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eBay annual report

Filed with the US Securities and Exchange Commission

10-K

The latest annual report covers the year to 31 Dec 2025, filed on 19 Feb 2026.

Read the 10-K on SEC.gov ↗

Five-year highlights

In USD.

FY2025FY2024FY2023FY2022FY2021
Revenue$11.10bn$10.28bn$10.11bn$9.79bn$10.42bn
Operating income$2.28bn$2.32bn$2.00bn$2.35bn$667.0m
Net income$2.03bn$1.98bn$2.77bn−$1.27bn$13.61bn
Free cash flow$1.66bn$1.96bn$1.97bn$1.80bn$2.21bn
Total assets$17.61bn$19.36bn$21.62bn$20.85bn$26.63bn
Shareholders' equity$4.62bn$5.16bn$6.40bn$5.15bn$9.78bn

Revenue by business

Year to 31 Dec 2020

  • Net transaction revenues $9.30bn · 90.5%
  • Marketing services and other revenues $971.0m · 9.5%

Revenue by region

Year to 31 Dec 2023

  • U.S. $5.07bn · 50.2%
  • United Kingdom $1.61bn · 15.9%
  • Rest of world $1.43bn · 14.1%
  • China $1.03bn · 10.2%
  • Germany $971.0m · 9.6%

From the 2025 annual report

As filed, for the year to Dec. 31, 2025. A later report may be linked above: this is the newest our data supplier has processed.

As filed
Document
10-K
Registrant
eBay Inc.
Fiscal year end
Dec. 31, 2025
Listed on
NASDAQ
Filer category
Large Accelerated Filer
Auditor
PricewaterhouseCoopers LLP
Auditor location
San Jose, California
Income statement USD ($) shares in Millions, $ in Millions
Dec. 31, 2025Dec. 31, 2024Dec. 31, 2023
Net revenues11,10010,28310,112
Cost of net revenues3,1692,8802,833
Gross profit7,9317,4037,279
Sales and marketing2,3942,3192,217
Product development1,6421,4791,544
General and administrative1,1989141,196
Transaction losses396353360
Amortization of acquired intangible assets242021
Total operating expenses5,6545,0855,338
Income from operations2,2772,3181,941
Gain (loss) on equity investments and warrants, net5-761,832
Interest expense-246-259-263
Interest income and other, net271295197
Income from continuing operations before income taxes2,3072,2783,707
Income tax provision-311-297-932
Income from continuing operations1,9961,9812,775
Income (loss) from discontinued operations, net of income taxes35-6-8
Net income2,0311,9752,767
Continuing operations (in usd per share)4.3545.24
Discontinued operations (in usd per share)0.08-0.01-0.02
Net income per share - basic (in usd per share)4.433.995.22
Continuing operations (in usd per share)4.263.955.21
Discontinued operations (in usd per share)0.08-0.01-0.02
Net income per share - diluted (in usd per share)4.343.945.19
Basic (in shares)459496530
Diluted (in shares)468501533
Balance sheet USD ($) $ in Millions
Cash and cash equivalents1,8672,433
Short-term investments1,0523,457
Customer accounts and funds receivable1,280962
Other current assets887715
Total current assets5,0867,567
Long-term investments2,7672,439
Property and equipment, net1,3381,263
Goodwill4,4674,269
Operating lease right-of-use assets428427
Deferred tax assets2,9592,936
Other assets565464
Total assets17,61019,365
Short-term debt7501,673
Accounts payable242257
Customer accounts and funds payable1,2801,018
Accrued expenses and other current liabilities2,2572,184
Income taxes payable108966
Total current liabilities4,6376,098
Operating lease liabilities315320
Deferred tax liabilities1,4721,405
Long-term debt5,9965,752
Other liabilities575632
Total liabilities12,99514,207
Common stock, $0.001 par value; 3,580 shares authorized; 449 and 471 shares outstanding22
Additional paid-in capital18,78518,289
Treasury stock at cost, 1,307 and 1,274 shares-53,807-51,290
Retained earnings39,42837,951
Accumulated other comprehensive income207206
Total stockholders’ equity4,6155,158
Total liabilities and stockholders’ equity17,61019,365
Cash flow statement USD ($) $ in Millions
Dec. 31, 2025Dec. 31, 2024Dec. 31, 2023
Net income2,0311,9752,767
(Income) loss from discontinued operations, net of income taxes-3568
Transaction losses396353360
Depreciation and amortization407324403
Stock-based compensation607588575
Loss (gain) on investments and other, net-178-7
Deferred income taxes44-874255
Change in fair value of warrants5-158-150
Other current assets-15367-319
Other non-current assets4837474
Accounts payable-4-815
Accrued expenses and other liabilities-335-644-212
Income taxes payable and other tax liabilities-985514-52
Net cash provided by continuing operating activities2,0092,4142,431
Net cash used in discontinued operating activities-500-5
Net cash provided by operating activities1,9592,4142,426
Purchases of property and equipment-525-458-456
Purchases of investments-6,735-13,855-13,874
Maturities and sales of investments8,66112,30614,502
Exercise of options under warrant0-1080
Shareholder distributions from equity investments22700
Acquisitions and other-208-13-38
Net cash provided by investing activities1,4202,213240
Proceeds from issuance of common stock1419283
Repurchases of common stock-2,500-3,149-1,401
Payments for taxes related to net share settlements of restricted stock units and awards-273-188-171
Payments for dividends-531-533-528
Proceeds from issuance of senior notes, net99400
Repayment of senior notes-1,225-750-1,150
Proceeds from issuance of commercial paper1,9944410
Repayment of commercial paper-2,43500
Net funds receivable and payable activity200305717
Other-26-240
Net cash used in financing activities-3,661-3,806-2,450
Effect of exchange rate changes on cash, cash equivalents and restricted cash51-285
Net increase (decrease) in cash, cash equivalents and restricted cash-231793221
Cash, cash equivalents and restricted cash at beginning of period3,2862,4932,272
Cash, cash equivalents and restricted cash at end of period3,0553,2862,493
Interest256264275
Cash and cash equivalents1,8672,4331,985
Customer accounts (including restricted cash of $372, $238 and $0, respectively)1,017763481
Restricted cash included in other current assets1708823
Restricted cash included in other assets124
Cash, cash equivalents and restricted cash3,0553,2862,493
Change in fair value of equity investment0156-1,782
Proceeds from sale of shares02,4100
Change in fair value of equity investment0570
Proceeds from sale of shares05730
Proceeds from sale of shares01,0360
Change in fair value of equity investment01396
Proceeds from sale of shares03220
Proceeds from sale of shares00106
Note: Segments

