3.82
-2.30%
Close of 9 Nov 2026, in USD
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About Duluth Holdings
From its filings with the US Securities and Exchange Commission
Duluth Holdings is based in Mount Horeb, Wisconsin. Its shares trade on Nasdaq under the ticker DLTH. The SEC classifies its business as retail-apparel & accessory stores. In the fiscal year to 1 February 2026, it reported revenue of $565.2m and a net loss of $16.4m. At that date it held total assets of $402.6m and shareholders' equity of $169.0m.
Duluth Trading was founded in 1989 when two brothers in the home construction industry were tired of dragging tools from job to job using discarded five-gallon drywall compound buckets. The two brothers were never satisfied with the status quo and believed “there’s gotta be a better way.” So, they invented the Bucket Boss® - a ruggedly durable canvas tool organizer that fits around a drywall bucket and transformed the way construction workers organized their tools. Capitalizing on their initial success, these brothers launched a catalog that later became known as Duluth Trading Company. Under the initial philosophy of “Job Tough, Job Smart,” this catalog was dedicated to improving and expanding on existing methods of tool storage, organization and transport. In December 2000, GEMPLER’S Inc., a Wisconsin corporation and an agricultural and horticultural supply catalog business founded and owned by Stephen L. Schlecht, acquired Duluth Trading and brought the two mail order companies together. Both catalogs had customers who worked outside and embraced the spirit of hands-on, self-reliant Americans. In February 2003, the GEMPLER’s catalog business was sold to W.W. Grainger (NYSE:GWW) and proceeds from that sale were used to fund the growth of Duluth Trading. With that transaction, GEMPLER’S changed its corporate name to Duluth Holdings Inc.
Quoted from its 10-K, filed 20 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 20 Nov 2015
- Employees
- 746
- Website
- duluthtrading.com ↗
- Head office
- 201 EAST FRONT STREET, MOUNT HOREB, WI, 53572
- Classification
- Retail-Apparel & Accessory Stores
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Stephen SchlechtChairman of the Board, Founder, since 2012$630,000
- Ms. Stephanie PugliesePresident, Chief Executive Officer, Director, since 2012$1.4m
- Ms. Heena AgrawalChief Financial Officer, Senior Vice President$1.0m
- Mr. Albert SuteraSenior Vice President, Chief Technology Officer & Logistics Officer$931,613
- Mr. Eli GetsonSenior Vice President, Chief Merchandising Officer$725,994
- Mr. David HomolkaSenior Vice President - Talent, DE&I, and Retail Operations$907,669
- Mr. Richard SchlechtSenior Vice President - Product, Merchandise and Inventory$470,433
- Mr. Garth WeberSenior Vice President of Brand and Marketing
- Mr. David FinchIndependent Director$152,002
- Ms. Janet KennedyIndependent Director$140,002
- Mr. Brett PaschkeIndependent Director$147,002
- Ms. Susan RileyIndependent Director$150,002
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 53
- Environment
- 81
- Social
- 59
- Governance
- 20
- Direct emissions (scope 1)
- 1,569.52 t
- Energy emissions (scope 2)
- 7,248 t
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Duluth Holdings Inc has several strengths that contribute to its success in the market. Firstly, the company offers a wide range of high-quality products, including workwear and accessories, which appeals to a diverse customer base. This diverse product offering provides a competitive advantage over its competitors. Additionally, Duluth Holdings Inc has a strong brand reputation built on its commitment to durable and reliable products. This reputation is supported by positive customer reviews and testimonials, enhancing customer loyalty and trust. Furthermore, the company has a robust distribution network, allowing for efficient product delivery to its customers. This network ensures timely fulfillment of orders, contributing to customer satisfaction. Lastly, Duluth Holdings Inc has a strong online presence, including a user-friendly website and effective digital marketing strategies. This enables the company to reach and engage with a wider audience, driving sales and brand visibility in the highly competitive e-commerce landscape.
Weaknesses
- Despite its strengths, Duluth Holdings Inc also faces certain weaknesses that can hinder its growth. One notable weakness is its limited geographic reach. The company operates primarily within the United States, which restricts its market size and potential expansion opportunities. Additionally, Duluth Holdings Inc heavily relies on a few key suppliers for its products. This dependency can leave the company vulnerable to supply chain disruptions, such as delays or quality issues, potentially impacting its ability to meet customer demands. Moreover, the company's pricing strategy may be a weakness as its products are often considered premium in terms of price. This may limit its appeal to price-sensitive customers, especially during economic downturns or when competing with lower-priced alternatives.
Opportunities
- Duluth Holdings Inc has several opportunities to explore and capitalize on. Firstly, there is room for geographic expansion, either by entering new markets within the United States or considering international expansion. This could help the company tap into untapped customer segments and drive revenue growth. Additionally, there is a growing demand for sustainable and environmentally friendly products. Duluth Holdings Inc can leverage this trend by incorporating sustainable practices into its supply chain and product development, attracting environmentally conscious customers. Furthermore, the company can focus on expanding its product categories to cater to a wider range of customer needs. By diversifying its offering, Duluth Holdings Inc can mitigate the risk of relying too heavily on a specific product line and capture a larger market share. Lastly, strategic partnerships or collaborations with complementary brands or influencers can provide new avenues for marketing and reaching target audiences. This can increase brand awareness and drive customer acquisition.
Threats
- Duluth Holdings Inc faces certain threats that may impact its business operations and profitability. One significant threat is intense competition within the retail industry, particularly from both traditional brick-and-mortar stores and online retailers. This competition may lead to price wars and margin pressure. Additionally, economic downturns or fluctuations in consumer spending patterns can negatively impact the company's sales. During uncertain economic times, consumers may cut back on discretionary spending, affecting demand for Duluth Holdings Inc's products. Moreover, the company's brand image and reputation can be at risk due to negative publicity, product recalls, or customer dissatisfaction. In today's digital age, any negative incidents can spread quickly through social media channels, impacting customer trust and loyalty. Lastly, changes in government regulations or industry standards can also pose a threat to Duluth Holdings Inc. Compliance with new regulations may require additional investments or alterations to existing business practices, impacting the company's operations and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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