Dollar General DG · USD
Consumer Discretionary · Multiline Retail · US listing · 🇺🇸 United States
S&P 500
136.68
+2.19%
Close of 9 Nov 2026, in USD
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About Dollar General
From its filings with the US Securities and Exchange Commission
Dollar General is based in Goodlettsville, Tennessee and is incorporated in Tennessee. Its shares trade on NYSE under the ticker DG. It is a member of the S&P 500. The SEC classifies its business as retail-variety stores. In the fiscal year to 30 January 2026, it reported revenue of $42.72bn and net income of $1.51bn. At that date it held total assets of $30.96bn and shareholders' equity of $8.51bn.
We are the largest discount retailer in the United States by number of stores, with 20,959 stores located in 48 U.S. states and Mexico as of February 27, 2026, with the greatest concentration of stores in the southern, southwestern, midwestern and eastern United States. Our first stores in Mexico opened in 2023. We offer a broad selection of merchandise, including consumable items, seasonal items, home products and apparel. Our merchandise includes national brands from leading manufacturers, as well as our own private brand selections with prices at substantial discounts to national brands. We offer our customers these national brand and private brand products at everyday low prices (typically $10 or less) in our convenient small-box locations.
J.L. Turner founded our Company in 1939 as J.L. Turner and Son, Wholesale. We were incorporated as a Kentucky corporation under the name J.L. Turner & Son, Inc. in 1955, when we opened our first Dollar General store. We changed our name to Dollar General Corporation in 1968 and reincorporated in 1998 as a Tennessee corporation. Our common stock was publicly traded from 1968 until July 2007, when we merged with an entity controlled by investment funds affiliated with Kohlberg Kravis Roberts & Co. L.P., or KKR. In November 2009 our common stock again became publicly traded on the New York Stock Exchange under the symbol “DG”, and in December 2013 the entity controlled by investment funds affiliated with KKR sold its remaining shares of our common stock.
Quoted from its 10-K, filed 20 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Multiline Retail
- Listed since
- 13 Nov 2009
- Employees
- 194,000
- Website
- dollargeneral.com ↗
- Head office
- 100 MISSION RIDGE, GOODLETTSVILLE, TN, 37072
- Incorporated in
- TN
- Classification
- Retail-Variety Stores
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Michael CalbertNon-Executive Independent Chairman of the Board, since 2007$489,488
- Mr. Todd VasosChief Executive Officer, Director, since 2008$2.2m
- Ms. Kelly DiltsChief Financial Officer, Executive Vice President$2.8m
- Ms. Kathleen ReardonChief People Officer, Executive Vice President
- Mr. Carman WenkoffExecutive Vice President, Chief Information Officer$2.3m
- Ms. Rhonda TaylorExecutive Vice President, General Counsel$3.1m
- Mr. Steven DeckardExecutive Vice President - Strategy and Development$2.8m
- Ms. Emily TaylorExecutive Vice President, Chief Merchandising Officer$3.2m
- Mr. Roderick WestExecutive Vice President - Global Supply Chain
- Ms. Anita ElliottSenior Vice President, Chief Accounting Officer
- Mr. Warren BryantIndependent Director$283,652
- Ms. Ana ChadwickIndependent Director$333,652
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 63
- Environment
- 47
- Social
- 73
- Governance
- 68
- Direct emissions (scope 1)
- 712,806 t
- Energy emissions (scope 2)
- 1,275,193 t
- Women in the workforce
- 64.9739%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Dollar General Corp has a strong market presence, with over thousands of stores across the United States. Its extensive retail network allows for widespread distribution and easy accessibility for customers.
- The company has a low-cost business model, offering a wide range of reasonably priced products that cater to budget-conscious consumers. This affordability factor positions Dollar General as a preferred shopping destination for price-sensitive customers.
- Dollar General has a strong focus on customer loyalty and aims to provide a convenient and streamlined shopping experience. The company offers various discounts, promotions, and rewards programs to enhance customer satisfaction and maintain their loyalty.
Weaknesses
- Dollar General faces intense competition from other discount retailers in the market, such as Walmart and Family Dollar. This competition puts pressure on pricing strategies and challenges the company's ability to differentiate itself.
- The company's heavy reliance on suppliers, particularly private-label manufacturers, poses a risk to its supply chain. Any disruptions or constraints in the supply chain could impact the availability of products and potentially affect customer satisfaction.
- Dollar General operates primarily in rural and low-income areas, which limits its customer base compared to retailers with a broader demographic reach. This geographical concentration may hinder the company's growth potential in more affluent regions.
Opportunities
- The expanding digital market offers opportunities for Dollar General to strengthen its online presence and utilize e-commerce platforms. The company can leverage technology to reach a larger customer base and enhance overall sales.
- Dollar General can explore product diversification by introducing more private-label brands or partnering with popular consumer brands. This strategy would allow the company to offer a wider selection of products and potentially attract new customer segments.
- With the rising trend of health and wellness, Dollar General can explore partnerships with health-focused companies or expand its offerings of organic, natural, and healthier product options to meet changing consumer preferences.
Threats
- The ongoing COVID-19 pandemic poses a significant threat to Dollar General's operations and sales. Disruptions in supply chains, changes in shopping behaviors, and economic uncertainties may impact the company's financial performance.
- Changing regulations and policies, such as minimum wage increases or stricter labor laws, can impact Dollar General's labor costs and overall profitability.
- Dollar General may face reputation risks or negative public perception regarding its employment practices, product quality, or environmental impact. These factors can potentially harm brand image and customer trust.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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