SegmentsWe have one reportable segment, which reflects how the chief operating decision maker (“CODM”), President and Chief Executive Officer, reviews and assesses performance of the business. The CODM assesses the performance of the Company and decides how to allocate resources based on consolidated net income reported on the consolidated statement of income. The CODM uses consolidated net income in deciding whether to reinvest profits into certain parts of the business or return a portion of such profits to shareholders through dividends and stock repurchases. Significant expense categories regularly provided to and reviewed by the CODM are those presented on the consolidated statement of income. The measure of segment assets is reported on the consolidated balance sheet as total assets, although the CODM does not evaluate asset information for purposes of allocating resources or evaluating performance.Net RevenuesThe following table summarizes net revenues by activity for the periods indicated (in millions): Year Ended December 31, 202520242023Marketplace revenues$9,107 $8,648 $8,669 Advertising revenues1,993 1,635 1,443 Total net revenues$11,100 $10,283 $10,112 Net Revenues by GeographyNet revenues, inclusive of the effects of foreign exchange during each period, are attributed to the United States and international geographies primarily based upon the country in which the customer is located.The following table summarizes net revenues based on geography for the periods indicated (in millions): Year Ended December 31, 2025 2024 2023United States$5,789 $5,238 $5,073 United Kingdom1,565 1,508 1,609 China1,253 1,169 1,029 Germany978 972 971 Rest of world1,515 1,396 1,430 Total net revenues$11,100 $10,283 $10,112 Long-Lived Tangible Assets by GeographyLong-lived tangible assets consisting of property and equipment, net and lease right-of-use assets are attributed to the United States and international geographies based upon the country in which the asset is located, leased or owned.

