25.93
-2.37%
Close of 9 Nov 2026, in USD
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About Deluxe
From its filings with the US Securities and Exchange Commission
Deluxe is based in Minneapolis, Minnesota and is incorporated in Minnesota. Its shares trade on NYSE under the ticker DLX. The SEC classifies its business as blankbooks, looseleaf binders & bookbindg & relatd work. In the fiscal year to 31 December 2025, it reported revenue of $2.13bn and net income of $82.1m. At that date it held total assets of $2.86bn and shareholders' equity of $680.7m.
In 2025, Deluxe Corporation proudly celebrated its 110th anniversary, marking over a century of business excellence. Our enduring success is a testament to our innovation, our ability to adapt to the evolving needs of our customers, and the trust they place in us. We have transformed into a trusted Payments and Data company, serving small and medium-sized businesses, financial institutions, and some of the world's largest consumer brands. Our products and services are delivered through four business segments, primarily catering to clients and customers across North America.
In recent years, we made strategic decisions to exit certain of our businesses. During 2023, we sold our North American web hosting and logo design businesses, completing our exit from the web hosting space. Also in 2023, we entered into agreements to exit our payroll and human resources services business, facilitating the transition of our U.S. and Canadian customers to other service providers. These customer conversions were substantially completed during 2024. We believe these actions enabled us to focus our resources on our growth businesses, while optimizing our operations.
Quoted from its 10-K, filed 13 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Industrials
- Industry
- Commercial Services & Supplies
- Listed since
- 22 May 1981
- Employees
- 4,571
- Website
- deluxe.com ↗
- Head office
- 801 S. MARQUETTE AVE., MINNEAPOLIS, MN, 55402
- Incorporated in
- MN
- Classification
- Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Ms. Cheryl Mayberry MckissackIndependent Chairman of the Board$374,999
- Mr. Barry MccarthyPresident, Chief Executive Officer, Director, since 2018$7.1m
- Mr. William ZintChief Financial Officer, Senior Vice President$2.0m
- Mr. Garry CapersChief Operations Officer, Senior Vice President
- Ms. Kimberly CrossChief Human Resources Officer, Senior Vice President
- Mr. Yogaraj JayaprakasamSenior Vice President, Chief Technology and Digital Officer$1.8m
- Mr. Jeffrey CotterSenior Vice President, Chief Administrative Officer, General Counsel, Secretary$1.8m
- Ms. Tracey EngelhardtSenior Vice President, Division President - Print$2.1m
- Mr. Brian MahonySenior Vice President, President - Merchant Services
- Mr. John RubinettiSenior Vice President, President - B2B Payments
- Ms. Angela BrownIndependent Director$174,990
- Ms. Michelle CollinsIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 72
- Environment
- 54
- Social
- 99
- Governance
- 64
- Women in the workforce
- 57%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Deluxe Corp possesses several key strengths that contribute to its success in the market. Firstly, the company has a long-established history and strong brand recognition, allowing it to attract and retain a large customer base. Secondly, Deluxe Corp offers a diverse range of products and services, including checks, forms, and marketing solutions, which cater to the needs of various industries. This broad offering enhances its competitive advantage. Additionally, Deluxe Corp has a well-developed distribution network, enabling efficient delivery of products to customers.
Weaknesses
- Despite its strengths, Deluxe Corp also faces certain weaknesses that need to be addressed. One weakness is the company's heavy reliance on check printing services, which have been declining due to increased digital payment solutions. This dependence on a single product line makes Deluxe Corp vulnerable to market shifts. Another weakness is its limited international presence, mainly focusing on the U.S. market. Expanding into global markets could help diversify revenue streams and reduce dependence on the domestic market.
Opportunities
- Deluxe Corp has several opportunities for growth and development. One opportunity lies in leveraging its expertise in marketing solutions to expand its digital and online services. As businesses increasingly adopt online marketing strategies, Deluxe Corp can offer tailored solutions to meet their needs. Furthermore, the company can explore partnerships or acquisitions to access new markets or technologies. For instance, collaborating with fintech companies could lead to innovative payment solutions or digital platforms, helping Deluxe Corp stay competitive in the evolving financial services landscape.
Threats
- There are various external threats that Deluxe Corp should monitor and mitigate. One major threat is the ongoing shift towards digital payment methods, which poses challenges to its traditional check printing business. The company needs to adapt to changing customer preferences and develop suitable digital payment alternatives. Other threats include increasing competition from both traditional providers and new entrants in the market. Staying ahead in terms of technology, product innovation, and customer service will be crucial for Deluxe Corp to retain and expand its market share.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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