93.94
+2.64%
Close of 9 Nov 2026, in CAD
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About BRP
Its shares trade on Toronto Stock Exchange under the ticker DOO.TO. It has been listed since 21 May 2013. In the fiscal year to 31 January 2026, it reported revenue of C$8.44bn and net income of C$291.6m. At that date it held total assets of C$6.32bn and shareholders' equity of C$604.1m.
BRP, Inc. is a holding company, which engages in the design, development, manufacture, distribution, and marketing of power sports vehicles and marine products. The company is headquartered in Valcourt, Quebec. The company went IPO on 2013-05-21. The Company’s diversified portfolio of brands and products includes for Powersports: Can-Am ATVs, SSVs and 3WVs, Ski-Doo and Lynx snowmobiles, Sea-Doo PWCs and Rotax engines for karts, motorcycles and recreational aircraft. For Marine, the portfolio of brands and products includes Evinrude outboard boat engines, Rotax engines for jet boats, and Alumacraft, Manitou, Quintrex, Stacer and Savage boats. Additionally, the Company supports its line of products with dedicated parts, accessories and clothing (PAC) business. The firm sells its products in over 120 countries. The products are sold directly through a network of approximately 3,625 dealers in over 21 countries as well as through approximately 185 distributors serving approximately 800 additional dealers.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 21 May 2013
- Employees
- 14,500
- Website
- brp.com ↗
Leadership
Pay as last reported
- Mr. Jose BoisjoliChairman of the Board, President, Chief Executive Officer, since 2003C$7.1m
- Mr. Sebastien MartelChief Financial OfficerC$1.9m
- Mr. Sandy ScullionPresident - PowersportsC$1.9m
- Mrs. Anne Le BretonExecutive Vice President - People and Culture, since 2022
- Mr. Patrick DussaultExecutive Vice President, Global Manufacturing Operations, Powersports and Marine
- Mr. Minh TranExecutive Vice President - Corporate Strategy and LVHA Group
- Mr. Thomas UhrChief Technology OfficerC$1.2m
- Mr. Stephane BilodeauChief Information Officer
- Ms. Josee PerreaultChief Marketing Officer
- Mr. Martin LangelierChief Legal Officer and Corporate ServicesC$1.2m
- Mr. Denys LapointeChief Design OfficerC$1.1m
- Ms. Barbara SamardzichNon-Executive Lead Independent DirectorC$365,970
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 81
- Environment
- 86
- Social
- 99
- Governance
- 58
- Direct emissions (scope 1)
- 42,567 t
- Energy emissions (scope 2)
- 45,010 t
- Women in the workforce
- 30.4%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- BRP Inc. has a strong market presence and brand recognition in the power sports industry. The company offers a diverse range of innovative products, including snowmobiles, watercraft, off-road vehicles, and motorcycles, which have gained a loyal customer base. Additionally, BRP has a strong distribution network and a solid track record of driving product innovation and technological advancements.
Weaknesses
- Despite its strengths, BRP Inc. faces some weaknesses. The company relies heavily on seasonal demand for its products, which can lead to fluctuations in sales and profitability. Moreover, BRP has a relatively small market share in certain geographical regions, limiting its growth opportunities. Furthermore, the company's heavy dependence on suppliers for key components and raw materials may pose supply chain risks.
Opportunities
- BRP Inc. has several opportunities to explore. The growing global demand for recreational vehicles presents a chance for the company to expand its customer base and enter new markets. Additionally, the increasing popularity of electric vehicles and sustainable transportation provides an opportunity for BRP to develop environmentally friendly power sports products. Furthermore, strategic partnerships or acquisitions can help BRP strengthen its market position and diversify its product portfolio.
Threats
- BRP Inc. faces various threats that require careful consideration. Intense competition from established players and new entrants in the power sports industry may impact market share and pricing. The company also faces regulatory risks and compliance challenges, which could result in increased costs or limitations on product offerings. Moreover, economic downturns can affect consumer spending on discretionary items, potentially impacting BRP's sales.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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