Note: Commitments and Contingencies

Commitments and Contingencies Off-Balance Sheet ArrangementsAs of December 31, 2025, we had no off-balance sheet arrangements that have, or are reasonably likely to have, a current or future material effect on our consolidated financial condition, results of operations, liquidity, capital expenditures or capital resources. Litigation and Other Legal Matters We are involved in legal and regulatory proceedings on an ongoing basis. If we believe that a loss arising from such matters is probable and can be reasonably estimated, we accrue the estimated liability on our financial statements. If only a range of estimated losses can be determined, we accrue an amount within the range that, in our judgment, reflects the most likely outcome; if none of the estimates within that range is a better estimate than any other amount, we accrue the low end of the range. For those proceedings in which an unfavorable outcome is reasonably possible but not probable, we have disclosed an estimate of the reasonably possible loss or range of losses or we have concluded that an estimate of the reasonably possible loss or range of losses arising directly from the proceeding (i.e., monetary damages or amounts paid in judgment or settlement) is not material. If we cannot estimate the probable or reasonably possible loss or range of losses arising from a proceeding, we have disclosed that fact. In assessing the materiality of a proceeding, we evaluate, among other factors, the amount of monetary damages claimed, as well as the potential impact of non-monetary remedies sought by plaintiffs (e.g., injunctive relief) that may require us to change our business practices in a manner that could have a material adverse impact on our business. Legal fees are expensed as incurred.On January 31, 2024, the Drug Enforcement Administration, U.S. Department of Justice (the “DOJ”) and the Company entered into a settlement agreement (the “DEA Settlement Agreement”), which fully resolved DOJ’s allegations of noncompliance arising under the Controlled Substances Act. Pursuant to the DEA Settlement Agreement, the Company paid $59 million and agreed to implement enhanced processes regarding its monitoring and reporting of listings that violate the Company’s policies.In January 2024, the Company also entered into a deferred prosecution agreement (the “DPA”) with the United States Attorney for the District of Massachusetts (the “U.S.

Note: Debt

DebtThe following table summarizes the carrying value of our outstanding debt (in millions, except percentages):CouponAs ofEffectiveAs ofEffective RateDecember 31, 2025 Interest RateDecember 31, 2024 Interest RateLong-Term DebtSenior notes:Senior notes due 20251.900 %$— — %$800 1.803 %Senior notes due 20255.900 %— — %425 6.036 %Senior notes due 20261.400 %750 1.252 %750 1.252 %Senior notes due 20273.600 %850 3.689 %850 3.689 %Senior notes due 20275.950 %300 6.064 %300 6.064 %Senior notes due 20294.250 %600 4.419 %— — %Senior notes due 20302.700 %950 2.623 %950 2.623 %Senior notes due 20312.600 %750 2.186 %750 2.186 %Senior notes due 20326.300 %425 6.371 %425 6.371 %Senior notes due 20355.125 %400 5.226 %— — %Senior notes due 20424.000 %750 4.114 %750 4.114 %Senior notes due 20513.650 %1,000 2.517 %1,000 2.517 %Total senior notes6,775 7,000 Hedge accounting fair value adjustments (1)(2)— Unamortized discount and debt issuance costs(27)(23)Less: Current portion of long-term debt(750)(1,225)Total long-term debt5,996 5,752 Short-Term DebtCurrent portion of long-term debt750 1,225 Commercial paper— 450 Unamortized discount and debt issuance costs— (2)Total short-term debt750 1,673 Total Debt$6,746 $7,425 (1)Includes the fair value adjustments to debt associated with interest rate swaps designated as fair value hedges.Senior NotesIn 2025, we issued senior notes of $1.0 billion aggregate principal amount, which consisted of $600 million aggregate principal amount of 4.250% fixed rate notes due 2029 and $400 million aggregate principal amount of 5.125% fixed rate notes due 2035. Cash proceeds related to the issuance of our 4.250% and 5.125% senior notes were classified as a financing activity on our consolidated statement of cash flows.In 2025, we redeemed the $425 million aggregate principal amount of our previously outstanding 5.900% senior notes due in November 2025. Total cash consideration paid was $425 million, as the redemption price was equal to 100% of the principal amount. In addition, we paid accrued and unpaid interest on the principal amount. Cash paid related to the redemption was classified as a financing activity on our consolidated statement of cash flows.In 2025, we repaid the $800 million aggregate principal amount of our previously outstanding 1.900% senior notes on the date of maturity. Cash paid related to the repayment was classified as a financing activity on our consolidated statement of cash flows.

