0.35
+0.26%
Close of 9 Nov 2026, in USD
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About Dixie Group
From its filings with the US Securities and Exchange Commission
Dixie Group is based in Dalton, Georgia and is incorporated in Tennessee. Its shares trade on OTC under the ticker DXYN. The SEC classifies its business as carpets & rugs. In the fiscal year to 27 December 2025, it reported revenue of $257.4m and a net loss of $7.6m. At that date it held total assets of $175.2m and shareholders' equity of $8.8m. By business, Residential floorcovering products brought in 98.8% of revenue, followed by Other services at 1.2%. By region, United States accounted for 98.9%, followed by Canada at 0.9% and Other at 0.2%.
Our business consists principally of marketing, manufacturing and selling floorcovering products to high-end residential customers through our various sales forces and brands. We focus exclusively on the upper-end of the floorcovering market where we believe we have strong brands and competitive advantages with our style and design capabilities and customer relationships. Our Fabrica, Masland, DH Floors and TRUCOR™ brands have a significant presence in the high-end residential floorcovering markets. Our business participates in markets for soft floorcoverings, which include broadloom carpet and rugs, and hard surfaces, which include luxury vinyl flooring (LVF) and engineered wood.
Our brands are well known, highly regarded and offer meaningful alternatives to the discriminating customer.
Fabrica markets and manufactures luxurious residential carpet, custom rugs, and engineered wood at selling prices that we believe are approximately five times the average for the residential soft floorcovering industry. Its primary customers are interior decorators and designers, selected retailers and furniture stores, luxury home builders and manufacturers of luxury motor coaches and yachts. Fabrica is among the leading premium brands in the domestic marketplace and is known for styling innovation and unique colors and patterns. Fabrica consists of extremely high quality carpets and area rugs in both nylon and wool, with a wide variety of patterns and textures.
Quoted from its 10-K, filed 26 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 16 May 1977
- Employees
- 928
- Website
- thedixiegroup.com ↗
- Head office
- PO BOX 2007, DALTON, GA, 30722
- Incorporated in
- TN
- Classification
- Carpets & Rugs
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Daniel FriersonChairman of the Board, Chief Executive Officer, since 1973$707,614
- Mr. Allen DanzeyChief Financial Officer, Vice President
- Mr. D. Kennedy FriersonChief Operating Officer, Vice President, Director, since 2005$426,257
- Mr. W. Derek DavisSenior Vice President of Human Resources, Corporate Secretary$234,480
- Mr. Thomas NuckolsVice President, President - Dixie Residential$362,231
- Mr. William BlueLead Independent Director$54,160
- Mr. Charles BrockIndependent Director$44,160
- Ms. Hilda MurrayIndependent Director$44,160
- Mr. Michael OwensIndependent Director$54,160
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Product Quality: Dixie Group Inc is known for its high-quality products, which are durable and well-regarded in the market.
- Brand Reputation: The company has built a strong brand reputation over the years, gaining trust and loyalty from customers.
- Diverse Product Portfolio: Dixie Group Inc offers a wide range of flooring solutions, including carpets, rugs, and luxury vinyl tiles, catering to diverse customer needs.
Weaknesses
- Dependence on Raw Materials: The company relies heavily on the availability and pricing of raw materials, which can impact its production costs and profitability.
- Limited Geographical Presence: Dixie Group Inc has a relatively small market presence compared to some of its competitors, which limits its potential customer reach.
- Higher Pricing: The company's premium product offerings may result in higher prices compared to some competitors, making it less attractive to cost-conscious customers.
Opportunities
- Growing Demand for Sustainable Products: As eco-friendly options gain popularity, Dixie Group Inc can capitalize on the increasing demand for sustainable flooring products.
- Expansion into New Markets: The company can explore untapped markets domestically and internationally to expand its customer base and increase market share.
- Technological Advancements: Leveraging advancements in technology, such as innovative manufacturing processes and online sales platforms, can help Dixie Group Inc gain a competitive edge.
Threats
- Intense Competition: The flooring industry is highly competitive, with numerous players offering similar products, posing a threat to Dixie Group Inc's market position.
- Economic Uncertainty: Fluctuations in the economy, such as recessions or changes in consumer spending patterns, can impact the demand for luxury flooring products and pose challenges for the company.
- Changing Consumer Preferences: Shifts in consumer preferences towards alternative flooring options like hardwood or tile may reduce the demand for Dixie Group Inc's products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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