73.81
-1.02%
Close of 9 Nov 2026, in CAD
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About Definity Financial
Its shares trade on Toronto Stock Exchange under the ticker DFY.TO. It has been listed since 18 November 2021. In the fiscal year to 31 December 2025, it reported revenue before interest expense of C$4.87bn and net income of C$418.2m. At that date it held total assets of C$9.58bn and shareholders' equity of C$4.05bn.
Definity Financial Corp. engages in the provision of property and casualty insurance. The company is headquartered in Waterloo, Ontario. The company went IPO on 2021-11-18. The firm provides service and insurance coverage, through a licensed broker or our digital direct channel. The company offers both personal and commercial insurance products. Its commercial lines insurance operations include fleet, individually rated commercial auto, property, liability, and specialty insurance products, which are provided to businesses of all sizes in Canada. The Company’s brands include Economical Mutual Insurance Company, Sonnet Insurance Company, Family Insurance Solutions Inc., and Petline Insurance Company. The Economical Mutual Insurance Company is a property and casualty insurer that is distributed by licensed broker partners. The Sonnet Insurance Company helps to purchase insurance directly online. The Family Insurance Solutions Inc is a distributor of home and optional auto insurance in British Columbia.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Financials
- Industry
- Insurance
- Listed since
- 18 Nov 2021
- Employees
- 3,555
- Website
- definityfinancial.com ↗
Leadership
Pay as last reported
- Mr. John BoweyIndependent Chairman of the BoardC$380,000
- Mr. Rowan SaundersPresident, Chief Executive Officer, Director, since 2016C$13.6m
- Mr. Philip MatherExecutive Vice President, Chief Financial OfficerC$4.0m
- Ms. Brigid PelinoSenior Vice President, Chief People and Culture Officer
- Mr. Paul MacdonaldExecutive Vice President - Personal Insurance and Digital ChannelsC$3.5m
- Mr. Fabian RichenbergerExecutive Vice President - Commercial Insurance and Insurance OperationsC$4.9m
- Ms. Tatjana LalkovicSenior Vice President, Chief Technology Officer
- Mr. Innes DeySenior Vice President, Legal and StrategyC$2.8m
- Ms. Donna InceSenior Vice President, Chief Underwriting Officer - Personal Insurance
- Mr. Obaid RahmanSenior Vice President, Chief Underwriting Officer, Commercial Insurance
- Mr. Tom ReikmanSenior Vice President and Chief Distribution Officer
- Mr. Craig RichardsonSenior Vice President, Chief Claims Officer
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 50
- Environment
- 28
- Social
- 75
- Governance
- 47
- Direct emissions (scope 1)
- 1,277 t
- Energy emissions (scope 2)
- 896 t
- Value chain emissions (scope 3)
- 435,711 t
- Women in the workforce
- 58%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Definity Financial Corp employs 3,555 full-time employees in Waterloo, Ontario.
- The company offers both personal and commercial insurance products across Canada.
- Definity's brands include Economical Mutual, Sonnet, Family Insurance Solutions, and Petline.
Weaknesses
- Definity Financial Corp's IPO was on 18 November 2021, a relatively recent listing.
- The company's commercial lines focus on fleet and property insurance in Canada.
- Definity's digital direct channel is limited to online insurance purchases.
Opportunities
- Definity Financial Corp can expand its commercial lines to include specialty insurance products in new Canadian markets.
- The company can leverage its brands to increase market share in British Columbia.
- Definity Financial Corp's digital direct channel can grow through online marketing strategies.
Threats
- Definity Financial Corp faces competition from other insurers in the Canadian Financials sector.
- The company's reliance on licensed brokers may limit its growth in digital channels.
- Definity's commercial insurance operations are restricted to Canada, limiting international expansion.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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