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Close of 30 Oct 2026, in USD
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About Crumbs Bake Shop
Its shares trade under the ticker CRMBQ. It has been listed since 20 May 2010. In the fiscal year to 31 December 2013, it reported revenue of $47.2m and a net loss of $15.3m. At that date it held total assets of $20.0m and shareholders' equity of −$1.1m.
Crumbs Bake Shop, Inc. is engaged in the business of selling of cupcakes, cakes, pies, cookies and other baked goods, as well as hot and cold beverages. The company is headquartered in New York City, New York. The company went IPO on 2010-05-20. The firm offers these products through its stores, e-commerce division, catering services and wholesale distribution business. The company operates through its subsidiary, Crumbs Holdings LLC. The firm sells its products primarily through its Company-operated stores and online at www.crumbs.com. The firm offers a variety of high-quality baked goods. The Crumbs Website offers a variety of cupcakes in two sizes, its Signature Size and Taste Size. Crumbs’ cupcakes are frozen, placed in attractive, specially designed packaging and shipped in insulated containers with dry ice.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Food & Staples Retailing
- Listed since
- 20 May 2010
- Employees
- 165
- Website
- crumbs.com ↗
Leadership
Pay as last reported
- Mr. Frederick KraegelIndependent Chairman of the Board
- Edward SlezakChief Executive Officer, General Counsel, Director, since 2013
- John IrelandChief Financial Officer, Senior Vice President, Treasurer$278,000
- Eric WesolowskiChief Operating Officer$298,192
- Robin SepeSenior Vice President - Human Resources$357,212
- Ronda KaseSecretary
- Stephen FassIndependent Director
- Harold KestenbaumIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Crumbs Bake Shop Inc has established a strong brand image in the bakery industry, with a reputation for high-quality and delicious baked goods. This recognition allows the company to attract and retain a loyal customer base.
- Crumbs Bake Shop Inc offers a diverse range of products, including cupcakes, cookies, cakes, and pastries. This extensive selection not only appeals to different customer preferences but also allows for potential upselling and cross-selling opportunities.
- The company strategically positions its stores in high-traffic areas such as shopping malls, city centers, and commercial districts. This enables Crumbs Bake Shop Inc to maximize its visibility and attract a consistent flow of customers.
Weaknesses
- Crumbs Bake Shop Inc experiences fluctuations in demand throughout the year due to its dependence on seasonal factors. This can pose challenges in terms of inventory management and staffing during slower periods.
- The operation of physical retail stores and the need for quality ingredients contribute to the high operating costs of Crumbs Bake Shop Inc. This can impact the company's profitability and pricing strategy.
- Crumbs Bake Shop Inc has a relatively limited online presence, which can restrict its ability to reach and engage with a broader customer base. This puts the company at a disadvantage compared to competitors with more robust digital marketing strategies.
Opportunities
- By leveraging the growing trend of online shopping, Crumbs Bake Shop Inc can establish an e-commerce platform to widen its customer reach and increase sales. This would enable customers to conveniently order their favorite baked goods from the comfort of their homes.
- Introducing new and innovative products, such as gluten-free options or healthier alternatives, can attract health-conscious consumers and expand the company's target market. This diversification can also differentiate Crumbs Bake Shop Inc from competitors.
- Forming partnerships with local cafes, restaurants, or food delivery services can help Crumbs Bake Shop Inc reach new customers and increase brand exposure. Collaboration with well-known brands or influencers can also create valuable marketing opportunities.
Threats
- The bakery industry is highly competitive, with numerous established players and new entrants constantly vying for market share. Crumbs Bake Shop Inc must continuously innovate, differentiate, and adapt to stay ahead in this competitive landscape.
- Changes in the economy, such as recessions or fluctuations in consumer spending, can impact the purchasing power of customers. This may affect the demand for Crumbs Bake Shop Inc's products and potentially lead to decreased sales.
- Shifts in consumer preferences towards healthier or alternative food options can pose a threat to Crumbs Bake Shop Inc if the company fails to adapt to these changing trends. It is crucial to stay attuned to customer demands and continuously update the product offering accordingly.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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