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+5.51%
Close of 9 Nov 2026, in USD
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About Crocs
From its filings with the US Securities and Exchange Commission
Crocs is based in Broomfield, Colorado. Its shares trade on Nasdaq under the ticker CROX. The SEC classifies its business as rubber & plastics footwear. In the fiscal year to 31 December 2025, it reported revenue of $4.04bn and a net loss of $81.2m. At that date it held total assets of $4.17bn and shareholders' equity of $1.29bn. By business, Crocs Brand brought in 82.3% of revenue, followed by HEYDUDE Brand at 17.7%.
Crocs, Inc. and our consolidated subsidiaries (collectively, the “Company,” “we,” “us,” or “our”) are engaged in the design, development, worldwide marketing, distribution, and sale of casual lifestyle footwear and accessories for all. We strive to be the world leader in innovative casual footwear, combining comfort and style with a value that consumers want.
We have two reportable operating segments: the Crocs Brand and the HEYDUDE Brand, which are discussed in more detail in “Business Segments and Geographic Information” below.
At the heart of our brands are our consumers. We have brands with broad democratic appeal and accessible price points, which are aligned with global megatrends such as casualization, comfort, and personalization. The philosophy and vision for our brands have been important drivers of our results and, we believe, will continue to be important as we strive to realize the full global potential of our brands.
Across our portfolio, leading with digital remains a priority. Digital sales include sales directly to consumers through our company-owned websites and third-party marketplaces as well as wholesale sales to our global e-tailers. Our digital sales in 2025 were 37.8% of consolidated revenues, compared to 37.2% and 37.9% of consolidated revenues in 2024 and 2023, respectively.
Quoted from its 10-K, filed 12 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 8 Feb 2006
- Employees
- 8,010
- Website
- careers.crocs.com ↗
- Head office
- 500 ELDORADO BOULEVARD, BROOMFIELD, CO, 80021
- Classification
- Rubber & Plastics Footwear
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Thomas SmachIndependent Chairman of the Board, since 2005$464,899
- Mr. Andrew ReesChief Executive Officer, Interim President - HEYDUDE, Director, since 2014$12.4m
- Mr. Patraic ReaganChief Financial Officer, Executive Vice President
- Ms. Shannon SislerExecutive Vice President, Chief People Officer
- Mr. Thomas BrittExecutive Vice President, Chief Information Officer$2.3m
- Ms. Anne MehlmanExecutive Vice President, Brand President for Crocs$7.2m
- Mr. Terence ReillyExecutive Vice President, Chief Brand Officer$6.3m
- Mr. Ian BickleyIndependent Director$289,855
- Mr. Ronald FraschIndependent Director$297,374
- Ms. Charisse HughesIndependent Director$332,314
- Ms. Beth KaplanIndependent Director$307,374
- Mr. John ReplogleIndependent Director$395,541
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 55
- Environment
- 48
- Social
- 73
- Governance
- 45
- Direct emissions (scope 1)
- 3,189 t
- Energy emissions (scope 2)
- 11,600 t
- Value chain emissions (scope 3)
- 655,559 t
- Women in the workforce
- 64%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong brand recognition: Crocs has established itself as a well-known global brand in the footwear industry.
- Diverse product range: The company offers a wide variety of footwear options for different age groups and uses.
- Comfortable and durable products: Crocs' shoes are known for their comfort and durability, attracting a loyal customer base.
- E-commerce capabilities: The company has a strong online presence and successfully sells its products through its website and other online platforms.
Weaknesses
- Limited product differentiation: Some critics argue that Crocs' product range lacks significant differentiation, leading to potential customer perception of a lack of innovation.
- Seasonal demand: Crocs experiences fluctuations in demand due to its product being more popular during warm weather seasons.
- Vulnerability to fashion trends: As fashion preferences change, Crocs' popularity can be affected, impacting sales and market share.
Opportunities
- Product expansion: Crocs can explore new product categories or collaborations to diversify its offerings and attract new customer segments.
- International market expansion: The company can further expand its presence in untapped international markets and tap into growing consumer bases worldwide.
- Sustainability focus: Crocs has the opportunity to enhance its corporate social responsibility efforts and align with the increasing consumer demand for sustainable products.
Threats
- Intense competition: The footwear industry is highly competitive, with numerous established and emerging brands vying for market share.
- Economic challenges: Economic downturns or unstable financial conditions can impact consumer spending habits and reduce demand for non-essential items, including footwear.
- Counterfeit products: Crocs faces the risk of counterfeit products, which can negatively impact its brand reputation and revenue.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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