Note: Income Taxes

Income Taxes The following table presents the components of “Income from continuing operations before income taxes” for the periods indicated (in millions): Year Ended December 31, 2025 2024 2023United States$1,325 $1,286 $704 International982 992 3,003 $2,307 $2,278 $3,707 The following table summarizes the “Income tax provision” for the periods indicated (in millions): Year Ended December 31, 2025 2024 2023Current: Federal$127 $985 $488 State and local39 89 94 Foreign101 97 95 267 1,171 677 Deferred: Federal89 (993) 112 State and local12 (46) (41)Foreign(57) 165 184 44 (874) 255 $311 $297 $932 The following table presents a reconciliation of the U.S. federal statutory rate of 21.0% to our effective tax rate pursuant to the prospective adoption of ASU 2023-09 for the year ended December 31, 2025 (in millions, except percentages): Year Ended December 31, 2025Provision at U.S. federal statutory rate$484 21.0 %State and local income taxes, net of federal income tax effect (1)48 2.1 %Foreign tax effects:Switzerland:Federal rate differential(114)(4.9)%Other(24)(1.0)%Cantonal taxes63 2.7 %India:Withholding tax(40)(1.7)%Other foreign jurisdictions11 0.5 %Enactment of changes in tax laws or enacted in the current period(65)(2.8)%Effect of cross-border tax lawsSubpart F11 0.5 %GILTI30 1.3 %Tax creditsResearch and development tax credits(97)(4.2)%Changes in valuation allowance6 0.3 %Nontaxable or nondeductible itemsShare-based payment awards(32)(1.4)%Other13 0.5 %Changes in unrecognized tax benefits5 0.2 %Other adjustments12 0.4 %Effective tax rate$311 13.5 %(1)State taxes in Illinois and California made up the majority (greater than 50%) of the tax effect in this category. The following table presents a reconciliation of the U.S. federal statutory rate of 21.

Note: Leases

LeasesWe have operating leases for office space, data centers and other corporate assets that we utilize under lease arrangements. The following table presents a summary of leases by balance sheet location as of the dates indicated (in millions): December 31,Balance Sheet Location20252024AssetsOperatingOperating lease right-of-use (“ROU”) assets$428 $427 LiabilitiesOperating - currentAccrued expenses and other current liabilities$119 $118 Operating - noncurrentOperating lease liabilities315 320 Total lease liabilities$434 $438 The following table presents components of lease expense for the periods indicated (in millions):Year Ended December 31,Statement of Income Location202520242023Operating lease costs (1)Cost of net revenues, Sales and marketing, Product development and General and administrative expenses$155 $147 $128 (1)Includes variable lease payments and sublease income that were immaterial for the years ended December 31, 2025, 2024 and 2023. The following table presents the maturity of lease liabilities under our non-cancelable operating leases as of the date indicated (in millions): December 31, 20252026$137 2027121 202887 202935 203030 Thereafter82 Total lease payments492 Less interest(58)Present value of lease liabilities$434 As of December 31, 2025, we have non-cancellable operating leases for offices that have not commenced with immaterial fixed lease payment obligations. We are not involved in the construction or design of underlying assets.Rent expense for the years ended December 31, 2025, 2024 and 2023 totaled $161 million, $153 million and $137 million, respectively. Rent expense includes operating lease costs as well as expense for non-lease components such as common area maintenance.The following table presents supplemental information related to our leases included on our consolidated balance sheet as of the dates indicated:December 31,20252024Weighted average remaining lease termOperating leases4.80 years4.40 yearsWeighted average discount rateOperating leases4.88 %4.

