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About Deer Consumer Products
Its shares trade under the ticker DEER. It has been listed since 11 January 2013. In the fiscal year to 31 December 2011, it reported revenue of $226.7m and net income of $39.8m. At that date it held total assets of $204.4m and shareholders' equity of $185.4m.
Deer Consumer Products, Inc. is engaged in designing, manufacturing and selling of quality small home and kitchen electric appliances. The company is headquartered in Shenzhen, Guangdong. The company went IPO on 2013-01-11. The firm develops, promotes, manufactures and sells a range of products, including blenders, juicers and soy milk makers. The firm's product lines include small household appliances and personal care products, such as blender, chopper, juicer, food processor, meat grinder, commercial blender, Ice shaver, chocolate fountain, ice maker, coffee maker, waste disposal, soy milk maker, egg boiler, dehumidifier, electric kettle, rice cooker, stove top and microwave oven. In China, the Company’s products are sold primarily under the Deer brand name, as well as under one store brand for a retailer’s private-label programs. The Company’s products for overseas consumer products companies are sold under various brand names, including Black & Decker and Betty Crocker Kitchens, as well as store brands for a retailer’s private-label programs.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 11 Jan 2013
- Employees
- 890
- Website
- deerinc.com ↗
Leadership
Pay as last reported
- Ying HeChairman of the Board, Chief Executive Officer, since 2008$24,660
- Yongmei WangPresident
- ZongZhu NieChief Financial Officer, Financial Controller, Director, since 2008$22,800
- Edward HuaIndependent Director
- Qi Hua XuIndependent Director
- Hardy ZhangIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Deer Consumer Products Inc is known for its high-quality consumer products that meet the demands and expectations of customers. This dedication to quality gives the company a competitive advantage in the market.
- Deer Consumer Products Inc has built a strong brand image over the years, which enhances its credibility and trust among consumers. This positive reputation helps in attracting new customers and retaining existing ones.
Weaknesses
- Deer Consumer Products Inc currently has a limited market presence, which restricts its ability to reach a larger customer base. The company needs to expand its distribution channels and increase brand awareness to overcome this limitation.
- Deer Consumer Products Inc relies heavily on its suppliers for the procurement of raw materials and components. Any disruption in the supply chain can negatively impact the company's production capabilities and lead to delays in product delivery.
Opportunities
- The consumer electronics market is experiencing significant growth, creating opportunities for Deer Consumer Products Inc to expand its product offerings and gain a larger market share. By leveraging this demand, the company can enhance its revenue and profitability.
- Rapid technological advancements present an opportunity for Deer Consumer Products Inc to develop innovative products with advanced features. By staying at the forefront of technology, the company can attract tech-savvy consumers and stay ahead of its competitors.
Threats
- Deer Consumer Products Inc faces intense competition from other consumer electronics manufacturers, both domestic and international. This competition puts pressure on pricing and requires the company to continually innovate and differentiate its products to stay competitive.
- The company is vulnerable to economic uncertainties, such as recessions or changes in consumer spending patterns. Economic downturns can negatively impact consumer purchasing power, leading to a decline in demand for the company's products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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