8.79
+0.11%
Close of 9 Nov 2026, in USD
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About Cricut
From its filings with the US Securities and Exchange Commission
Cricut is based in South Jordan, Utah and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker CRCT. The SEC classifies its business as special industry machinery, nec. In the fiscal year to 31 December 2025, it reported revenue of $708.8m and net income of $76.7m. At that date it held total assets of $580.8m and shareholders' equity of $343.6m. By region, North America accounted for 76.1%, followed by International at 23.9%.
At Cricut, our mission is to help people lead creative lives. Our creativity platform enables our engaged and loyal community of nearly 5.9 million Active Users, as of December 31, 2025, to turn ideas into DIY goods from custom greeting cards and apparel to on-demand gifts and large-scale decor. We designed and built our ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing us to both introduce new products as well as continuously update the functionality and features of existing physical and digital products. This makes Cricut broadly extensible and empowers our users to unlock ever-expanding creative potential.
The Cricut platform centers around our cloud-based app, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices. This software aggregates billions of data points of our users’ interactions, giving us valuable insights into their preferences and behaviors that enable us to continuously optimize our products and drive further engagement. As a result, our business model is characterized by strong user engagement and diversified sales across product categories.
Quoted from its 10-K, filed 4 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 25 Mar 2021
- Employees
- 700
- Website
- cricut.com ↗
- Head office
- 10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN, UT, 84095
- Incorporated in
- DE
- Classification
- Special Industry Machinery, NEC
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Jason MaklerChairman of the Board
- Mr. Ashish AroraChief Executive Officer, Director, since 2021$21.7m
- Mr. Kimball ShillChief Financial Officer$5.0m
- Mr. Steven BlasnikDirector
- Mr. Russell FreemanDirector
- Ms. Melissa ReiffIndependent Director$141,247
- Ms. Billie WilliamsonIndependent Director$183,753
- Ms. Heidi ZakIndependent Director$474,107
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 8
- Environment
- 2
- Social
- 19
- Governance
- 3
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Cricut operates in the consumer discretionary sector with a diverse product portfolio.
- The company utilizes cloud-based software to integrate machines and design apps seamlessly.
- Connected machines cut, write, and score on various materials like paper and vinyl.
Weaknesses
- The company employs 700 people while the source description claims 775 full-time employees.
- Financial data sources are treated as untrusted facts without verification.
- The specific market share and revenue figures are not provided in the text.
Opportunities
- The Accessories and Materials segment includes popular items like the Cricut Mug Press.
- Users can create personalized items such as cards, mugs, and T-shirts.
- The platform allows sharing designs across desktops or mobile devices anywhere.
Threats
- The source description is explicitly marked as untrusted facts.
- Competitors in the craft and home decor industry are not listed.
- Regulatory changes in the US consumer products sector are not addressed.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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