Note: Cybersecurity Risk Management a

Risk Management and StrategyOur approach to risk management is designed to identify, assess, prioritize and manage risk exposures that could affect our ability to execute our corporate strategy and fulfill our business objectives. As part of our comprehensive enterprise risk management (“ERM”) program, we perform risk assessments in which we map and prioritize cybersecurity risks identified through the processes described below, including risks associated with our use of third-party service providers, based on probability, immediacy and potential magnitude. We view cybersecurity risks as one of the key enterprise risks we face, and these assessments help inform our ERM strategies and oversight processes. For example, like other ecommerce companies, we face a material risk that our information technology and infrastructure may be vulnerable to cyberattacks (including ransomware attacks) or other security events, as a result of which unauthorized third parties may be able to access our personnel or users’ personal information or user payment card data that are stored on or accessible through our systems. We cannot guarantee that our information technology and infrastructure can ever be immune from these risks. For more information regarding the cybersecurity-related risks we face, see the information in “Item 1A: Risk Factors” under the caption “We face significant risk from cyberattacks and data security breaches.”Our processes for assessing, identifying and managing cybersecurity risks and vulnerabilities are embedded across our business as part of our ERM program.

Note: Goodwill

GoodwillThe following table presents goodwill activity for the periods indicated (in millions): December 31,2023GoodwillAcquired Adjustments December 31,2024GoodwillAcquired Adjustments December 31,2025Goodwill$4,267 $56 $(54)$4,269 $175 $23 $4,467 Goodwill acquired during the year ended December 31, 2025 primarily relates to the acquisition of Caramel, an end-to-end online automotive transaction solution provider and Tise, a consumer-to-consumer social marketplace headquartered in Oslo, Norway. The measurement periods relating to the acquisitions of Caramel and Tise end in February and October 2026, respectively. The adjustments to goodwill during the years ended December 31, 2025 and 2024 were primarily due to foreign currency translation. There were no impairments to goodwill in 2025, 2024 or 2023.Acquisition of Depop, Inc.In February 2026, we entered into a definitive agreement to acquire Depop, Inc., a leading C2C fashion marketplace, for approximately $1.2 billion in cash, subject to certain purchase price adjustments. The transaction is currently expected to close in the second quarter of 2026, subject to the satisfaction of certain closing conditions and receipt of required regulatory approvals.

Note: Investments

Investments The following tables summarize the unrealized gains and losses and estimated fair value of our investments classified as available-for-sale debt securities as of the dates indicated (in millions): December 31, 2025 GrossAmortizedCost GrossUnrealizedGains GrossUnrealizedLosses EstimatedFair ValueShort-term investments: Corporate bonds$743 $2 $— $745 Commercial paper243 — — 243 Government and agency securities65 — (1) 64 $1,051 $2 $(1) $1,052 Long-term investments: Corporate bonds$1,797 $16 $— $1,813 Government and agency securities25 — — 25 $1,822 $16 $— $1,838 December 31, 2024 GrossAmortizedCost GrossUnrealizedGains GrossUnrealizedLosses EstimatedFair ValueShort-term investments: Corporate bonds$807 $— $(2) $805 Commercial paper2,288 1 — 2,289 Government and agency securities367 — (4) 363 $3,462 $1 $(6)$3,457 Long-term investments: Corporate bonds$1,117 $4 $(2) $1,119 Government and agency securities194 — (4) 190 $1,311 $4 $(6) $1,309 Our fixed-income investments consist of predominantly investment grade corporate bonds, commercial paper and government and agency securities. The corporate bonds, commercial paper and government and agency securities that we invest in are generally deemed to be low risk based on their credit ratings from the major rating agencies to minimize exposure to credit losses. As of December 31, 2025, unrealized losses on available-for-sale debt securities were primarily related to continued market volatility. The Company does not intend and is not more likely than not required to sell the investments before the recovery of the amortized cost basis. We did not recognize any credit-related impairment through an allowance for credit losses as of December 31, 2025.

Long notes are shortened. The full text is in the filing.

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