneth MitchellIndependent Director$194,983
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 43
- Environment
- 44
- Social
- 45
- Governance
- 39
- Value chain emissions (scope 3)
- 149,280 t
- Women in the workforce
- 75%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- e.l.f. Beauty Inc has several strengths as a company. Firstly, it has a strong brand image and recognition in the beauty industry. The company is known for its affordable yet quality beauty products, which resonate well with its target audience. This allows e.l.f. to attract and retain customers. Secondly, e.l.f. Beauty Inc benefits from a diverse portfolio of products. The company offers a wide range of cosmetic items, including makeup, skincare, and tools. This variety helps e.l.f. cater to different customer preferences and expand its customer base. Thirdly, e.l.f. Beauty Inc has a strong online presence and a well-established e-commerce platform. This enables the company to reach a global audience, increase its market share, and drive online sales growth. Lastly, e.l.f. Beauty Inc emphasizes the use of cruelty-free and vegan ingredients in its products, which aligns with the growing demand for ethical and sustainable beauty options. This commitment to cruelty-free and vegan products can be seen as a unique selling point, differentiating e.l.f. from its competitors.
Weaknesses
- Despite its strengths, e.l.f. Beauty Inc also faces certain weaknesses. One notable weakness is its limited physical presence. While the company operates some standalone stores and has partnerships with select retailers, its physical store network is relatively smaller compared to some competitors. This may limit its reach to customers who prefer in-person shopping experiences. Another weakness is e.l.f.'s dependency on suppliers and third-party manufacturers. Any disruptions in the supply chain or difficulties with these partners could negatively impact the company's ability to deliver products on time and maintain quality standards. Additionally, e.l.f. Beauty Inc faces intense competition in the beauty industry. There are numerous established and emerging brands that directly compete with e.l.f. in terms of price, quality, and target audience. This competitive landscape puts pressure on e.l.f. to continuously innovate and differentiate its products. Lastly, the company may face challenges in expanding its international presence due to varying regulations and cultural preferences in different markets.
Opportunities
- e.l.f. Beauty Inc has several opportunities for growth and expansion. Firstly, the global beauty industry is projected to continue growing steadily. This presents an opportunity for e.l.f. to capture a larger market share by attracting new customers and increasing sales both domestically and internationally. Secondly, the increasing demand for natural and clean beauty products presents an opportunity for e.l.f. to further emphasize and expand its offerings in this segment. By developing and promoting more clean beauty products, e.l.f. can position itself as a leader in this growing market. Thirdly, collaborations and partnerships with influencers, celebrities, and other brands can enhance e.l.f.'s brand visibility and reach. By leveraging the influence of popular personalities, e.l.f. can effectively market its products to a wider audience and tap into new customer segments. Lastly, e.l.f. Beauty Inc can explore strategic acquisitions or product line extensions to diversify its portfolio and cater to different customer needs and preferences.
Threats
- e.l.f. Beauty Inc faces certain threats that could potentially affect its business. Firstly, the beauty industry is highly sensitive to changing trends and consumer preferences. Failure to identify and adapt to these trends in a timely manner could result in decreased demand for e.l.f.'s products and loss of market share. Secondly, counterfeit products pose a threat to e.l.f.'s brand reputation and customer trust. As a popular and affordable brand, e.l.f. may be susceptible to counterfeiters trying to imitate its products. This can impact sales and erode customer confidence. Thirdly, economic downturns or recessions can also impact consumer spending on cosmetics and beauty products. During periods of economic uncertainty, consumers may prioritize essential items over discretionary purchases, which could negatively impact e.l.f.'s sales. Lastly, regulatory changes related to ingredient safety, packaging, and labeling requirements can pose challenges to e.l.f. Beauty Inc. Adapting to evolving regulations and ensuring compliance can be costly and time-consuming.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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