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Diageo PLC ADR DEO · USD

Consumer Staples · US listing · 🇺🇸 United States

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101.29

+1.53%

Close of 9 Nov 2026, in USD

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About Diageo PLC ADR

Its shares trade under the ticker DEO. It has been listed since 13 May 1996. In the fiscal year to 30 June 2025, it reported revenue of $20.25bn and net income of $2.35bn. At that date it held total assets of $49.32bn and shareholders' equity of $11.09bn.

Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Staples
Industry
Beverages
Listed since
13 May 1996
Employees
4,800
Website
diageo.com ↗
Head office
16 GREAT MARLBOROUGH STREET, LONDON, X0, W1F 7HS
Incorporated in
X0
Classification
Beverages
Filer status
Large accelerated filer

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Diageo's global presence spans North America, Europe, and Asia Pacific with strong brand portfolios.
  • Johnnie Walker and Guinness are iconic brands with consistent market leadership in their segments.
  • The company's diverse product range includes premium spirits and non-alcoholic beverages for varied consumer needs.

Weaknesses

  • Diageo's reliance on alcoholic beverage sales exposes it to regulatory risks in multiple countries.
  • The company's focus on traditional markets may limit growth in emerging regions like Africa.
  • Employee count of 4800 is relatively low for a global beverage leader.

Opportunities

  • Expanding non-alcoholic beverage offerings can tap into the growing health-conscious market segment.
  • Increasing demand for premium spirits in Asia Pacific presents significant growth potential.
  • Strategic partnerships in Latin America could leverage Diageo's existing brand presence.

Threats

  • Rising alcohol taxes in Europe and North America could reduce profit margins significantly.
  • Global economic downturns may decrease discretionary spending on premium alcoholic beverages.
  • Competition from local brands in Africa and Asia Pacific regions poses a threat to market share.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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