14.04
+9.26%
Close of 9 Nov 2026, in USD
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About Viant Technology
From its filings with the US Securities and Exchange Commission
Viant Technology is based in Irvine, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker DSP. The SEC classifies its business as computer programming, data processing, etc.. In the fiscal year to 31 December 2025, it reported revenue of $344.2m and net income of $8.4m. At that date it held total assets of $474.7m and shareholders' equity of $82.1m.
We are an advertising technology company. Our cloud-based demand side platform ("DSP") enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Programmatic advertising is rapidly taking market share from traditional ad sales channels, which require more staffing, offer less transparency, and involve higher costs to buyers.
Our DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across most channels. Through our omnichannel platform, a marketer can easily buy ads on connected TV ("CTV"), streaming audio, digital out-of-home, mobile and desktop.
Our DSP is an easy-to-use self-service platform that provides our customers with transparency and control over their advertising campaigns. Once a marketer describes their campaign objectives, they can choose to maintain hands-on control over every campaign detail or have our platform autonomously execute, optimize, and measure their advertising investments. Our platform offers customers unique visibility across a variety of inventory, allowing them to create customized audience segments and leverage our proprietary Household ID ("HHID") and strategic partner data to reach target audiences at scale. Our platform delivers a full suite of forecasting, reporting and automation that provides our customers with insights into available inventory based on the desired target audience.
Quoted from its 10-K, filed 11 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 10 Feb 2021
- Employees
- 380
- Head office
- 2722 MICHELSON DRIVE, IRVINE, CA, 92612
- Incorporated in
- DE
- Classification
- Services-Computer Programming, Data Processing, Etc.
- Filer status
- <br>Emerging growth company
Leadership
Pay as last reported
- Mr. Tim VanderhookChairman of the Board, Chief Executive Officer, since 2020$4.2m
- Mr. Lawrence MaddenChief Financial Officer$2.5m
- Mr. Christopher VanderhookChief Operating Officer, Director, since 2020$4.2m
- Mr. Max ValdesLead Independent Director$247,500
- Mr. Brett WilsonIndependent Director
- Ms. Vivian YangIndependent Director$255,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 18
- Environment
- 6
- Social
- 40
- Governance
- 8
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Viant Technology Inc possesses strong technological capabilities, allowing them to develop innovative solutions and stay ahead of the competition in the digital advertising market.
- With years of experience in the digital advertising industry, Viant Technology Inc has developed deep insights and relationships, enabling them to better serve their clients and adapt to evolving market trends.
- The company excels in data analytics, leveraging cutting-edge technology to provide actionable insights and optimize digital advertising campaigns for maximum effectiveness and ROI.
Weaknesses
- Viant Technology Inc faces difficulties in gaining significant market share due to intense competition from well-established players and the presence of alternative advertising solutions.
- As a company primarily focused on digital advertising, Viant Technology Inc is susceptible to fluctuations in the advertising market, making it vulnerable to economic downturns and shifts in advertising spending.
Opportunities
- The digital advertising market continues to expand rapidly, presenting Viant Technology Inc with opportunities to capture new clients, expand their offerings, and increase their market share.
- With the rise of big data and analytics, there is an increasing demand for data-driven advertising. Viant Technology Inc can capitalize on this trend by further enhancing their data analytics capabilities and delivering targeted advertising solutions.
Threats
- The digital advertising space is highly competitive, with numerous players vying for market share. Viant Technology Inc must continuously differentiate themselves and stay ahead in terms of technology, service quality, and client satisfaction.
- Increasing regulations and concerns surrounding user privacy pose potential threats to Viant Technology Inc's data-driven advertising practices. Compliance with changing regulations and maintaining user trust will be critical for their long-term success.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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